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Articles from Sydni Craig-Hart | Selfgrowth.com
- Magnetically Build Your List and Attract New Leads - by Submitted on Jul 04, 2014 from Sydni Craig-HartEven if you're not currently offering a lead magnet on your website, you've probably seen them before - a free report for opting into an email newsletter, a free music download for filling out a survey, and so on. Some small business owners go to great lengths to offer dynamic lead magnets, ...
Views: 976 - 3 Simple Marketing Tools for Absolutely Any Budget - by Submitted on Sep 30, 2014 from Sydni Craig-HartMany entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month. The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment. The best part? These tactics are ...
Views: 975 - Email Frequency - How Often Should You Email Your List? - by Submitted on Jul 10, 2014 from Sydni Craig-HartYou click send, take a deep breath, cross your fingers, and mutter 'the email frequency prayer': Please let me be sending this at the best possible time. Please let people actually open it. Please let people click on the links. Please don't let my email frequency be too ...
Views: 973 - Get Clear! How to Gain Clarity So You Can See More Success - by Submitted on Dec 10, 2011 from Sydni Craig-HartClarity about what you want in your business is absolutely priceless. If you've ever been stopped dead in your tracks because you don't know what to do first or where to go, you can appreciate that. Knowing what you want to accomplish, even if you have no idea how to get there, is the first step ...
Views: 967 - How to Face Your Fears and Defeat Them - by Submitted on Nov 24, 2012 from Sydni Craig-HartFear is a natural part of our emotional make up. It is even helpful at times. For without fear, we'd certainly walk into many unnecessary dangers. When it comes to being successful in your Virtual Assistance business, you may have many fears that hold you back from making the progress that you ...
Views: 967 - 5 Simple Shortcuts to Creating GREAT Newsletter Content When You're Short On Time and Hate To Write - by Submitted on May 05, 2014 from Sydni Craig-HartSince we launched the current version of the Smart Simple Marketing brand back in 2009, by far one of the most effective marketing strategies we've used has been our email newsletter. We've sent it out every week since March 2010 and have never missed a single issue. Because of that, every ...
Views: 966 - A Simple Analysis That Defeats Marketing Paralysis - Part 3 of 3 - by Submitted on Apr 30, 2012 from Sydni Craig-HartYou've likely heard me say, "marketing is simply a matter of sharing solutions with people who are already looking for them." To get the results you're looking for (more clients, more income, more visibility, etc.) you must also market consistently. I understand that it can be overwhelming ...
Views: 964(1 vote) - A Simple Analysis That Defeats Marketing Paralysis - Part 1 of 3 - by Submitted on Apr 15, 2012 from Sydni Craig-HartThe term analysis paralysis is fitting when a person over-analyzes a situation to the point where a decision is avoided or action is not taken, thus paralyzing the outcome. Success ALWAYS responds to decisive action. So even if an action you take leads to an outcome you didn't expect, it ...
Views: 960(1 vote) - How To Reach, Teach and Profit By Hosting Educational Events - by Submitted on Mar 16, 2014 from Sydni Craig-HartYou might think that only large organizations host educational events. But according to a recent study I read, more than 40 percent of small businesses hold events. Of those small business that hold events, seminars and classes account for the highest percentage of events held. What's the ...
Views: 959 - 7 Tips for Organizing Your Marketing Efforts - by Submitted on Jan 02, 2012 from Sydni Craig-HartJoseph Ghabi once said: "Your life will begin changing the moment you decide that you want it to." I've found that the same is true for growing your business. If you want to see different results than what you've seen in the past, you must make a heartfelt decision to do things differently. ...
Views: 958 - How to Stop Cloning Unsuccessful Businesses - by Submitted on Apr 27, 2014 from Sydni Craig-Hart"Whenever you find yourself on the side of the majority, it is time to pause and reflect." ~ Mark Twain What makes you different? One thing that makes humans amazing is that there are not (and never have been) two people that are exactly alike. Try matching your fingerprints or dental ...
Views: 957 - 3 Easy Ways To Create Cash With Your Email Newsletter - by Submitted on May 23, 2014 from Sydni Craig-HartHow many times have you checked your email inbox today? How many times throughout the day do you check for new messages? The answer to these questions is likely more often than you'd like to admit. The good news is, though... you're not alone! Most of the prospective clients and customers you ...
Views: 956 - How to Market Your Business Consistently to Grow Your Income - by Submitted on Jan 02, 2012 from Sydni Craig-HartDo you find that your marketing efforts are haphazard and all over the place? If so, you're not alone. Consistency is the one area where entrepreneurs often have the most trouble. It's an area to give careful attention though, because in order to grow your business and your income, you need to ...
Views: 956 - Year End Promotions Your Customers And Clients Will Love - by Submitted on Nov 11, 2013 from Sydni Craig-HartThere's nothing small about the revenue potential of year-end (or holiday) season when it comes to small businesses. It's the time of year when your ideal clients are spending big, and - if you've got the right plan in place - primed and ready to spend with you. As the season approaches, ...
Views: 956 - Ready to Build a Website? Here's What You Need - by Submitted on Sep 27, 2012 from Sydni Craig-HartWhen your website is set up correctly, and focused just right on your ideal clients, it can be a 24/7 sales and marketing tool for your business. Unfortunately, far too many small business owners are missing out on important keys that can make or break their businesses. Don't be one of them! ...
Views: 955 - 5 Steps To Being More Productive Each Day - by Submitted on Sep 09, 2011 from Sydni Craig-HartWhen you're a service professional, you are only paid for the time you spend on client projects. Therefore, maximizing your work time is key to the profitability of your company. So, when you run your solo business from home, it's important to create a productive work environment where you ...
Views: 954 - How to Create A Tribe Of Raving Fans That Grow Your Business For You - by Submitted on Jan 26, 2014 from Sydni Craig-HartDon't you love it when you receive a compliment? You likely feel validated, intelligent, successful and helpful. Don't you also feel more confident? Especially when the compliment has to do with your work and your business? Of course you do! Even better, don't you LOVE it when you ...
Views: 951 - 3 Keys to Getting Your Prospects to Hire You - by Submitted on Aug 08, 2011 from Sydni Craig-HartYou've heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them. So, the point of your marketing messages is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems. But if ...
Views: 945 - 3 Ways to Monetize Your List With Affiliate Offers - by Submitted on Aug 08, 2014 from Sydni Craig-HartYour customers have specific needs, needs that you're working hard to fulfill and over-deliver with practical solutions. The #1 rule of small business is that you can't be all things to all people. Sometimes your customers need things your business can't provide. When that happens, ...
Views: 945 - Get Better Results With Less Time And Effort With A Lazy Email Newsletter - by Submitted on May 10, 2014 from Sydni Craig-HartYou see the need to stay in touch with your clients, prospects and supporters. You likely have great intentions of doing so. But for some reason, getting your newsletter out the door consistently just isn't happening. You might be time crunched (but who isn't), don't have a clue what to write ...
Views: 945 - Is Your Business Really Your Top Priority? - by Submitted on Nov 21, 2012 from Sydni Craig-HartIn order to grow your business and achieve your goals, you have to streamline your activities and focus your efforts. What does this look like on a practical level? Learn to Say "No." It means that you're going to have to say "no" to any nonessential activities in your business, in your ...
Views: 945 - How to Create an Easy Referral System for Your Spa or Salon - by Submitted on Nov 29, 2012 from Sydni Craig-HartReferrals are the lifeblood of your business. You need a consistent flow of referrals from your existing clients to achieve your weekly sales goals. A well designed referral program taps into your clients' networks rather than relying on you to make one-on-one connections. Don't be one of ...
Views: 942 - Delegating To Team Members So They Pay For Themselves - by Submitted on Aug 17, 2013 from Sydni Craig-HartMost of us went into business for ourselves in part because we wanted to be our own boss. We wanted to call all the shots, choose how much or how little we worked and to have control over our income. This sounds GREAT in theory, but if you aren't careful you can easily create a monster of ...
Views: 939(1 vote) - 3 Activities That Get You More Ideal Clients - by Submitted on Mar 20, 2013 from Sydni Craig-HartMarketing your business serves ONE key purpose: creating awareness for the work you do and attracting ideal prospects who are looking for what you offer. With the dizzying array of marketing strategies available to you, it's easy to think you have to do 92 different things to get results. Such ...
Views: 932 - 5 Ways to Use Your iPhone to Grow Your Business - by Submitted on Jan 20, 2012 from Sydni Craig-HartI just joined the Apple family by getting my first iPhone a couple of months ago! I've been having so much fun with all the cool features and completely understand why when you go Mac, you never go back! If you are a new user like me or considering getting an iPhone, I wanted to share a few ...
Views: 931 - 3 Ways to Go Deeper Than a "Like" - by Submitted on Jan 26, 2013 from Sydni Craig-HartThe world of technology is bold, beautiful and downright fancy. We have entered an age of doing almost everything at the push of a button or at the click of a mouse (or track pad you Mac lovers). One of the dangers of technology is that it may be adversely affecting our ability to focus, share ...
Views: 929 - 3 Ways to Encourage Referrals to Your Spa or Salon - by Submitted on Nov 21, 2012 from Sydni Craig-HartA solid referral campaign is the most powerful - and least expensive - marketing tool you have at your disposal. An analysis of 500 salons showed that less than 3% have a defined referral program yet 80% of salon owners say they get most of their clients by referral. Join the minority! Use ...
Views: 925 - List Building Tips To Get More Clients - by Submitted on Feb 21, 2014 from Sydni Craig-HartEmail marketing is, by far, the most cost effective online marketing strategy around. A recent statistic I read shared that for every $1 spent, $44.25 is the average return on email marketing investment. (Source: Experian) To utilize email marketing, however, of course you must have a list of ...
Views: 923 - Top 7 Ways to Convert Prospects to Clients With Great Content - by Submitted on Sep 30, 2014 from Sydni Craig-HartContent marketing has been the industry's hottest buzz phrase for the past several years, but what does "content marketing" really mean? In short, it refers to the creation and distribution of great content that is either written, visual, or audio. Sharing your brand's message via content ...
Views: 922 - Get the Facts: How Multitasking Is Hurting Your Business - by Submitted on Dec 25, 2012 from Sydni Craig-HartSkype is open. Instant message programs are pinging. Your unread email count is rising. Your browser has 8 tabs open. There are 5 documents open on your desktop. Your calendar alerts are popping up and you stop to send a quick text. Sound familiar? You probably think you're being efficient, but ...
Views: 918 - Long Vs Short Emails: Which Style Will Convert Your Prospects Into Customers? - by Submitted on Jun 13, 2014 from Sydni Craig-HartYou may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever. Some small business owners swear by "the scroll," while others insist that short and ...
Views: 918 - How to Pinpoint Your Prospects' Pain Points - by Submitted on Jun 27, 2014 from Sydni Craig-HartKa-boom! You've just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you're sure is going to change lives (not to mention make you a millionaire!) Six months later no one's ...
Views: 915 - Focus Now - 3 Tips to Channel Your Energy and Get Your Work Done! - by Submitted on Jan 26, 2013 from Sydni Craig-HartCan you relate to this: "How do I train myself to be able to focus like a laser and do things in a step-by-step process that makes sense?" This is an excellent question because left UN-checked; this habit will create a never-ending cycle of wasted time, wasted effort and unfinished projects ...
Views: 913 - How to Create Systems to Simplify Your Email Marketing - by Submitted on Aug 15, 2014 from Sydni Craig-HartYou need to have strong email marketing systems in place in order to effectively monetize your email list. Why? Because sending out email marketing without having systems in place is like throwing spaghetti at the wall to see if it sticks. Without systems, your email: -Might get opened, ...
Views: 913 - How to Set Goals You Will Actually Achieve - by Submitted on Jan 04, 2013 from Sydni Craig-HartEntrepreneurs are great at coming up with ideas! But we're not always very good at following through and turning our ideas into reality. Too many business owners fall in love with an idea or project, but then quickly become overwhelmed when it's time to execute. Thus they give up and never reap ...
Views: 913(1 vote) - 5 Steps to Banishing Distraction and Procrastination - by Submitted on Dec 07, 2012 from Sydni Craig-HartProcrastination and distraction instantly derail your efforts to grow your business and achieve your goals. Follow these five steps to banish distraction and work more efficiently: Step 1 - Get honest with yourself. This step is hard for most people. It can be difficult to admit that ...
Views: 908 - 3 Email Marketing Debates Even Top Marketers Can't Agree On - by Submitted on Sep 18, 2014 from Sydni Craig-HartGetting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who's wrong, who's right, what works, and what doesn't when it comes to your email marketing? If you take a quick look online, ...
Views: 906 - 10 Simple Ways to Quickly Create Content That Makes You Money - by Submitted on Aug 04, 2013 from Sydni Craig-HartIt's clear that content marketing is the cheapest, most effective form of marketing that consistently creates results (aka dollars) for your business. The next step for you as a busy entrepreneur is to find a way to consistently create the content you need to engage, educate and connect with ...
Views: 905 - A Super Simple Guide to Podcasting - by Submitted on Sep 24, 2011 from Sydni Craig-HartAccording to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast. So there's a high likelihood that a fair number of your ...
Views: 899 - The Top 3 Email Programs for Busy Entrepreneurs - by Submitted on Jun 06, 2014 from Sydni Craig-HartFor many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you're supposed to be emailing your list, but when? How often? And what about? Choosing a great email program takes a lot of the guess-work out of email marketing, because you can ...
Views: 892 - Five Keys to a Stable Foundation for Successful Business - by Submitted on Aug 26, 2011 from Sydni Craig-HartThere is a fundamental truth about construction. Any building that is constructed has a better chance at lasting on bedrock than on sand. That is a guarantee! This is why it is so important that your business has a solid foundation. How can you make sure that this is the case with your ...
Views: 889 - How to Network for Dollars - by Submitted on May 12, 2012 from Sydni Craig-HartLet's face it. Most folks go to a networking event hoping to close new business. Is that the case with you? If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards, is NOT going to create new money in your business. First, you need to research ...
Views: 888 - Top 3 Most-Important Business Marketing Ideas To Know - by Submitted on Sep 27, 2012 from Sydni Craig-Hart"Old-school" business marketing ideas can still help you greatly in your quest to bring in more ideal clients to your business. In today's post, learn about 3 ways you increase business. Most entrepreneurs who do not currently have enough clients in their business are facing that challenge ...
Views: 886 - 3 Tips For Writing Like A Pro - Even If You Don't Know What You're Doing! - by Submitted on May 12, 2012 from Sydni Craig-HartDeveloping high quality content is a critical component to being successful with your marketing efforts. At the very least you need to decide what to say on your business card and on your website. If you decide to blog you've got to figure out what to write there, and participating in social ...
Views: 885 - 7 Common Webinar Mistakes (and How To Avoid Them) - by Submitted on Nov 07, 2014 from Sydni Craig-HartA webinar is one of the most involved – and most rewarding – arrows in your marketing quiver. Because webinars include a lot of moving parts like opt-in pages, social integration, audio/visual components, and slide shows, it’s no wonder that many small business owners commit these 7 common ...
Views: 880 - Webinar Marketing for Newbies: 5 Steps To Creating and Marketing Your First Webinar - by Submitted on Oct 11, 2014 from Sydni Craig-HartIf you’ve never created a webinar before, the thought of webinar marketing can be really intimidating. You’re probably wondering... • How will I work out the technical aspects of holding a webinar? • How do I give people access to the webinar? • What platform should I use for hosting the ...
Views: 873 - 3 Marketing Projects You Can Complete THIS WEEK to Increase Your Income - by Submitted on Jan 25, 2013 from Sydni Craig-HartUnfortunately being a fabulous interior designer, virtual assistant, financial planner or whatever profession you happen to be doesn't make you an automatic marketing expert. (Wouldn't it be great if it did?) So as you strive to be of service to those who need you and generate an income to ...
Views: 871 - Unlocking the Secrets of Your Email Stats - by Submitted on Sep 04, 2014 from Sydni Craig-HartYou craft an awesome email blast. Your subject line couldn't be better. You click send. And then you check your email stats. With all of those numbers and percentages, where should you even begin? If you log in to the back end of your email program, whether it's Aweber or Constant Contact or ...
Views: 870 - Anatomy of an Email: How to Craft Emails That Get Opened and Clicked - by Submitted on Aug 29, 2014 from Sydni Craig-HartWhy do some of your emails get high open rates, while others sit in people's inboxes collecting dust? If your open rates and click-through rates are inconsistent, it could be because you're not following a strategic email blueprint. This article will outline the specific elements that should ...
Views: 869 - A Simple Follow Up to Create More Profits In Your Business - by Submitted on Feb 27, 2013 from Sydni Craig-HartHow many times have you attended a networking event, had a number of great conversations with ideal prospects, collected a bunch of business cards and never followed up? Perhaps more times than you'd care to admit. The bad news: You likely missed out on a number of key opportunities to ...
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