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Articles from Sydni Craig-Hart | Selfgrowth.com
- How to Create More Consistency and Clarity in Your Business - by Submitted on Dec 02, 2011 from Sydni Craig-HartCreating a successful business is a simple step-by-step process. Of course, there will be challenges along the way. You may make a few mistakes - I know that I have! I have literally made every mistake that an entrepreneur can make - but it hasn't stopped me from being successful. I've learned ...
Views: 798 - How to Create New Business Opportunities From NOTHING! - by Submitted on Feb 28, 2013 from Sydni Craig-HartBeing successful as an entrepreneur requires one to take initiative and maintain a spirit of innovation. You can't sit back and wait for clients and a steady income to be handed to you. Instead, you have to get out there and create the opportunities you're looking for. If you are looking to ...
Views: 833 - How to Create Systems to Simplify Your Email Marketing - by Submitted on Aug 15, 2014 from Sydni Craig-HartYou need to have strong email marketing systems in place in order to effectively monetize your email list. Why? Because sending out email marketing without having systems in place is like throwing spaghetti at the wall to see if it sticks. Without systems, your email: -Might get opened, ...
Views: 903 - How to Develop Profitable Partnerships to Grow Your Business - by Submitted on Nov 16, 2012 from Sydni Craig-HartHow often have you seen an announcement for a course, eBook or teleseminar presented by an amazing duo? Instead of wishing you were part of an incredible partnership, take the steps to form one on your own. It's easier than you think. The benefits of partnering for a project are enormous. ...
Views: 685 - How to Face Your Fears and Defeat Them - by Submitted on Nov 24, 2012 from Sydni Craig-HartFear is a natural part of our emotional make up. It is even helpful at times. For without fear, we'd certainly walk into many unnecessary dangers. When it comes to being successful in your Virtual Assistance business, you may have many fears that hold you back from making the progress that you ...
Views: 958 - How to Find a Steady Stream of New Clients for Your Salon or Spa - by Submitted on Nov 24, 2012 from Sydni Craig-HartHave you ever heard a marketing consultant tell you that you need to identify your ideal client profile? Most folks start thinking about demographics: age, education, income level, marital status and occupation. But defining your ideal client goes beyond what the census bureau measures. In ...
Views: 556 - How to Find Clients You LOVE! - by Submitted on May 12, 2012 from Sydni Craig-HartDo you ever scream after working with a particular client? It is not the end of the world when you find yourself in a working relationship that is well, NOT working. I would really love to help you avoid (or get out of) a bad client situation. How can you do it? Know what you HATE To help ...
Views: 858 - How to Find Great Partners for Webinars and Teleseminars - by Submitted on Oct 21, 2012 from Sydni Craig-HartWebinars are a great way to build your audience - they give you an opportunity to "show and tell", which builds trust and credibility for your business. With webinars, you also have the opportunity to partner with another business offering complementary products and services, which can build ...
Views: 740 - How to Find Out EXACTLY Where You Should Be Promoting Your Business - by Submitted on Jul 27, 2011 from Sydni Craig-HartI recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It's not about doing the "latest and greatest thing". It about doing what works and doing that ...
Views: 463 - How to Find Your Marketing Power Zone - by Submitted on Feb 23, 2012 from Sydni Craig-HartHave you ever noticed on some treadmills that there is a setting called the "fat burning" zone? Theoretically, if you keep your pace, speed and incline at a certain level, you will maximize your work and keep your body in its prime "fat burning" zone. Which is obviously the goal if you are ...
Views: 798 - How to Finish the Marketing Projects You Start - by Submitted on Jan 12, 2013 from Sydni Craig-HartI learned from one of my first mentors, Michael Port, that being successful in business is really about starting and finishing projects. He also taught me that most business problems are really personal problems in disguise. That means that if you struggle with procrastination and finishing ...
Views: 798 - How to Fix 8 Marketing Strategies You Might Screw Up! - by Submitted on Aug 24, 2013 from Sydni Craig-HartYou created a business because you have valuable solutions to offer and are in a position to serve hundreds if not thousands of people in your target market. The key however, to reaching these individuals is to put your message, your content out into the world... consistently! How can you do ...
Views: 776 - How to Gather Fabulous Testimonials About Your Work Without Feeling Uncomfortable - by Submitted on May 30, 2013 from Sydni Craig-HartDoesn't it feel great to receive commendation for the work you do? There's nothing better than knowing you've truly made a difference in someone's life or business and have helped them reach a new level of success. Even better than your personal feelings is the fact that receiving positive ...
Views: 1036 - How to Get Back on Track With Your Goals and Increase Your Profits - by Submitted on Apr 01, 2012 from Sydni Craig-HartDo you remember the goals that you set for 2012? How are you doing with being on track with those? I am asking you this for a VERY important reason. I want you to focus on your goals, remember them and crush them! Every year, people in general start the year off with fascinating expectations. ...
Views: 541 - How To Host a Profitable Event - Even If You Have ZERO Experience In Event Planning - by Submitted on Mar 23, 2014 from Sydni Craig-HartYou don't have to be a professional event planner to host a workshop or seminar that gets you clients and generates new streams of revenue. However, you do need to pay close attention to the details! Put your attendees' needs first Dates, times, locations and dress codes, these are ...
Views: 2243 - How To Know Exactly What Your Audience Wants To Buy From You - by Submitted on Mar 09, 2014 from Sydni Craig-HartHave you ever presented a product or service offer to your audience that you were beyond excited about? But then quickly found out you were the only person excited about it because very few (or no one) expressed an interest? (This has happened to us a few times. You live and learn, ...
Views: 1105 - How to Know Exactly What Your Market Wants to Buy From You - by Submitted on Apr 01, 2012 from Sydni Craig-HartCorrect me if I'm wrong, but I believe that you want your target market to be giddy over your services and products. You are in the business of serving others and you want to help as many ideal clients as you could possibly manage. Right? To be of service and create a profitable business ...
Views: 842 - How to Lay the Groundwork for a Referral Based Business - by Submitted on Oct 16, 2011 from Sydni Craig-HartHow much more profitable would your business be if the majority of your clients came from referrals? How would your life be different? Would you spend less time on prospecting? Receive more qualified leads? Grow your business faster and easier? There are multiple benefits. Now, what are ...
Views: 573 - How to Magnetically Attract Ideal Clients - by Submitted on Oct 14, 2013 from Sydni Craig-HartWebsites can be full of articles, resources, answers to frequently asked questions, training opportunities and more. No matter what format information is in on your website, it boils down to this - the content is magnetic! What is magnetic content? It is content in any format that is ...
Views: 993 - How to Map Out A Simple Plan to Reach Your Goals in 2012 - by Submitted on Nov 04, 2011 from Sydni Craig-HartAs we approach the end of the year, NOW is the perfect time to take a look back at the last 12 months and take stock of what's working and what's not working in your business. Were you thrilled by your success or disappointed in your business? What were your greatest successes? What aspects of ...
Views: 966 - How To Market Consistently When You Have NO Time - by Submitted on Feb 07, 2014 from Sydni Craig-HartCompanies with active blogs receive 97% more leads (Content+ 2013) • 74% of consumers prefer to receive commercial communications via email (Merkle) and email marketing has an ROI of 4,300% (Direct Marketing Association). • Social media sites and blogs reach 8 out of 10 of all U.S. ...
Views: 987 - How to Market Your Business and Increase Your Profits When You're Always On the Go - by Submitted on Sep 28, 2012 from Sydni Craig-HartI don't know a single entrepreneur who isn't busy and on the go these days. Folks who are struggling to grow their business often lament that they don't market like they should because they don't have enough time. But the truth is we are each allocated the same amount of time each day, we ...
Views: 765 - How to Market Your Business Consistently to Grow Your Income - by Submitted on Jan 02, 2012 from Sydni Craig-HartDo you find that your marketing efforts are haphazard and all over the place? If so, you're not alone. Consistency is the one area where entrepreneurs often have the most trouble. It's an area to give careful attention though, because in order to grow your business and your income, you need to ...
Views: 947 - How to Market Your Services and Maintain a Consistent Income - by Submitted on Feb 22, 2013 from Sydni Craig-HartWith the myriad of options available to market your small business, it's quite easy to become overwhelmed in trying to figure out where you should focus your attention. Let me help you simplify the process. First, consider, who is an ideal client for YOUR business. This is critical, because ...
Views: 820 - How to Network for Dollars - by Submitted on May 12, 2012 from Sydni Craig-HartLet's face it. Most folks go to a networking event hoping to close new business. Is that the case with you? If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards, is NOT going to create new money in your business. First, you need to research ...
Views: 878 - How to Network Partners, Clients and Dollars - by Submitted on Jun 24, 2013 from Sydni Craig-HartLet's face it. Most folks go to a networking event hoping to close new business. Is that the case with you? If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards is NOT going to create new money in your business. Understand, networking is ...
Views: 852 - How to Pinpoint Your Prospects' Pain Points - by Submitted on Jun 27, 2014 from Sydni Craig-HartKa-boom! You've just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you're sure is going to change lives (not to mention make you a millionaire!) Six months later no one's ...
Views: 908 - How to Prepare Your Business for Being Discovered By New Customers - by Submitted on Mar 29, 2014 from Sydni Craig-HartThese days, you never know how a new customer will hear about your business. It can be in a crowded conference center with 2,000 people, or it can be in a small café during a conversation between friends. It can also happen online - whether that's through a post on Facebook, a question on ...
Views: 983 - How to Price Your Services for Maximum Profits - by Submitted on Oct 21, 2012 from Sydni Craig-HartIt can be a challenge to determine how much to charge for your products and services. You need to charge enough to cover your costs and consistently generate a profit, but you don't want to scare your prospects away. Pricing doesn't have to be a struggle. Follow these tips to price your services ...
Views: 524 - How to Profit From Your Social Media Profiles - by Submitted on Apr 12, 2014 from Sydni Craig-HartThere is only ONE reason you should have a presence on social media for your business. That's right. Just ONE. The reason is - to use the platform to connect with ideal prospects and get them on YOUR mailing list. It doesn't matter how many fans, followers or connections you have if ...
Views: 999 - How To Reach, Teach and Profit By Hosting Educational Events - by Submitted on Mar 16, 2014 from Sydni Craig-HartYou might think that only large organizations host educational events. But according to a recent study I read, more than 40 percent of small businesses hold events. Of those small business that hold events, seminars and classes account for the highest percentage of events held. What's the ...
Views: 951 - How to Stop Cloning Unsuccessful Businesses - by Submitted on Apr 27, 2014 from Sydni Craig-Hart"Whenever you find yourself on the side of the majority, it is time to pause and reflect." ~ Mark Twain What makes you different? One thing that makes humans amazing is that there are not (and never have been) two people that are exactly alike. Try matching your fingerprints or dental ...
Views: 948 - How to Tune Up Your Marketing Efforts for Better Results and More Profits - by Submitted on Apr 01, 2012 from Sydni Craig-HartOne of the most important elements of profitable marketing is often the most difficult for solo service professionals to maintain. That is sharing your solutions consistently. To keep your pipeline filled with ideal clients who happily and readily pay for your solutions, you MUST market your ...
Views: 780 - How To Use Automation to Short Cut Your Marketing Efforts and Increase Your Profits - by Submitted on Jul 14, 2012 from Sydni Craig-HartI often hear entrepreneurs making this excuse about why they aren't marketing their business consistently: "I don't have enough time to market Sydni!" I'll refrain from going off on a rant about making excuses (and how that correlates to how successful you are in business), but I will say ...
Views: 792 - How to Use Your Smartphone to Make Videos That Get You Clients - by Submitted on Sep 28, 2012 from Sydni Craig-HartCreating a marketing video for your business used to mean booking time with a professional studio and paying a hefty price tag. Now you can do many of the same things using your own smartphone. Whether you have an iOS or Android device, you can use your smartphone or tablet as your personal ...
Views: 1187 - If I Were a New VA, I'd Start Here - by Submitted on Mar 20, 2013 from Sydni Craig-HartAfter being in business for 7 years, we have learned what it takes to grow a successful business. We had no idea when we started our first Virtual Assistance business that friends, family and associates would constantly ask the same question: "How did you do it?" Every single day of the week, ...
Views: 1226 - Is Virtual Assistance a Real Business? - by Submitted on Apr 27, 2013 from Sydni Craig-HartMany people are fed up and are looking for another way to support themselves financially. Does this sound familiar to you? It is possible that you have reached your limit of dealing with office politics, feeling unappreciated by your superiors, or just tired of the monotonous grind that you have ...
Views: 1189 - Is Your Business Really Your Top Priority? - by Submitted on Nov 21, 2012 from Sydni Craig-HartIn order to grow your business and achieve your goals, you have to streamline your activities and focus your efforts. What does this look like on a practical level? Learn to Say "No." It means that you're going to have to say "no" to any nonessential activities in your business, in your ...
Views: 937 - It IS Impossible - That Is, If You Never Start. - by Submitted on Aug 26, 2011 from Sydni Craig-HartService professionals have to be proactive about finding and acquiring new clients. The marketplace continues to enable normal people like you and me to earn a living AND gives others the opportunity to get the services that they need. Why is that? It is because we can easily access the people ...
Views: 814 - It's All About You (... Or Is It?) - by Submitted on May 13, 2013 from Sydni Craig-HartYou can become a very successful Virtual Assistant if you focus on the right things at the right time. For example, if you are interested in becoming a virtual assistant but have not yet started your business, that is the perfect time to focus on YOU. Here are some things that you want to ...
Views: 1040 - List Building Tips To Get More Clients - by Submitted on Feb 21, 2014 from Sydni Craig-HartEmail marketing is, by far, the most cost effective online marketing strategy around. A recent statistic I read shared that for every $1 spent, $44.25 is the average return on email marketing investment. (Source: Experian) To utilize email marketing, however, of course you must have a list of ...
Views: 916 - Local Networking Secrets: How to Greet Your Way to New Clients - by Submitted on Sep 28, 2012 from Sydni Craig-HartDo you attend local networking events? Being part of formal referral and networking groups has been a big part of my success in growing two successful businesses in the past 6 years. Keep in mind that your networking doesn't have to be limited to official events. I've used a terrific technique ...
Views: 821 - Long Vs Short Emails: Which Style Will Convert Your Prospects Into Customers? - by Submitted on Jun 13, 2014 from Sydni Craig-HartYou may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever. Some small business owners swear by "the scroll," while others insist that short and ...
Views: 910 - Looking To Create Profitable Partnership? Don't Make These Mistakes! - by Submitted on Nov 24, 2012 from Sydni Craig-HartPartnerships are a powerful tool to grow your business. The right partnership will give your business a shot in the arm. You'll get fresh ideas, a new audience and maybe, depending on the type of partnership, a new product. However, there are some right ways and wrong ways to find a partner ...
Views: 713 - Magnetically Build Your List and Attract New Leads - by Submitted on Jul 04, 2014 from Sydni Craig-HartEven if you're not currently offering a lead magnet on your website, you've probably seen them before - a free report for opting into an email newsletter, a free music download for filling out a survey, and so on. Some small business owners go to great lengths to offer dynamic lead magnets, ...
Views: 966 - Marketing a Service Business with No Marketing Budget - by Submitted on May 24, 2011 from Sydni Craig-HartMarketing a service business will inquire an investment of your time and financial resources. What if you don't have a lot of money to spend on marketing? Now what? Does that mean you simply cannot market your service business and your only hope is waiting on the sidelines for someone to hire ...
Views: 514 - Network Your Way to a More Profitable Business - by Submitted on Apr 27, 2013 from Sydni Craig-HartNetworking. Love it or not, when done correctly, it's one of the easiest and fastest ways to attract ideal clients and increase your revenue. Entrepreneurs who don't enjoy networking often feel that way because they have convinced themselves that they aren't good at it. Another common reason ...
Views: 719 - No Time, No Money and Too Overwhelmed to Market? No Problem! - by Submitted on Apr 01, 2011 from Sydni Craig-HartThe success of your service business depends on your ability to consistently and effectively market your solutions. So why is it that so few solopreneurs are spending the necessary time and energy on marketing? In my coaching work, these are the excuses I hear most often: 1."I don't have ...
Views: 525 - Old Marketing Methods That Get You New Clients - by Submitted on Jun 17, 2011 from Sydni Craig-HartWhether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, ...
Views: 489 - Package Your Marketing Message to Capture Their Attention - by Submitted on Jul 27, 2011 from Sydni Craig-HartIf you want to consistently attract ideal clients to your solo practice, you need to have a clear marketing message. In addition to defining your message, you need to figure out how to package your message for maximum results. How you present your marketing messages makes a BIG difference in ...
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