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Articles from Sydni Craig-Hart | Selfgrowth.com
- Network Your Way to a More Profitable Business - by Submitted on Apr 27, 2013 from Sydni Craig-HartNetworking. Love it or not, when done correctly, it's one of the easiest and fastest ways to attract ideal clients and increase your revenue. Entrepreneurs who don't enjoy networking often feel that way because they have convinced themselves that they aren't good at it. Another common reason ...
Views: 728 - Six Easy Ways to Build REAL Business Relationships - by Submitted on Mar 10, 2013 from Sydni Craig-HartOnline marketing is by far one of the greatest resources available for spreading your message and growing your business. Through social media, email marketing campaigns and blogging, etc., online marketing keeps you open for business 24 hours a day, 7 days a week. This allows instant ...
Views: 727 - Spring Clean Your Marketing For Success - by Submitted on May 12, 2013 from Sydni Craig-HartJust like closets and cupboards, marketing strategies and assets can accumulate clutter over the course of the year - It's time for some spring cleaning. My friends over at PR Web shared with me three great tips on how to make sure your marketing is current, polished, and efficient: 1. ...
Views: 726 - Looking To Create Profitable Partnership? Don't Make These Mistakes! - by Submitted on Nov 24, 2012 from Sydni Craig-HartPartnerships are a powerful tool to grow your business. The right partnership will give your business a shot in the arm. You'll get fresh ideas, a new audience and maybe, depending on the type of partnership, a new product. However, there are some right ways and wrong ways to find a partner ...
Views: 723 - Turn Your Limited Time Into MORE Income - by Submitted on Mar 22, 2013 from Sydni Craig-HartAsk any entrepreneur what their main goal is and you can be sure that increasing income is at the top of the list. Let's face it. There will always be bills to pay, saving accounts to pad, vacations to plan - you name it - and just about all of it requires money. So what's a busy entrepreneur ...
Views: 714(1 vote) - Three Keys to a Successful Webinar That Gets You Clients - by Submitted on Oct 31, 2012 from Sydni Craig-HartWebinars are a prime way to build your audience and establish trust, but there's a right way and a wrong way to go about doing them. By making sure your webinar provides value, and leaves participants wanting more of what you have to offer, you can get the most out of this form of ...
Views: 711 - 3 Mistakes Spa Owners Make With Referrals - by Submitted on Nov 30, 2012 from Sydni Craig-HartReferrals are the best source for new business for your salon or spa. People trust recommendations they get from friends or family over advertising hands down. Even better, referrals feed on themselves: your happy clients refer their friends building your base of happy clients who refer their ...
Views: 706(1 vote) - How to Develop Profitable Partnerships to Grow Your Business - by Submitted on Nov 16, 2012 from Sydni Craig-HartHow often have you seen an announcement for a course, eBook or teleseminar presented by an amazing duo? Instead of wishing you were part of an incredible partnership, take the steps to form one on your own. It's easier than you think. The benefits of partnering for a project are enormous. ...
Views: 695 - 7 Small Business Advertising Ideas That Rock - by Submitted on Aug 31, 2012 from Sydni Craig-HartUncover the 7 small business advertising ideas that will help you grow your business to a huge success. Having a variety of small business advertising ideas at your fingertips is a necessity for any business owner who wants to build his business and succeed in his niche. While there are ...
Views: 694 - Get Focused in 5 Easy Steps - by Submitted on May 03, 2011 from Sydni Craig-HartDo you feel like you're working all of the time and struggling to get your tasks done? When you're unproductive and disorganized, you'll get further and further behind on your goals and feel even more overwhelmed. It's common feeling but fortunately, there's an easy fix. Being an entrepreneur ...
Views: 693 - The Solution To A Lack of Leads, Clients or Consistent Income - by Submitted on May 26, 2013 from Sydni Craig-HartMany businesses have characteristics that are similar to any stock market in the world; there are ups and downs. When you experience a downturn, the culprit may be a slow drip of revenue, which means a slow drip of closed business from very few leads. Your goal, then, is to get in front of more ...
Views: 652 - 3 Keys to Providing the Right Solutions For Your Clients' Needs - by Submitted on May 20, 2011 from Sydni Craig-HartSuccessful service professionals know that they are problem solvers for their clients. Positioning yourself as a problem solver helps your clients instantly see how working with you will make a difference in their life and/or business. It can also help your unique business stand out in the ...
Views: 641 - How I Engaged A Huge Group Of Ideal Clients - by Submitted on Jun 29, 2013 from Sydni Craig-HartI'm often asked, "Sydni, how do you find so many great opportunities to grow your business?" So I want to share a behind the scenes story of how we walk our talk and open new doors for ourselves to attract the perfect clients for our business: We decided a few months ago that we wanted to ...
Views: 617(1 vote) - 3 Simple Steps to Giving Clients Exactly What They Need - by Submitted on Oct 31, 2012 from Sydni Craig-HartTop-notch salons and spas provide value by giving their clientele exactly what they need. Follow these steps to create offers your clients can't refuse. 1. Learn about your clients Giving your clients exactly what they need starts with understanding their needs. The easiest way to do that ...
Views: 604 - Growing Your Email Marketing List to Build Trust and Increase Profits - by Submitted on Sep 18, 2011 from Sydni Craig-HartA smart, simple way to engage ideal prospects is to leverage email marketing. Why? There are so many great reasons, not limited to the fact that: 1. Most everyone has an email address. 2. You can schedule your messages in advance. 3. You can personalize your messages and really ...
Views: 594 - Why Surveys Are a Great Tool to Help Your Spa Business Grow - by Submitted on Oct 31, 2012 from Sydni Craig-HartGreat salons and spas give their clients exactly what they need. To find out what your clients need, you have to get the inside scoop on them. How do great spas and salons get the insider info? They use surveys! Survey clientele to collect feedback on your staff, your services and what else ...
Views: 593 - Critical Website Mistakes - Is Your Site Driving Away Clients? - by Submitted on Aug 31, 2012 from Sydni Craig-HartYour website is the number one marketing resource for your business. But far too many small business owners aren't using this important online real estate to its full potential. With the wrong approach, your website goes from a marketing asset to a liability. Even if you're not a web ...
Views: 591 - Five Steps to Eliminating Time Wasters and Increase Your Profits - by Submitted on Apr 17, 2011 from Sydni Craig-HartTime. It's the most precious asset we have as entrepreneurs and the one thing we can't get enough of. Many service professionals struggle with using their time effectively and find it hard to consistently market the way they should. While we can't literally add hours to our day, we can use the ...
Views: 582(2 votes) - How to Lay the Groundwork for a Referral Based Business - by Submitted on Oct 16, 2011 from Sydni Craig-HartHow much more profitable would your business be if the majority of your clients came from referrals? How would your life be different? Would you spend less time on prospecting? Receive more qualified leads? Grow your business faster and easier? There are multiple benefits. Now, what are ...
Views: 581 - How to Find a Steady Stream of New Clients for Your Salon or Spa - by Submitted on Nov 24, 2012 from Sydni Craig-HartHave you ever heard a marketing consultant tell you that you need to identify your ideal client profile? Most folks start thinking about demographics: age, education, income level, marital status and occupation. But defining your ideal client goes beyond what the census bureau measures. In ...
Views: 561 - Stop Being Overwhelmed and Start Marketing - by Submitted on May 03, 2011 from Sydni Craig-HartFeeling overwhelmed with marketing your business? We've all been there at one time or another. But you don't have to stay there! Being in a constant state of overwhelm is a choice. It's a choice one makes partially as a result of a limiting belief that being successful in business is hard and ...
Views: 554 - 3 Easy Steps to More Profits in Your Business - by Submitted on Mar 19, 2011 from Sydni Craig-HartMost service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you’re so busy serving your clients, actually running your company, and trying to ...
Views: 547 - How to Get Back on Track With Your Goals and Increase Your Profits - by Submitted on Apr 01, 2012 from Sydni Craig-HartDo you remember the goals that you set for 2012? How are you doing with being on track with those? I am asking you this for a VERY important reason. I want you to focus on your goals, remember them and crush them! Every year, people in general start the year off with fascinating expectations. ...
Views: 543 - No Time, No Money and Too Overwhelmed to Market? No Problem! - by Submitted on Apr 01, 2011 from Sydni Craig-HartThe success of your service business depends on your ability to consistently and effectively market your solutions. So why is it that so few solopreneurs are spending the necessary time and energy on marketing? In my coaching work, these are the excuses I hear most often: 1."I don't have ...
Views: 531 - 3 Easy Ways to Connect With Your Ideal Clients - by Submitted on Jul 22, 2011 from Sydni Craig-HartWhat we think our clients want and what they actually want can be vastly different. The only way to create offerings that are easy for them to say yes to and solve their problems is to find out for sure. And the easiest way to do that is to ask them! When you ask your audience what they need, it ...
Views: 530 - How to Price Your Services for Maximum Profits - by Submitted on Oct 21, 2012 from Sydni Craig-HartIt can be a challenge to determine how much to charge for your products and services. You need to charge enough to cover your costs and consistently generate a profit, but you don't want to scare your prospects away. Pricing doesn't have to be a struggle. Follow these tips to price your services ...
Views: 528 - Package Your Marketing Message to Capture Their Attention - by Submitted on Jul 27, 2011 from Sydni Craig-HartIf you want to consistently attract ideal clients to your solo practice, you need to have a clear marketing message. In addition to defining your message, you need to figure out how to package your message for maximum results. How you present your marketing messages makes a BIG difference in ...
Views: 528 - Marketing a Service Business with No Marketing Budget - by Submitted on May 24, 2011 from Sydni Craig-HartMarketing a service business will inquire an investment of your time and financial resources. What if you don't have a lot of money to spend on marketing? Now what? Does that mean you simply cannot market your service business and your only hope is waiting on the sidelines for someone to hire ...
Views: 521 - The No-Cost Way to Market Your Business and Grow Your Income - by Submitted on Apr 17, 2011 from Sydni Craig-HartWhether you're in start-up mode or an established business owner experiencing a cash crunch, you may find yourself without as much capital as you'd like to spend on marketing your business. That may be your reality, but that is no excuse for not marketing your services. The only way you're going ...
Views: 520 - The Biggest Mistake in Your Marketing Plan - by Submitted on May 06, 2011 from Sydni Craig-HartTo market your business and to do it effectively, you need a marketing plan. Trying to just jump in and implement strategies as they come might seem like a carefree way to handle your marketing, but doing so will never create highly profitable results in your business. For a marketing plan ...
Views: 518 - Three Affordable Marketing Ideas You Can Implement Today - by Submitted on Apr 29, 2011 from Sydni Craig-HartI get it. You need some affordable marketing ideas you can implement without laying out a lot of cash. But how can you consider even affordable marketing ideas when the budget's tight, your client base is small and you're not quite so confident in your marketing skills? Affordable marketing ...
Views: 511 - REFERRALS: 3 Easy Ways to Get More Clients - by Submitted on Jul 01, 2011 from Sydni Craig-HartYou've heard it said, "Ask and you shall receive." This is NEVER truer then when it comes to asking for referrals. Many service professionals are hesitant to do this for a number of reasons. It might be because you are afraid of "bothering" the person you're speaking to, because you're worried ...
Views: 506 - Use Success Stories to Sell Your Services - by Submitted on Jun 07, 2011 from Sydni Craig-HartAs a service professional, an important element of your marketing strategy is to highlight why you are THE premier solutions provider for your target market. When you showcase your expertise and how others' lives and business have improved because of working with you, your services and products ...
Views: 503 - Connect With Your Clients On Their Terms - And Increase Your Profits! - by Submitted on May 27, 2011 from Sydni Craig-HartIf you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you'll be able to connect with them on a deeper level and show that you understand their problems. Some solo professionals struggle ...
Views: 498 - Old Marketing Methods That Get You New Clients - by Submitted on Jun 17, 2011 from Sydni Craig-HartWhether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, ...
Views: 495 - Three Practical Marketing Solutions You Can Use NOW - by Submitted on Apr 29, 2011 from Sydni Craig-HartPractical marketing solutions are necessary to build a successful business. As a solopreneur, you don't have a full-fledged marketing department at your disposal. You need some practical marketing solutions to grow your business without exhausting all of your time or money. Practical ...
Views: 490 - Step-by-Step Social Media for Smart Entrepreneurs - by Submitted on Mar 19, 2011 from Sydni Craig-HartIt isn’t rocket science, but for a lot of service professionals, a simple step-by-step social media plan seems difficult to create. Yet, developing one takes all the intimidation and guess work out of using this popular tool for business marketing. If you’ve been holding off on using social ...
Views: 487 - Find the Best Marketing Strategies for YOUR Business - by Submitted on Jul 03, 2011 from Sydni Craig-HartMarketing your business is not a one-time event. Rather, it is an ongoing process that you execute repeatedly to present your solutions to those that are already looking for them. To do this easily and effectively, you need a plan to follow each day, each week and each month in order to create ...
Views: 474 - Small Business Marketing Is Easier Than You Think - by Submitted on May 17, 2011 from Sydni Craig-HartSmall business marketing is not only necessary to your success as an entrepreneur, it's easier than you think. Statistics say your small business has a 1 in 6 chance of survival, but without effective, ongoing marketing, your odds are far less than that. Utilize proven small business marketing ...
Views: 472 - How to Find Out EXACTLY Where You Should Be Promoting Your Business - by Submitted on Jul 27, 2011 from Sydni Craig-HartI recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It's not about doing the "latest and greatest thing". It about doing what works and doing that ...
Views: 469 - Focus on the Transformation and Get More Clients - by Submitted on Jun 26, 2011 from Sydni Craig-HartWhen you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren't. In reality, ...
Views: 465 - The Top 3 Strategies for Profitable Networking - by Submitted on Jun 28, 2011 from Sydni Craig-HartOne of the best ways to get your ideal clients interested in your solutions is very simple - talk to them about how you can solve their problems. You may already be telling people you know about what you do, but there is a lot more to talking to your target market than that. There are networking ...
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