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Articles from Graeme Dixon | Selfgrowth.com
- Uncover What’s Missing: The Strategy-First Approach to Competitor Analysis - by Submitted on Nov 08, 2024 from Graeme DixonWhen it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and social media followers. Or what your competitor is quoting as its price that day. Uncover what’s ...
Views: 141 - Uncover What’s Missing: The Strategy-First Approach to Competitor Analysis - by Submitted on Nov 08, 2024 from Graeme DixonWhen it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and social media followers. Or what your competitor is quoting as its price that day. Uncover what’s ...
Views: 137 - Unleashing The Power Of Competitive Intelligence: Benefits, Drawbacks, And How To Use It Ethically - by Submitted on May 11, 2023 from Graeme DixonCompetitive intelligence is a crucial aspect of modern business strategy, as it enables you to understand the market better, anticipate the actions of competitors, and stay ahead of trends. However, as with any tool, there are both benefits and drawbacks associated with competitive intelligence. ...
Views: 433 - Unlock The Battlefield By Mastering Competitor Analysis To Forge Your Competitive Edge - by Submitted on May 04, 2024 from Graeme DixonCreating a competitive advantage in today’s fast-paced world can be impossible. Impossible to unlock the battlefield. But there’s a strategy that stands out for its effectiveness. Comprehensive competitor analysis and the insight it reveals. Think of competitor analysis as your business’s ...
Views: 252 - Unlock The Battlefield By Mastering Competitor Analysis To Forge Your Competitive Edge - by Submitted on May 04, 2024 from Graeme DixonCreating a competitive advantage in today’s fast-paced world can be impossible. Impossible to unlock the battlefield. But there’s a strategy that stands out for its effectiveness. Comprehensive competitor analysis and the insight it reveals. Think of competitor analysis as your business’s ...
Views: 230 - Unpacking Competitive Advantage: Strategies, Examples, and Sustainable Success - by Submitted on Aug 02, 2024 from Graeme DixonUnderstanding and unpacking Competitive Advantage: Weekly winning strategies Competitive advantage is that unique edge that makes customers choose you over the rest. It’s about identifying and shouting about the aspects of your business that stand out in the market. Giving you a great chance to ...
Views: 208 - Weak Signals: The Hidden Goldmine of Competitive Intelligence, Weekly Winning Strategies - by Submitted on Mar 08, 2025 from Graeme DixonMany are playing hide and seek when they should be playing chess. They’re focused on what’s obvious. The moves are going on right in front of them. But missing the subtle shifts that signal where the market is really heading. That’s where weak signals come in. Weak signals are those early, ...
Views: 64 - Weekly Winning Strategies: What Do We Know? What Can Happen? What Don’t We Know? - by Submitted on Jun 22, 2024 from Graeme DixonWeekly Winning Strategies: What Do We Know? What Can Happen? What Don’t We Know? “Reports that say that something hasn’t happened are always interesting to me because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we ...
Views: 200 - What Are The Three Common Errors in Thinking That Reduce Creativity And Innovation? - by Submitted on Nov 11, 2021 from Graeme DixonWhat are the three common errors in thinking that reduce creativity and innovation? This article asks what are the three common errors in thinking that reduce creativity and innovation? To start with, poor decisions usually result from flawed thinking rather than being presented with the wrong ...
Views: 329 - What can Octopus Competitive Intelligence do for Product Management teams? - by Submitted on May 21, 2022 from Graeme DixonSkip to content Octopus Competitive Intelligence Competitive Strategy consulting agency HOME WHAT WE DO HOW WE DO IT BLOG CONTACT What Can Octopus Competitive Intelligence do For Product Management Teams? 21/05/2022 | Octopus This is an image of a Mechanical cogs wheels character made ...
Views: 338 - What Competitive Intelligence Mishaps Can Reduce the Value of your Operation? - by Submitted on Apr 28, 2021 from Graeme DixonWould it help to have the tools to create a successful Competitive Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look at things from more than one angle. So, rather ...
Views: 368 - What Competitive Intelligence Mishaps Can Reduce the Value of your Operation? - by Submitted on Apr 28, 2021 from Graeme DixonWould it help to have the tools to create a successful Competitive Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look at things from more than one angle. So, rather ...
Views: 341 - What is the Intensity of Rivalry Within Porter’s Five Forces Model? - by Submitted on Aug 12, 2021 from Graeme DixonWhat is the intensity of rivalry within Porter’s five forces model? This article asks what is the intensity of rivalry within Porter’s five forces model? We explain the intensity of rivalry, how to detect and analyse it within your industry. Porter’s five forces model Michael Porter argues ...
Views: 496 - What’s meant by Competitive Intelligence and how to apply it to our business - by Submitted on Oct 19, 2021 from Graeme DixonWhat’s meant by Competitive Intelligence and how to apply it to our business As Competitive Intelligence professionals, we are asked What’s meant by Competitive Intelligence and how to apply it to our business. Over the past couple of years, this question has been getting less and less. ...
Views: 377 - What’s The Most Important Competitive Intelligence & Market Analysis Skill to Possess? - by Submitted on Feb 20, 2022 from Graeme DixonWhat’s the most important Competitive Intelligence & Market Analysis skill to have? “My apologies for this letter being so long. Had I more time it would be shorter” Balise Pascal So, what’s the most important Competitive Intelligence & Market Analysis skill to have? Well there are many ...
Views: 421 - What’s Your Competitive Advantage And Why Analysis of Your Competitors is Important? - by Submitted on Nov 02, 2021 from Graeme DixonWhat’s your Competitive Advantage and why Analysis of your competitors is important? What’s your Competitive Advantage and why Analysis of your competitors is important? Deciding what you are great at doing is one of the most important aspects of any strategic planning. And it’s not how good ...
Views: 407 - Why competitive analysis is highlighting the changing investor appetite landscape - by Submitted on May 24, 2022 from Graeme DixonWhy competitive analysis is highlighting the changing investor appetite landscape In many industries, it’s clear that there’s difficulty establishing an effective investment strategy. And understanding the changing landscape of investor appetites. The situation comes down to the achieving ...
Views: 485 - Why competitive intelligence and creativity - by Submitted on Sep 20, 2024 from Graeme DixonWhy, competitive intelligence and creativity: Weekly Winning Strategies “Why” is the most important word you’ll ever use. In Hegarty on Creativity, John Hegarty highlights a fundamental truth: creativity thrives on asking, “Why?” It’s not just about producing something new but understanding ...
Views: 167 - Why competitive intelligence and creativity - by Submitted on Sep 20, 2024 from Graeme DixonWhy, competitive intelligence and creativity: Weekly Winning Strategies “Why” is the most important word you’ll ever use. In Hegarty on Creativity, John Hegarty highlights a fundamental truth: creativity thrives on asking, “Why?” It’s not just about producing something new but understanding ...
Views: 159 - Why Competitive Intelligence Comes From Everywhere With All Opinions Taken Into Account - by Submitted on Mar 14, 2022 from Graeme DixonWhy Competitive Intelligence comes from everywhere with all opinions taken into account In order to stay ahead of the competition, it’s important to have a Competitive Intelligence program in place. That’s why Competitive Intelligence comes from everywhere, with all opinions taken into account. ...
Views: 461 - Why competitive intelligence is important even when you have access to a database? - by Submitted on Mar 23, 2023 from Graeme DixonWhy competitive intelligence is important even when you have access to a database? This article asks why competitive intelligence is important even when you have access to a database. You know when you get access to a major database platform and think it looks impressive. So much data at your ...
Views: 477 - Why Competitive Intelligence is powerful and needed for your competitive advantage - by Submitted on Aug 06, 2022 from Graeme Dixonhttps://www.octopusintelligence.com/why-competitive-intelligence-is-powerful-and-needed-for-your-competitive-advantage/ Why Competitive Intelligence is powerful and needed for your competitive advantage Competitive Intelligence is a vital tool for any business. We ask why Competitive ...
Views: 588 - Why Competitive Intelligence projects can leave a bad taste in your mouth - by Submitted on May 10, 2022 from Graeme DixonWhy Competitive Intelligence projects can leave a bad taste in your mouth We are often asked how we conduct a Competitive Intelligence project. And why are we better than our opposition. But we think the question should be why Competitive Intelligence projects can leave a bad taste in your ...
Views: 492 - Why Competitor Analysis in SaaS tech is essential for competitive advantage? - by Submitted on Apr 25, 2022 from Graeme DixonWhy Competitor Analysis in SaaS tech is essential for competitive advantage? If you are in the Software-as-a-Service (SaaS) business, you dont need us to tell you the industry is changing. Almost daily new competitors and new solutions are appearing, cancelling out the darlings of the SaaS ...
Views: 454 - Why Competitor Analysis in SaaS tech is essential for competitive advantage? - by Submitted on Apr 25, 2022 from Graeme DixonWhy Competitor Analysis in SaaS tech is essential for competitive advantage? If you are in the Software-as-a-Service (SaaS) business, you dont need us to tell you the industry is changing. Almost daily new competitors and new solutions are appearing, cancelling out the darlings of the SaaS ...
Views: 471 - Why finding competitor pricing information using Competitive Intelligence is the way forward. - by Submitted on Jun 03, 2022 from Graeme DixonWhy finding competitor pricing information using Competitive Intelligence is the way forward. For a new business entrant, pricing the product or service can be overwhelming. Depending on your existing products and those of your competitors, pricing can pose a challenge. So to maximise revenue ...
Views: 504 - Why investors need Competitive Intelligence to create better returns? - by Submitted on Jun 20, 2022 from Graeme DixonWhy investors need Competitive Intelligence to create better returns? This article explains why investors need Competitive Intelligence to create better returns? When browsing social media and Linkedin can be frustrating at times. And you see investors telling you how much return they made from ...
Views: 529 - Why investors should use Competitive Intelligence to create better returns? - by Submitted on Jul 04, 2022 from Graeme DixonWhy investors should use Competitive Intelligence to create better returns? We have written another article on this subject after many similar enquiries. We explain why investors should use Competitive Intelligence to create better returns? Browsing social media and LinkedIn is often ...
Views: 550 - Why is data the least important part of Competitive Intelligence? - by Submitted on May 10, 2022 from Graeme DixonWhy is data the least important part of Competitive Intelligence? Competitive Intelligence is essential for our better understanding of competitors. Notably our industry and changing consumer landscape. But why is data the least important part of Competitive Intelligence? Especially when the ...
Views: 511 - Why is it so Hard to Find Your Disruptors And Indirect Competitors? - by Submitted on Apr 03, 2022 from Graeme DixonWhy is it so hard to find your disruptors and indirect competitors? This article asks why is it so hard to find your disruptors and indirect competitors? Indirect competitors can be defined as companies that are not direct competitors. Simple as that, eh? But they could still potentially cause ...
Views: 457 - Why Outsource Competitive Intelligence And The Advantages And Disadvantages of Doing so? - by Submitted on Mar 13, 2022 from Graeme DixonAre you recruiting for a Competitive Intelligence professional? Are you recruiting for a Competitive Intelligence Manager? Finding it tough to find anyone suitable with the necessary skills or experience? Or maybe you are interested in outsourcing the role but are not sure where to start? We ...
Views: 407 - Why Product Competitive Analysis is Essential For All Stakeholders - by Submitted on Jul 13, 2021 from Graeme DixonWhy product competitive analysis is essential for all stakeholders This article explains why product competitive analysis is essential for all stakeholders. We get it. You’re a Product Manager working in a crowded market sector. And you are busy enough working on your day job. Keeping your ...
Views: 443 - Why Raw Data Without Context Is a Dangerous Illusion - by Submitted on May 02, 2025 from Graeme DixonLet’s start with football (soccer) because it’s a metaphor that is too good to ignore. All about using data without context. Watching Newcastle vs Crystal Palace in the vain hope that Palace will do Nottingham Forest a favour and beat Newcastle. The commentator told us the xG (expected goals) ...
Views: 33 - Why Retracing your steps in competitive intelligence is important: Weekly Winning Strategies - by Submitted on Oct 19, 2024 from Graeme DixonThis is a crucial mantra in market or competitor analysis. Retracing your steps is a methodical way to find insights. Use it to find out where your strategy failed or why a competitor outmanoeuvred you. Let’s break it down: Where Did You Start? Always begin by revisiting the assumptions ...
Views: 155 - Why Win-Loss is Essential For Increasing Sales in Your Growing Business - by Submitted on Apr 01, 2022 from Graeme DixonWhy win-loss is essential for increasing sales in your growing business This article asks why win-loss is essential for increasing sales in your growing business. It’s also critical for a slowing and stalling business. But why is it important to know why you lost or won a deal? It is common ...
Views: 497 - Why Your First Answer Is Probably Wrong—And How to Get It Right: Weekly Winning Strategies - by Submitted on Feb 14, 2025 from Graeme DixonHow often have you felt excited while looking at a market trend, a competitor’s move, or an industry shift? Did you think you found the answer? Your first answer is brilliant. You’ve analysed the data, backed up your conclusion, and shown why it’s great. And why you are the best analyst in the ...
Views: 78 - Zitah McMillan, Founder of Predictive Black Answers Our Questions - by Submitted on Aug 03, 2021 from Graeme DixonZitah McMillan, Founder of Predictive Black Answers Our Questions This article is the first in a series where we ask industry experts how they see the competition in their industry. We also ask them what’s their understanding of Competitive Intelligence. This week we hear from Zitah McMillan, ...
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