On Thanksgiving Day, as we sat around the table enjoying a delicious meal, my mom gave her annual celebratory toast to my Great Aunt Flossie (yes that was her real name) for teaching her the "secret" to making a turkey that melts in your mouth. I've been hearing this story since I was a child so ... Views: 1174
I'm finding that many women entrepreneurs are reflecting on their year and a question that seems to be on the minds of many is: "What are tools and strategies I need for my business to take a big leap in the New Year?" As I reflect on this question, I realize the answer is two-fold. If you are ... Views: 1174
One question that I hear frequently from the women I support is “How do I find and attract more new clients?” After all, new clients are necessary for your business to survive and thrive. The good news is, “new” clients are closer than you think. What do I mean? Have you ever heard the old ... Views: 1170
In my work with women, a frequent question is, "How important is it for me to finely niche my marketing message?" My answer is always, "Extremely important." The reason is 3-fold:
1. You save more time because you know exactly who you're looking for.
2. You save more money because you ... Views: 1168
A few days ago, I happened to get caught in the typical bumper to bumper LA traffic near the location of my last “job” before I began my journey as a woman entrepreneur. I had some time to reflect on where I was back then and where I am today. As the images of my life passed through my mind ... Views: 1160
Recently my children’s little league baseball team was defeated---badly. At one point, I looked at another mom and said, “Please let the bloodshed end!” After the game, the coach brought the team into the dugout to review what worked and what didn’t work. He began with a review of the other ... Views: 1157
Recently, I walked through my family room and stumbled upon papers belonging to my son Jack. He had been working on a kindergarten project. His paper said: Plants grow from seeds. The project required him to cut out four pictures and paste them in the correct order. The pictures were of a seed, ... Views: 1155
Have you ever had a Big Idea that you were over the moon about only to have your hopes dashed because you shared it with someone who you trusted and they told you (typically in a very flat tone) “that will never work.” I’ve had this unfortunate experience happen to me on more than one occasion ... Views: 1155
Over the last few days, I’ve spent some time with women entrepreneurs who are all having the same challenge—the race against time or “time management.” Whether you are an attorney, a fitness professional or a business coach, time is the like the elusive lover—you can never get enough! Here are a ... Views: 1144
When you start a new business or take action on a big idea that you've had brewing for a while, it can be a very exciting time. You begin to get a taste of what entrepreneurship can feel like; you’re in control of your own schedule, maybe you worked for someone else and you've escaped the rigid ... Views: 1138
Recently my son Jack, who’s in 3rd grade, had to do a book report and I spent some time guiding him through the process. His teacher had asked the report to consist of 6 elements: Title, Setting, Main Characters, Plot, Problem, and Solution. This got me thinking about how Smart Women could use ... Views: 1138
Do you have “personal” power? I’m not referring to the power that comes from material wealth or the ability to control people and situations. I’m referring to the kind of power that comes from within—the power that is authentic only to you. Women with “personal” power are secure in their own ... Views: 1130
One of the best action steps you can take in your business is to create a biography that showcases your expertise and gives you the credibility you need to stand out from the crowd. It will boost your business in so many ways. You want to have your biography on your website and all of your ... Views: 1125
A few days ago, my husband Greg and I had dinner with my good friend and smart woman, Diane Elander and her family. (http://www.dianeelander.com) Diane is a "food stylist." She is an artist who creates that appetizing, desirous emotion that you feel when you see her creations in cookbooks, ... Views: 1120
My 10 year-old son is studying health and nutrition at school and he’s very excited about it. He came home yesterday and asked me to sit down with him so he could explain everything he’s learning. He shared the 4 basic food groups that our family should be eating (vegetables, fruit, meat and ... Views: 1120
One of the questions I get asked often by women entrepreneurs is, “Joy, once I’ve created a relationship with my ideal client, how do I get them to buy from me?” Great question!
Notice how the question was worded: “once I’ve created the relationship…” Smart women know the first step in ... Views: 1114
Have you ever wondered what the real secret to success is? Do you ever read articles about women entrepreneurs who’ve accomplished their dreams and think, “Now how did she do that?” I know I have. I’m always in search of better, more effective ways to achieve my goals both personally and ... Views: 1111
This summer, I traveled with my family for our annual vacation to Telluride, Colorado. An interesting event occurred en route that made me pause and reflect on what we really, truly need. We had arrived at the Denver airport and were transferring from a jet to a small commuter plane. It seated ... Views: 1110
This morning, as I sit here at my desk looking out the window at a beautiful, sunny fall day, I’m a bit at a loss on how to begin this article. This article isn’t any different from the others I share with you each week. As usual, it’s about my own life and the reflections that I believe are ... Views: 1107
Recently, I was having lunch with a friend who was feeling like her email in-box was being attacked with messages - sound familiar? We've all had this happen before and there may be times when we are the guilty culprit-unconsciously I might add.
I continued to ask my friend a few questions ... Views: 1105
With summer behind us and kids back in school, women entrepreneurs are flocking to conferences and events to connect with other entrepreneurs and discover new ways to grow their business. Whether you’re in a startup phase or you’ve been in business a few years, getting out from behind your desk ... Views: 1105
There I've said it- the "s" word. I sometimes see women cringe when the word comes up in conversation, however if you don't master the art of getting the sale, you may find your business is always up and down with cash flow.
I was involved in a sales process recently (I was the buyer) and it ... Views: 1098
A few weeks ago, while vacationing with my family in Park City, I injured my low back ice-skating with my daughter Jenna. It was quite painful and required me to lay low for a couple of days. I watched a few movies, did some reading and caught up on emails. Some of the email promotions really ... Views: 1096
My son came home from his first week of middle school with a lot of excitement about his new history class. Turns out they are studying “early man,” the evolution of life and its many changes. This got me thinking about the evolution of women entrepreneurs and the different phases we go through ... Views: 1092
A few days ago, our family made a trip to the local bank here in our community so that our children could open their first savings account. The piggy banks were overflowing with money due to various visits from the tooth fairy, as well as rewards for all of their good deeds around the house. ... Views: 1087
Recently, our family took a trip to the "Big Apple" where we met up with my parents for a special vacation. It was lots of fun and we created a memorable experience. When traveling to a new city, it's exciting to think about all of the sights and adventures that you will experience. Knowing what ... Views: 1087
Recently, I made a trip to the DMV (Department of Motor Vehicles) here in Los Angeles to renew my driver’s license. I made a smart choice by scheduling an appointment for my renewal rather than “winging it” as a “walk in.” As I approached the DMV in my car, I saw scores of people forming a ... Views: 1084
A few days ago, I made a visit to my dermatologist for a checkup and as soon as I entered the office, I could feel a "vibe." The office is spotless, clean, light and bright. The staff is friendly and organized. The dermatologist has a nice personality and is both thorough and fast. I felt both ... Views: 1073
A few weeks ago, my sister Rene and I had the opportunity to visit our Mom in Florida. It was a "girl's getaway" filled with shopping, going to the beach, tasty food, wine and great conversation. Every morning we had a ritual of getting up, grabbing our coffee and heading out to the beach for a ... Views: 1073
A few weeks ago, our family took a trip to the California Science Center for their “family lab day.” It was a fun and educational experience. There was one experiment that had to do with the difference between solids and fluids, and it got me thinking about Smart Women entrepreneurs and their ... Views: 1067
A few weeks ago, our family took a trip to the California Science Center for their “family lab day.” It was a fun and educational experience. There was one experiment that had to do with the difference between solids and fluids, and it got me thinking about Smart Women entrepreneurs and their ... Views: 1067
Last week, my husband Greg and I went mobile phone shopping. I had one of those flip phones that allows you to make phone calls and that’s about it. I couldn’t email anyone or look up anything on the web. I really needed a better way to stay connected!
I’ve been with the same mobile phone ... Views: 1067
A few weeks ago, I took some time to evaluate where most of my clients come from and the two areas where I consistently receive highly qualified clients are referrals from happy clients and public speaking. It’s essential that you spend your valuable time doing the things that consistently ... Views: 1064
In my work with women, one bad habit that I see creeping into their daily lives is Procrastination. This one bad habit can create a struggle in your business and wreak havoc on your personal life too.
I have a bad habit of procrastinating on making timely doctor appointments. The result? My ... Views: 1063
Sitting in your office day after day wondering what people might want to buy from you can be frustrating and a waste of valuable time.
I'm going to share 4 no-cost to low-cost strategies that will save you time and money and get you the answers you need to attract more clients and make more ... Views: 1056
My son Jack recently joined Cub Scouts here in our community. His "den" leader is an older man, sort of a grandfather type who is very wise and shares some interesting information with the boys (did you know that if you're in need of the police, you should dial 311 and not 411?). When a boy ... Views: 1051
If you've been following me for awhile, you know that one of my top business building tools is creating relationships and connections with your ideal client and potential referral sources. Follow-up is the binding agent or the glue that strengthens the bond you have with these people. The good ... Views: 1038
A few days ago, I was sitting with my good friend and Smart Woman, Suzanne, in her backyard and I was complementing her on how well the yard was laid out from the play area, pool area, and lounge area. Everything flows so well in accessing the home and the backyard. Suzanne shared with me that ... Views: 1031
Last night, our family went to The Grove here in Los Angeles. The Grove is a large retail shopping center that really goes above and beyond decorating for the holidays. They have a beautifully decorated tree larger than the one at Rockefeller Center in New York. They "create" falling snow every ... Views: 1019
Recently, I've had the opportunity to travel to multiple women's conferences and speak to scores of women entrepreneurs about their Big Ideas, Dreams and Goals. Questions come up on a range of topics including how to start a business to taking an existing business to the next level of success. ... Views: 1015
When you begin your journey as a woman entrepreneur, your most important action step is to get clients and create a “buzz” about your product or service so you can keep the business alive and get on a path to profitability. With effective marketing, your business will grow and over time, word ... Views: 1009
With everything that's going on in the world right now, I hesitated to write this article. However, I felt called to share my reflections with you. There has been so much despair and devastation in the world lately that when something happens to us personally, we can try to shrug it off because ... Views: 1009
Over Memorial Day weekend, I unplugged completely from the online world and left the office behind. Even though I work out of my home, I made a conscious decision not to enter the office or think about anything having to do with business. I do this periodically because I know the dangers of ... Views: 978
Yesterday, we had tree-trimmers here at our house to clean up the trees that were overgrown and also to make room for new growth in the future. We live in a house that is very light and bright, however I was surprised this morning when I discovered how much more light and clarity of vision we ... Views: 970
Today, I wanted to give you something special, yet practical that you could use right away to create momentum and positive energy in your life as you step into 2011.
In my work with women, one of the essential exercises we do together is peel back the layers of their lives both personally and ... Views: 951
Do you know what WIIFM stands for? Sure you do! You ask yourself this question every time you think about making an investment or purchase---“What’s In It For Me?” Am I right? We purchase everything based on the “benefits” that we will receive when we use the service or product.
I have the good ... Views: 923
“Joy, do you Twitter?” When I first heard this question about 8 months ago, I didn’t know if they were talking about my sex life or maybe I’d missed the latest fitness trend that promises to help you lose 10 lbs. in 2 days! I was being interviewed via the phone and during one of the commercial ... Views: 912
Last week, I was having a conversation with another smart woman and we found ourselves on a familiar topic to many people with children: schools and education. This woman has children in middle school and high school and she was sharing with me that the schools have two tracks in which to ... Views: 911
A few days ago, in one of my Women's Success Circles, a great question came up: "What's the one action step that I should take to grow my business faster?" Wow! That's a great question. The challenge is--there's not just one simple answer. I wish there was a "magic bullet" that would take your ... Views: 897
Recently, there's been a lot of media attention around the fact that the Barbie doll is turning 50 this year. I couldn't resist watching an online slideshow of the many re-inventions and changes Barbie has gone through over the last 50 years. My heart skipped a beat when the "Barbie of 1967" ... Views: 855
I am fortunate to spend time with a lot of Smart Women. A topic that comes up on a regular basis is this idea of a job vs. a "calling." What's the difference? How do you know what a "calling" is? Jobs are something that we do in our lives to keep ourselves and our families together. A "calling" ... Views: 835