It is often said that from a purely business perspective, appealing to millenials is hugely difficult. Which indeed it is, if you’re foolish enough to make the assumption that you will appeal to millenials by repeating the same marketing process you would use to attract other audiences. It is ... Views: 490
If you decide to set up your own home business then having a website to help with your marketing is something that you should definitely consider. These days the majority of people will search for a local or national business using the internet so if you do not have a site you will be missing ... Views: 477
Another year, another 12 months during which the average online store shopping cart abandonment rate increased once again. eCommerce may have seen something of a boom while most of the world was stuck at home, but it seems most shoppers are once again abandoning their carts before handing over ... Views: 462
There’s nothing quite like an elevated bounce rate to drive the average online business owner up the wall.
You’re convinced you’ve done all the right things in all the right places, with the added bonus of a steady stream of traffic. Though for some reason, almost nobody sticks around long ... Views: 435
A YouTube channel without subscribers is a failed enterprise. Competition on YouTube is ferocious, where approximately 5 billion videos are viewed each day.
Sadly, there are no quick fixes when it comes to building an engaged audience of subscribers. Instead, the key to success on platforms ... Views: 421
Here are eight more good reasons to consider hiring an SMM expert, sooner rather than later:
1. They know how to manage a crisis
Negative press and bad publicity can wreak havoc with even the strongest and most established business. When things go wrong for any given reason, the help and ... Views: 396
YouTube is often referred to as the world’s second major search engine for a good reason. Every hour of every day, hundreds of millions of people hit YouTube in search of education, entertainment and inspiration.
As a YouTube publisher, the key to making things work lies in gaining as many ... Views: 388
Putting on an immersive online event isn’t as easy as it sounds. Virtual events have become the norm over the past 18 months, but still represent uncharted territory for many businesses.
While the event itself is (of course) what matters most, it’s how you plan and generate hype for your ... Views: 335
Whether you have set your sights on 100 visitors, 1,000 visitors or 100,000 daily visitors, the same steps need to be taken to drive more traffic for your blog.
Just to put the competition you are up against into some kind of context - it is estimated that around 7.5 million blog posts are ... Views: 330