Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other ... Views: 1238
As marketers you don’t often hear us talk much about listening to your gut or your intuition, or whatever you call it. Mindset is a favorite for some. Whatever you call it, it’s something we’ve been working on a lot over the course of the last year or so and although we haven’t talked much about ... Views: 840
You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece. It doesn’t matter how you made the sales, you’re feeling pretty good about it. Most marketers think this is the end of the road, that ... Views: 1002
It doesn’t matter what level of marketer you are, you either have already, or will at some point in your career, make this mistake.
You are going along and things are going pretty well. You’re in the middle of a marketing campaign and you’re getting good results with what you’re doing. You ... Views: 828
Sometimes we can’t see the forest for the trees.
I am always amazed when I see a client, marketer, or entrepreneur stop doing what’s working. And, sometimes I even begin to twitch when they give me the reason they stopped.
I got a frantic call from an associate not too long ago. He was ... Views: 833
Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business.
... Views: 997
Sometimes amazing things happen during our travels, but if you don’t take the time to notice and get excited about it, you might miss it.
On a recent trip, something amazing happened. It was a long day. Up at 4:00am to leave for a long day of flying and connecting flights, no problems, until ... Views: 1858
Every year for the past 6 or 8 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We ... Views: 3787
On an episode of Celebrity Apprentice, it became apparent to me that making decisions is something a lot of people struggle with – even very successful people … and celebrities. When asked directly by Mr. Trump who should be fired, nobody would give a direct answer. And, it’s important to note ... Views: 943
One of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing.
It’s been a struggle to figure out how to describe what exactly ... Views: 744
The easiest way to keep in touch with your client base, that’s prospects and buyers is to use an electronic newsletter or Ezine. Brick and mortar businesses of all kinds can also benefit from an online newsletter or Ezine.
Why an Ezine? Generally, is free to deliver, only costs in your time ... Views: 806
Information Marketing has actually been around since the Stone Age. Think about it….
The “first man” discovered that if he (or she) rounded the edges on a stone and rolled it, it would move much easier than an object that has square corners or any corners at all. As this inventor worked on ... Views: 952
par•a•digm (p r -d m , -d m ) n.
1. One that serves as a pattern or model.
2. A set or list of all the inflectional forms of a word or of one of its grammatical categories: the paradigm of an irregular verb.
3. A set of assumptions, concepts, values, and practices that constitutes a ... Views: 1014
When you go places and do things, do you look for the marketing and business lessons that are there? Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it…and all companies, no matter if they are large or small, they all have ... Views: 739
Superbowl happens only one time every year, and I’m a huge sports fan, so I really enjoy that time of the year. For the first time in history, the Superbowl has just been granted to an “outside” stadium. This year, I was even more excited because I’ve followed Peyton Manning since he was in ... Views: 724
There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is, what exactly does that mean?
Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s talking ... Views: 965
How many times have you gone to a seminar and listened to a speaker and thought, or said to yourself, or out loud, what did that have to do with the seminar topic I came here to learn about? If you have asked that question, it is a result of the event promoter not spending enough time thinking ... Views: 745
Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all ... Views: 743
Last week I was speaking to an advisor of mine. We had talked about writing and creativity. She perceived that I was a creative person. I told her that I grew up avoiding reading and writing because I was criticized and punished frequently by parents and teachers. Of course, I avoided working ... Views: 2404
Are you a ravenous student who just can’t seem to get enough books, tapes and courses in your niche, field, or in some topic area that makes a big difference in your business? Or, is the idea of reading a book, listening to an educational CD or DVD, or going to a seminar or workshop, to learn, ... Views: 797
Let’s take a few minutes to discover just how important mindset really is, not only to the success of your business, but to your overall success and happiness in life too.
Mindset is really the mental attitude that determines how you will interpret and respond to situations. It’s about how ... Views: 822