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Articles from Andrew McCombe | Selfgrowth.com
- How to Use Dr. Robert Peterson’s Five Pillars Of Selling For Resounding Profits - by Submitted on Feb 19, 2011 from Andrew McCombeA lot of people are afraid of sales, when there really is no need to be. Making sales is not always the easiest thing in the world, but as you develop the skills needed to be a great sales person, you will find it to be quite rewarding. There are many things to learn about the sales process, ...
Views: 1753 - How to Write Effective Headlines Like a Professional Copywriter - by Submitted on Feb 19, 2011 from Andrew McCombeEveryone is born with a natural sense of curiosity, and as an entrepreneur, you can use this to your advantage for your marketing campaigns. For example, having an article with an interesting headline that hints at something great to come, people are going to read that article. So, you need to ...
Views: 1030 - How to Write Great Sales Copy That Sells - by Submitted on Mar 18, 2011 from Andrew McCombeOne of the biggest hurdles to small business owners, who want to do business online, or to boost their real world sales with a website, is that they do not have direct contact with their client. Where they would, in the real world, be able to ‘sell’ their customers on their products, when it ...
Views: 589 - How Twitter Can Help Your Business - by Submitted on Mar 18, 2011 from Andrew McCombeIn case you have missed it, Twitter is a revolutionary micro blogging and social networking platform that is fast gaining popularity around the globe. At last count, nearly 200 million people were using Twitter to connect with friends, colleagues, business associates, and even celebrities. ...
Views: 855 - Internet Marketing Ideas for the Small Business Owner - by Submitted on Mar 16, 2011 from Andrew McCombeMany people I know think that internet marketing is only for people who have internet based businesses. That could not be further from the truth. Internet marketing is something that every business owner, and particularly every small business owner, should be doing. It should not be an ...
Views: 835 - Is Facebook an Utter Waste Of Your Precious Time? - by Submitted on Feb 19, 2011 from Andrew McCombeHow much time do you sit around using Facebook? If you are like the nearly 400 million other users, probably quite a bit. Some people think that using Facebook and other social networking websites is nothing but a huge waste of precious time. Facebook can be a great marketing tool, especially ...
Views: 1021 - Is Facebook Really Important To Your Business? - by Submitted on Mar 16, 2011 from Andrew McCombeThere are probably many business owners out there who are still asking whether the hype around Facebook is worth paying attention to, or whether it’s just the next fad. Let’s turn that question around. Is having direct access to hundreds of millions of potential customers important to your ...
Views: 847 - Joint Ventures and How They Can Help Your Business - by Submitted on Mar 15, 2011 from Andrew McCombeIf you are a small business owner, then you have probably had to pass up a fantastic opportunity or two because you lacked a particular skill, or simply the capacity to undertake the project. The good news is that there is an alternative – entering into a joint venture with another company. ...
Views: 1270 - Lessons Businesses Can Learn From Recession - by Submitted on Feb 19, 2011 from Andrew McCombeNo pain, no gain. At least that's what they say in the world of weight lifting. Actually, this is a motto for a lot of things in life, especially when it comes to learning. A lot of people learn more from the school of hard knocks than they every did while in school, and they learned all of ...
Views: 454 - Lessons From Little Bratty Boys On Cold Calling - by Submitted on Feb 19, 2011 from Andrew McCombeThere is no law that says you have to do things the same way everyone else does when you are cold-calling for sales. These days, a lot of the old-fashioned ways of selling are no longer working, and entrepreneurs must look for new and exciting ways to sell their products and services. Believe it ...
Views: 527 - Networking...A Necessary Evil For Many, but Also a Skill Small Business Owners Need - by Submitted on Feb 19, 2011 from Andrew McCombeWhen it comes to owning a business, nothing is more important than advertising and promoting your business. Of course, we all know that one of the best ways to promote a business is through networking. But, even though its importance, networking is not something that comes easily to everyone. ...
Views: 557 - Offline Marketing Ideas Anyone Can Use to Grow Their Business - by Submitted on Mar 16, 2011 from Andrew McCombeThere is a lot of buzz these days about internet marketing, and it is true that it is a great, cost effective way to build a brand, and gain new business. However, whether you are running a brick and mortar business, or an online enterprise, there are still some great offline marketing ideas ...
Views: 710 - Online Lead Generation Methods You Must Stick to - by Submitted on Feb 19, 2011 from Andrew McCombeThere is a method of lead generation that is becoming more and more popular all the time, and many small business owners are starting to take advantage of it. This is known as Online Lead Generation (OLG) and it can offer many benefits to companies of all sizes. It is a great way to generate new ...
Views: 658 - Passion + Crazy + Bold + Desire+ Planning = Business Success - by Submitted on Feb 15, 2011 from Andrew McCombeNot everyone is cut out to be an entrepreneur, and it is very true that most new businesses do fail within their first year of operation. Most entrepreneurs start out with the same ideals and goals, but a lot don't do all that they can to be able to achieve all of their goals. Why is this? ...
Views: 493 - Passion plus Business: The Key to Success - by Submitted on Mar 15, 2011 from Andrew McCombeI have long been a believer that in business, everything comes down to a formula. There is a formula for making more money. There is a formula for business success, and there are other simple formulas that apply to businesses universally. One of the simplest formulas out there, however, is ...
Views: 1684 - Publicity and Media Tips for Small Business Owners - by Submitted on Mar 16, 2011 from Andrew McCombeOne of the most common complaints of small business owners is that they do not have the budget for advertising. While that is usually true, that does not mean you cannot get your message out there, and reach thousands of interested readers with the information you would like them to see. ...
Views: 791 - Relationship Building, Your Website, and Your Revenues - by Submitted on Mar 16, 2011 from Andrew McCombeSeveral years ago, sales was a fairly simple affair. You listed your company and your product or service in the yellow pages, you ran print advertising campaigns, and you had a sales team who spent time drumming up new business, and making sure that your existing clients stayed happy with the ...
Views: 722 - Reworking your Mindset to Do Business Better - by Submitted on Feb 15, 2011 from Andrew McCombeHard work may be an important part of running a business, but if you are looking to be truly successful as an entrepreneur, you need to have the right mindset. If you do not have a positive attitude, you are not going to achieve the results you want. You need to figure out what it is that you ...
Views: 500 - Smart Ways To Leverage Your Marketing Efforts - by Submitted on Feb 19, 2011 from Andrew McCombeYou have many responsibilities as a small business owner, and marketing is always going to be one of those responsibilities. You should try to find ways to save yourself time and money with your marketing, or in other words, find ways to leverage your marketing. If you can set things up so that ...
Views: 517 - Steps to Starting a Small Business - by Submitted on Mar 15, 2011 from Andrew McCombeWhen most of us think about starting a small business, we think it is a fairly straightforward process. We believe that we go from idea to business in a blur of activity, and that we suddenly wake up owning our own company. That is not strictly true however, and no matter what type of business ...
Views: 968 - The Advantages of Using Social Media To Promote Your Business - by Submitted on Feb 19, 2011 from Andrew McCombeAdvertising has always been one of the most important things for businesses, and over the years, advertising has evolved from simple print ads to television commercials, and today, Internet advertising. Unfortunately, even though it is essential for all businesses to advertise, this can also be ...
Views: 636 - The Life of an Entrepreneur...Is It For You? - by Submitted on Feb 16, 2011 from Andrew McCombeA lot of people think that running their own business is a lot easier than working for someone else. What they don't realize is that all of the little things that they never have to worry about when they are employees are going to be waiting for them as entrepreneurs. There is a lot of work ...
Views: 458 - The Pros and Cons of Article Marketing for Business Owners - by Submitted on Mar 15, 2011 from Andrew McCombeThere is a lot of buzz about article marketing on the internet these days. Plenty of articles will tell you that it is the best way to get your website from a lonely place in a forgotten corner of the internet, to a buzzing hub of activity – and profit. The trouble is, most people are not ...
Views: 739 - The Pros and Cons of Pay Per Click Advertising - by Submitted on Mar 16, 2011 from Andrew McCombeEven if you have never heard the term pay per click advertising, or PPC, if you have ever used the internet, you have certainly seen it in action. One of the best-known pay per click advertising programs is the Google’s Adwords service, although every browser, many social networks, and ...
Views: 915 - The Real Truth Behind 4 Great SEO Myths - by Submitted on Feb 19, 2011 from Andrew McCombeThere are a number of things that one can do to generate traffic to their website. One of the most economical things is to use SEO (Search Engine Optimization). When this is performed properly, you will find that you are getting all kinds of traffic to your website. The key to using SEO is ...
Views: 506 - The Role of Technology in Modern Business Success - by Submitted on Mar 16, 2011 from Andrew McCombeHave you ever been to a company where everything is still done the hard way? Where orders are hand written in triplicate, instead of being processed on a computer? Where accounting and calculations are still done with paper journals and calculators? Have you ever noticed how much longer ...
Views: 2421 - The Value of Google Analytics - by Submitted on Mar 15, 2011 from Andrew McCombeDon’t you wish that there were some way that you could track your advertisements, and find out where they go, who saw them, and whether they actually read them, or simply balled them up and threw them away? If you’re involved in online business and marketing, you can. There are plenty of ...
Views: 684 - There IS A Perfect Customer Out There - by Submitted on Mar 18, 2011 from Andrew McCombeMany a business owner has uttered the phrase ‘the customer is always right’ with a sarcastic tone. That’s because, in business, far from finding the perfect customer, the person we’d love to deal with, and are happy to serve, we often find ourselves dealing with people who make our lives ...
Views: 901 - Things to Learn From Richard Branson’s Secrets To Business Success - by Submitted on Feb 15, 2011 from Andrew McCombeThere are few entrepreneurs in the world who are as well-known or as flamboyant as Sir Richard Branson, but there is a lot more to this man than just the fact that he is a known risk-taker and daredevil. Sir Branson is the CEO of Virgin, and this high school dropout has taken this company from a ...
Views: 753 - Three great reasons Why Customer Relationship Management Software will help your business - by Submitted on Feb 19, 2011 from Andrew McCombeWhen you are an entrepreneur, you will often be wearing many different hats. You and you alone are responsible for all of the work, unless you are able to afford to hire employees. One job you will have to tackle is lead generation, and after a while, getting and keeping track of your many leads ...
Views: 518 - Top 5 Secrets Revealed to Revamp Your Customer Service - by Submitted on Feb 19, 2011 from Andrew McCombeThe most important thing to remember when you operate a business is that your business would not be successful if you did not have great customers. In order to find and retain customers, you must be willing to offer the absolute best customer service you can. When you are not treating your ...
Views: 2786 - Understanding the strength of Numbers While Doing Sales - by Submitted on Feb 19, 2011 from Andrew McCombeGetting the sales you want all depends on how many customers you have, and in the end, your profits are all about numbers. Getting a business off the ground and making it a successful one is not an easy task, but it can be an extremely rewarding one. The thing is to learn about numbers, and how ...
Views: 677 - Unnecessary Expenses Every Business Should Get Rid Of - by Submitted on Feb 19, 2011 from Andrew McCombeEveryone knows that in order to make a profit when you own a business, it really helps a lot to keep expenses to a minimum. Although this is wonderful in theory, it is not always the easiest thing to do. After all, you always have expenses, not to mention all of the little unexpected expenses ...
Views: 1043 - Using Your Email Newsletter to Market Your Business - by Submitted on Mar 16, 2011 from Andrew McCombeSmall business owners around the world are always looking for ways to market their business without spending a fortune. Fortunately, thanks to the internet and electronic communications, there are more possibilities to do just that than ever before. Of course, every business owner knows that ...
Views: 669 - Want Instant Credibility? Write a Book! - by Submitted on Mar 18, 2011 from Andrew McCombeHave you ever noticed how the term ‘published author’ always makes you sit up and take notice? Whether it is a doctor, a lawyer, or an entrepreneur, having a book published is a definite way to gain credibility and expert status. You don’t even have to have read their book to believe that they ...
Views: 779 - What Entrepreneurs Shouldn’t Be Doing on Social Media - by Submitted on Feb 19, 2011 from Andrew McCombeSocial media is really a terrific way to get the word out about your business, and best of all, you can do this type of marketing for free. Remember though, when you use social media, you are opening yourself up to the entire world, and you will have to be diligent about answering questions and ...
Views: 436 - What Is Cloud Computing, and How Can It Help You? - by Submitted on Mar 16, 2011 from Andrew McCombeI have a friend who emails every important document that he has on his computer to his Gmail account. He has done it for years, and I have always thought that it is a clever way to make sure that his important information stays safe, no matter what happens to his computer! Fortunately, big ...
Views: 848 - What Is LinkedIn, and How Can It Help Your Business? - by Submitted on Mar 18, 2011 from Andrew McCombeWhen most of us think of social networking, we think of Facebook and Myspace. However, while those are certainly two of the biggest social networks, they are by no means the only ones out there! When it comes to business networking online, LinkedIn is probably one of the best-known platforms ...
Views: 680 - What Is Search Engine Optimisation, and Why Does It Matter? - by Submitted on Mar 16, 2011 from Andrew McCombeThese days, you are likely to hear terms like SEO, or search engine optimisation, bandied about quite a bit, as businesses move from traditional brick and mortar concerns into the online arena. If you still think they sound like Greek, then read on for a quick explanation about what search ...
Views: 702 - What Your Conversion Rate Is, and Why It Matters - by Submitted on Mar 16, 2011 from Andrew McCombeIf you have heard the term conversion rate, and you are wondering what on earth it is, what it means, and why you should be concerned about it, do not worry. Conversion rate is another one of those complex business terms that is actually used to describe something quite simple. In a ...
Views: 699 - Why Being Adamant Takes You Places in Business - by Submitted on Feb 15, 2011 from Andrew McCombeIf you want to be an entrepreneur, one thing that is going to be very helpful to you is the ability to be adamant. When you are not adamant, and you are wishy-washy instead, it is not going to take you very far in the business world, and you are not going to have nearly the level of sales that ...
Views: 843 - Why Content Marketing Is A Great Way To Do Marketing - by Submitted on Feb 19, 2011 from Andrew McCombeThese days, consumers are not as easily fooled by fancy advertising as they once were. Because of the tight economy, they are looking for as much information as possible about the products and services they are buying to ensure they are getting the best deals. A lot of people are actually quite ...
Views: 447 - Why Every Business Needs a Blog - by Submitted on Mar 16, 2011 from Andrew McCombeIf you have just started to look at the internet as a means of promoting your business, chances are you have been focusing on your website. While websites are the cornerstone of online business however, they are not the only essential, and if you really want to boost your business online, you ...
Views: 750 - Why Market Research Is Critical to Business Success - by Submitted on Mar 16, 2011 from Andrew McCombeMany people, when they first start a business, believe that ‘if they build it, they will come.’ While that may have worked in the movies, however, in business, just opening your business does not guarantee that it will be a success. Even if you have a brilliant business idea, offer top ...
Views: 958 - Why Marketing with Brochures may be hurting your business - by Submitted on Feb 19, 2011 from Andrew McCombeMany businesses rely on using brochures and similar literature as their main form of marketing. Brochures can be a good thing in many cases, but they can also be dangerous things to use, and they could actually hurt your business more than help. You may be surprised to learn this, but studies ...
Views: 736 - Why More Leads Mean More Business - by Submitted on Mar 16, 2011 from Andrew McCombeSo many people I know think that business is complicated. However, while putting business ideas into practice may be a little challenging, the ideas themselves are simple. Consider leads. We all get business leads all the time. Someone we know mentions a project they have seen that we could ...
Views: 712 - Why Repeat Customers Are Better For Your Business - by Submitted on Mar 15, 2011 from Andrew McCombeWhen most of us start out in business, we do not care who our customers are, or where they come from. All we care about is that they buy from us! That is a good strategy when you are getting started, but, over time, you probably want to start looking at your customer’s transaction rates too. ...
Views: 2006 - Why Traffic Is Good For Your Business, and How to Get More of It - by Submitted on Mar 16, 2011 from Andrew McCombeMost people do not understand statistics in any kind of detail, but if there is one statistic that every business owner out there does understand, it is that the more people there are that know about your business, you are more likely to have a profitable concern. It is a simple numbers game ...
Views: 712 - Why your Business Could Die If You Don’t Differentiate - by Submitted on Feb 16, 2011 from Andrew McCombeWhat are the bests way to ensure the success of any business? By making sure that you provide value to your customers. By creating employment for others. And of course, by making a profit, which is always the bottom line for any business. To do this, you need to create a brand that people know ...
Views: 528 - Why Your Business Needs PayPal - by Submitted on Mar 18, 2011 from Andrew McCombeDo you remember the days when sending money internationally meant going into the bank, and doing a wire transfer? Or maybe you chose to post a check. Either way, it was costly, time consuming, and not particularly secure, and you were never really sure when the money you were sending would ...
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