What Is Staging?
Written by Gitte Melnick
The first time I was introduced to Staging was 15 years ago in Toronto. After much soul searching and conversation back and forth, my husband and I decided to sell our house. We had lived there for a number of years. I really liked it but we were moving out of the city, to the country. The Real Estate Agent arrived, we signed the contract and the For Sale Sign appeared on the front lawn. My neighbour, an interior designer, said: “You have to stage it so that it will sell faster”. And I said: “What is Staging?”
Staging is the art of changing a lived-in home into a model house in order to sell it quicker and for more money. The Staging concept was first invented in 1972 in Califo
ia. Barb Schwarz, real estate agent, decided to help her clients sell their homes faster and for more money by Staging their properties.
Staging is very visual. It is all about presentation. The prospective buyer that walks into the house stops just inside the door and looks around. The inside of the house has to be pleasing to the eye. The buyers have to be able to visualize themselves living in the house, with their furniture, their lamps and their accessories.
78% of people that tour your home have chosen your house because of location and price. Now, we have to convince them to buy it and that is done by making it pleasing to the eye. Some of my clients feel a little apprehensive by my suggestions because they like their house and they feel that it is beautifully decorated and it needs not be changed in order to sell it. I take extra time to explain to them the benefits of Staging and I show them “before and after” photographs of other projects that I have done. And I explain in detail the 10 reasons to professionally stage the property:
• It sells faste
n • It sells for more moneynn • It looks better than other properties on the marketnn • It stands out in the real estate listings and on the internetnn • More people will tour itnn • It will be on the buyer’s list of properties to seenn • In the buyer’s eye it will be a “well maintained” propertynn • It is move-in readynn • It is usually appraised at higher valuenn • Appraisers will see it as a “well maintained” property
I have three words for you:
STAGE IT - LIST IT - SELL ITnnn
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