Does your company need a marketing agency? You will have no trouble finding one. Today, there are advertising agencies, interactive marketing agencies, email marketing agencies, and more. These categories represent countless companies around the world, and thanks to the Internet, most of them could serve you from almost anywhere. But that doesn't mean they should. Before you put your eggs in the wrong marketing agency's basket, think about the following when considering your options.

Business vision

This may seem obvious, but look it up at any marketing agency you interview and you will soon see why it is so important. Today, interactive marketing agencies are a good choice. However, what many people don't know is that many of them started out as web design companies. While that can be a huge advantage, it can also mean that while they understand SEO, SEM, analytics, and web design, they may not know how to use these tools to better serve their purposes.

When interviewing options, expect them to come up with a solid understanding of your company, your market, and how they will help you both connect,

Design skills

As we just mentioned, many interactive marketing agencies will already have designer chops because that was their daily bread. This is something to look for in almost any marketing agency. Having an agency that can handle marketing and knows how to get your web design on the same page is invaluable. Otherwise, you're stuck with the challenge of syncing the two on your own.

Proven success

No matter what type of company or individual you are interviewing, you obviously want to make sure they can demonstrate that they have been successful in the past. You probably don't want to be the first customer for your marketing agency, after all.

However, an interesting place to check your skills is your own web presence. If they are SEO experts, you should expect them to appear fairly soon in terms of page rank. If you've been bragging about your talents on social media, you should expect your Twitter account to be up-to-date and have an enviable number of followers.

Marketing agencies are certainly in a fairly dense market, but it's worth considering. If you're not impressed with what they've done on their own, feel free to talk to them for an explanation.


Even if an agency did well for a client, that doesn't necessarily mean the company would recommend them. Also, many agencies will simply show you a portfolio. Just because a website, billboard, or campaign looks good doesn't mean it actually was, in terms of dollars and cents.

Asking for testimonials is not a bad idea. However, an even better one is to request them on your own. In this way, you will know that you are getting the information you want directly from the horse's mouth and you don't have to worry that your kind words came in exchange for a discount of some sort.

Author's Bio: 

What to look for in a marketing agency