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Articles by Anthony Mora

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By Anthony MoraRecently published1 topic

Is Your Business Message Working?

There are myriad ways to get your marketing message out there. You can try traditional advertising, direct mail, traditional PR, develop a dynamite website, email marketing, social media, blogging; Pay per Click, the list goes on. If you’re in business, chances are good you’ve tried some or all of these avenues. If not, you should start. If you have and they haven’t worked, don’t be too quick to shoot the messenger, because that’s exactly what these different approaches are, messengers

Primary topic: Marketing Strategy

Marketing Strategy

747 views★ 1.9 (7)

By Anthony MoraRecently published1 topic

How Much Time Should You Spend Marketing Your Business?

How much time you should spend on marketing is a question every business owner needs to answer. The tricky part is there is no one-size-fits-all answer. Your Message

Primary topic: Marketing Strategy

Marketing Strategy

3,701 views

By Anthony MoraRecently published1 topic

Controlling Your Media Image: Why Many Celebrities Fail

Generally those who have the most trouble trying to utilize the media are those that have no real idea how it works. Simply because someone is a celebrity, or head of state, and has been continually highlighted in the media, doesn’t mean he or she truly understands the inner workings of the press. Appearing in front of the camera day after day does not make one an expert in the process. Those who have had the most media coverage are often the ones that have the most naive or delusional take on how the media actually works.

Primary topic: Marketing Strategy

Marketing Strategy

2,147 views

By Anthony MoraRecently published1 topic

Launching Your Independent Film Online

The traditional film production/distribution model is dramatically shifting, yet with change comes opportunity. As in the fields of music and publishing, the Internet has opened up new avenues to promote market and create a buzz for your film. Whereas traditional public relations is still a critically important aspect of any film marketing campaign, it’s one tool in your overall marketing and promotion kit. PR includes reviews, interviews, and feature stories in print radio or TV.

Primary topic: Marketing Strategy

Marketing Strategy

1,973 views

By Anthony MoraRecently published1 topic

The Charlie Sheen Media Saga: Is Violence Against Women Really Okay?

Perhaps the strangest aspect of the whole Charlie Sheen media storm, at least from my perspective, is that the furor has been about his drug use and his tirades against his producer. Don’t get me wrong, those aren’t good things, but physically and verbally abusing women seem like activities that should be a bit higher on the outrage meter. Yet Sheen always appears to get a pass when it comes to those behaviors.

Primary topic: Marketing Strategy

Marketing Strategy

1,753 views

By Anthony MoraRecently published1 topic

4 Secrets to Developing the Perfect PR Pitch

You might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought and creativity. Have fun with this process. Give it some time and you just might uncover some hidden gems that will launch your PR campaign.

Primary topic: Marketing Strategy

Marketing Strategy

1,686 views

By Anthony MoraRecently published1 topic

Branding Your Company Using PR

PR and media relations are not only effective ways to garner coverage in print, TV or radio. Innovative companies and entrepreneurs are utilizing the basic PR methodology to build their brands. A company builds a successful brand by making a deep powerful connection with its market. Branding is about communicating on a basic human level, which is what PR is all about.

Primary topic: Marketing Strategy

Marketing Strategy

1,685 views

By Anthony MoraRecently published1 topic

The YouTube Star Making Machine

According to a YouTube press release: More than 13 million hours of video were uploaded during 2010. 35 hours of video are uploaded every minute. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years. YouTube reached over 700 billion playbacks in 2010. Less than a month after its fifth birthday, YouTube has announced that it has exceeded two billion video views per day.

Primary topic: Marketing Strategy

Marketing Strategy

1,672 views

By Anthony MoraRecently published1 topic

John Jacobson & the Double Dream Hands YouTube / Social Media Phenomena

It’s pretty amazing what a video on YouTube can do. For example, when a video of John Jacobson’s educational choreography “Planet Rock” was posted on YouTube, and renamed “Double Dream Hands” (DDH), no one could have foreseen the phenomena that would ensue. In a short three-month period, the video garnered over 2.39 million hits on YouTube, and spanned countless remakes, one of them set to a Bollywood song. The video has now spawned an industry - including appearances in the national media, a phone app, a book, and a DVD.

Primary topic: Marketing Strategy

Marketing Strategy

1,655 views

By Anthony MoraRecently published1 topic

How to PR Blitz Your Indie Film

Let’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s simply step one, now you need to work it!

Primary topic: Marketing Strategy

Marketing Strategy

1,605 views

By Anthony MoraRecently published1 topic

Bully, and the MPAA PR Dilemma

“Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America to give the film an R, which means anyone 17 and under needs an adult with them to get in.

Primary topic: Marketing Strategy

Marketing Strategy

1,532 views

By Anthony MoraRecently published1 topic

Making Money on YouTube

Ten independent YouTube stars made over $100,000 in 2010. That is the finding of a study done by TubeMogul. By independent they mea YouTubers who were not part of a traditional media company or corporate campaign. A prime example is Natalie Tran, who is reportedly the most subscribed to YouTube user in Australia and is said to bring in over $100,000 from her YouTube video postings. An article in the New York Post reports that some YouTube partners are making over $1 million from their efforts.

Primary topic: Marketing Strategy

Marketing Strategy

1,502 views

By Anthony MoraRecently published1 topic

How To Create a Niche Market For Your Business

It’s tempting to think that your product is perfect for… everyone. Now, there is a broad market sector. Generally when a company markets to everyone it’s listened to by no one. Not only that, if you want to market to everyone, that means your marketing has to be everywhere, which generally means you need to invest millions in your campaign.

Primary topic: Marketing Strategy

Marketing Strategy

1,495 views

By Anthony MoraRecently published1 topic

Defining Your PR Goals

Defining Your PR Goals By Anthony Mora

Primary topic: Marketing Strategy

Marketing Strategy

1,480 views

By Anthony MoraRecently published1 topic

Illuminative Marketing: Creating Business By Offering Benefits And Solutions

How do you respond to cold calls, ads, direct marketing pieces, email spam? Exactly. Now why would you expect your prospects to react differently? Generally people either run from or lash out at aggressive hard sell marketing.

Primary topic: Marketing Strategy

Marketing Strategy

1,449 views

By Anthony MoraRecently published1 topic

How to Find Prospects and Clients Using PR

You’re looking to grow your business, build your client base, and find new customers. What’s the best way to find clients? Should you cold call? Use direct mail? Network? Advertise? Use social media? AdWords? All of those can work, depending on your business.

Primary topic: Marketing Strategy

Marketing Strategy

1,448 views

By Anthony MoraRecently published1 topic

5 Tips to Creating An Effective PR Campaign

Whether you hire a public relations firm, a PR consultant, or try a do-it-yourself media relations approach, the following is a quick outline on how to create your own public relations campaign. If you’re working on a shoestring budget, or are launching your campaign on your own, remember what you don’t know definitely can hurt you. Study the media and do your homework before trying to land media placements. The wrong story idea, pitch or approach can end up doing you more harm than good.

Primary topic: Marketing Strategy

Marketing Strategy

1,442 views

By Anthony MoraRecently published1 topic

PR Strategy: Rethink, Re-energize and Re-ignite Your Business

It’s that time, the year is drawing to a close. The new year is looming and with it comes new opportunities. For most businesses, December is a slow time, for others it is the busiest time of the year. Regardless of where your business falls in that range, as the year comes to a close, put some time aside to rethink, reenergize and reignite your business’s PR and marketing strategy. Use this time to take your business matters into your own hands. If your business isn’t coming to you the way you would like it to – go to your business. Reach out. Some Quick Tips:

Primary topic: Marketing Strategy

Marketing Strategy

1,409 views

By Anthony MoraRecently published1 topic

5 Secrets to Pitching the Media

When pitching your story to the media, remember to focus on their needs. Always keep in mind that it’s not you, your book, your expertise, or your profession, that’s going to grab the media’s interest - it’s the STORY that you can create from these materials. So how do you find the story, below are some sure-fire tips, suggestions and public relations secrets to use. Make sure and review these before making your pitch.

Primary topic: Marketing Strategy

Marketing Strategy

1,326 views

By Anthony MoraRecently published1 topic

Six (More) Insider Tips to Pitching the Media

In a previous article I listed five secrets to pitching the media. Those work. Give them a try. But there are a variety of different ways to interest producers and editors. Remember your job is to meet the media’s needs; to give them stories that talk directly to their readers, listeners or viewers.

Primary topic: Marketing Strategy

Marketing Strategy

1,323 views

By Anthony MoraRecently published1 topic

Appearing on a Talk Show Post-Oprah

Times are changing; Oprah is gone as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. It is a primarily female audience that watches at that time. The numbers show that most are seeking personality based or issue oriented programs. Talk shows, game shows and reality shows fill the niche since none require the type of consistent viewing that a traditional drama or comedy does. Busy women can tune in and out throughout the programs.

Primary topic: Marketing Strategy

Marketing Strategy

1,271 views

By Anthony MoraRecently published1 topic

Tips for Using Social Media to Boost your Traditional PR Campaign

There are times you can reach the traditional media using some nontraditional means. Blogging, social media and online wire services can offer unique approaches to garnering coverage in print, TV and radio. All of these are different ways to get your message and pitch in front of your target media. Using trial and error, find the methods that work best for you and then stick with them.

Primary topic: Marketing Strategy

Marketing Strategy

1,257 views

By Anthony MoraRecently published1 topic

Is All Publicity Good Publicity – Well, Maybe If You’re Lady Gaga

There is perhaps no bigger myth than the one that states all publicity is good publicity. PT Barnum is said to have made that statement along those lines. But who knows. If it wasn’t PT, whoever said it certainly made an impression, since it has now become a part of our lexicon. If he did say it, I’m not sure you want to take branding and image advice from a guy who owned a circus and made a living out of promoting what he referred to as freaks. If you own a circus, maybe your PR standards are a bit different, but even then, all PR is certainly not good PR.

Primary topic: Marketing Strategy

Marketing Strategy

1,253 views

By Anthony MoraRecently published1 topic

PR Brainstorming Tips

Tip 1: Make a list of objectives that you want to achieve before starting the process. You don’t want to limit your idea and thought process, but you do want to define objectives to accomplish. When it comes to PR brainstorming, your goal is to come up with a list of the most important story ideas including new business concepts, the unique value you offer, important information you can give, and anecdotal stories. Also spend some time focusing on how and why you can be presented as an expert regarding your company, your business, and your overall field.

Primary topic: Marketing Strategy

Marketing Strategy

1,185 views

By Anthony MoraRecently published1 topic

Building A Medical Practice Through Media Relations

There are several reasons why physicians, more than those in other professions, can benefit from an effective media relations campaign. The traditional media is how most consumers and potential patients learn about the latest medical breakthroughs, news, or studies. Those physicians that are featured in the media are seen as trusted experts. They are the physicians that the consumers and potential patients are going to seek out.

Primary topic: Marketing Strategy

Marketing Strategy

1,179 views

By Anthony MoraRecently published1 topic

Using PR to Build a Beauty Business

Even in a down economy beauty sells. The cosmetic industry was born in the Great Depression. This is one industry where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public relations campaign is critical when it comes to establishing a beauty product or cosmetic brand. It’s important to develop a basic game plan and work it on a weekly basis.

Primary topic: Marketing Strategy

Marketing Strategy

1,179 views

By Anthony MoraRecently published1 topic

Nailing A TV Interview

When launching a public relations campaign, it can be easy to get so focused on trying to land a TV interview that you forget to give any attention to how you’re going to handle the interview. Print is usually the easiest in terms of how you look and carry yourself. Those interviews are generally done over the phone. You could be in bed in your pajamas for all the interviewer knows.

Primary topic: Marketing Strategy

Marketing Strategy

1,150 views

By Anthony MoraRecently published1 topic

When Should You Launch A PR Campaign?

If you’re reading this in real time, it’s early August, the talk shows are gearing up and getting ready to start production and the monthly magazines are turning their attention to their holiday issues. There is no greater time to launch a public relations campaign than now. But what if you’re reading this in December or early June, should you wait, move forward? What is the best time to launch a PR campaign?

Primary topic: Marketing Strategy

Marketing Strategy

1,143 views

By Anthony MoraRecently published1 topic

Why Physicians Need PR

Physicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they don’t trust. This is one reason why (in the health and medical world) although advertising and direct mail promotions can be successful, they can also backfire.

Primary topic: Marketing Strategy

Marketing Strategy

1,140 views

By Anthony MoraRecently published1 topic

Win a Free PR Brainstorming Session!

I generally write articles about PR and marketing tips but would like to turn the tables and have you write us for a change. Send us what you believe was the biggest media story of 2010, and why. If we pick your submission, you and I will have an hour and a half PR brainstorming and strategy session. We’ll focus on developing your stories, how to pitch your stories and how to develop a comprehensive PR/Social Media program to help take your business to the next level in 2011. To be eligible you need to email or comment on the blog- http://tinyurl.com/28zdshtr

Primary topic: Marketing Strategy

Marketing Strategy

1,129 views

By Anthony MoraRecently published1 topic

The PR Power of Statistics and Numbers

People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company. Would you like to know:r

Primary topic: Marketing Strategy

Marketing Strategy

1,125 views

By Anthony MoraRecently published1 topic

Promoting Your Movie via the Media

You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it.

Primary topic: Marketing Strategy

Marketing Strategy

1,119 views

By Anthony MoraRecently published1 topic

Long Term PR Strategies to Make More Money

An effective public relations campaign takes planning, time, and work. You need to mine your stories and use the media you garner to land more media. A truly effective PR campaign cannot be launched or realistically measured in two, four, or even six months. Once you do decide to move forward, begin with some clear, specific objectives.

Primary topic: Marketing Strategy

Marketing Strategy

1,114 views

By Anthony MoraRecently published1 topic

Broadening Your PR and Media Bull's-eye

The best way to launch a successful media campaign is to give the press options. You have a story that you want to tell through the media. Chances are you have one or two main angles or story ideas that you want covered. Those are where your focus lies, they are your primary objectives. But what if you were to broaden your scope a bit? Let’s say you own a cosmetic company. Your primary pitches to the media have to do with your products, your latest line of color cosmetics. Great.

Primary topic: Marketing Strategy

Marketing Strategy

1,081 views

By Anthony MoraRecently published1 topic

Success Secret: Sell Your Value, Not Your Service or Product

The clients are out there, you just need to reach them. And the best way to get them to take notice is to sell your value not your product or service. But, before you can present your value, you have to understand exactly what it is. Your product or service is what is most apparent, that’s what people see, but your value is generally a bit more hidden. If you own a beauty salon, your service is pretty straightforward, you cut, style and color hair. But what is the value you’re offering? You help people feel younger, more attractive, happier, or more successful.

Primary topic: Marketing Strategy

Marketing Strategy

1,081 views

By Anthony MoraRecently published1 topic

Developing a New PR Approach

Marketing has shifted dramatically in the past decade. With the advent of blogs and social media, companies now have different marketing and PR needs. With that in mind, it’s important to rethink your approach to media relations. As opposed to focusing solely on traditional PR campaigns or 100% on online campaigns, consider a menu of strategies. What fits your specific needs can vary, from 1) A full blown traditional PR and social media campaign, 2) A campaign that emphasizes traditional public relations, along with a more targeted online media approach,r

Primary topic: Marketing Strategy

Marketing Strategy

1,080 views

By Anthony MoraRecently published1 topic

How To Successfully Sell

What are the elements of a successful sales call? There are two, 1) know your information and your product or service, 2) understand the specific needs of each prospect you talk to, and address them. Nothing will lose you a sale quicker than sticking to a basic script while your prospect is not interested in going down that road. Yes; you do want to stick with the basics, gather the information that you need so you can figure out the prospects needs and deliver your presentation according to those needs, but you might not always be able to do that in a methodical sequential manner.r

Primary topic: Marketing Strategy

Marketing Strategy

1,076 views

By Anthony MoraRecently published1 topic

Why Your Brand is Your Fortune

You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the known brand name with a generic label: you’ve just demonetized both products. Both are as functional as they were before, but neither is as valuable.

Primary topic: Marketing Strategy

Marketing Strategy

1,065 views

By Anthony MoraRecently published1 topic

How to Communicate with Traditional Media Effectively

The first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media is discussing a top athlete’s recent injury and they need a doctor or pain specialist to comment on this, you could be that doctor. Notice which outlets discuss topics that are in your area of expertise.

Primary topic: Marketing Strategy

Marketing Strategy

1,062 views

By Anthony MoraRecently published1 topic

Preparing for a Media Interview

Don’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, or radio interview, don’t assume you can just wing it and hit a media home-run. Keep in mind a media interview is not a conversation; it is the meeting of two agendas. The interviewer has his or her agenda and you have yours.

Primary topic: Marketing Strategy

Marketing Strategy

1,058 views

By Anthony MoraRecently published1 topic

Why You Should Launch Next Year’s PR Campaign this November

You want the fourth quarter to end on a strong note, which is why it’s so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you’re looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later tha November. If by launching an effective public relations campaign you can illustrate how your business has positively affected the life of others, people who see read or hear your story will want to know if you can do the same for them. And your phone will start ringing.

Primary topic: Marketing Strategy

Marketing Strategy

1,038 views

By Anthony MoraRecently published1 topic

Why Hospitals Need Media Relations

Health care is a business and for it to be effective it needs to be treated as one. This has always been true, but never more so than in today's insurance and reimbursement environment. Because of that physician, health care and hospital marketing is more critical than ever. A successful media relations campaign not only educates and informs. Used effectively, PR can not only build a hospital’s brand and patient base, it can usher in new concepts and perspectives and shape the ideas of a community.

Primary topic: Marketing Strategy

Marketing Strategy

1,009 views

By Anthony MoraRecently published1 topic

How to Maximize Local PR

Whereas I’m a big believe in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you live in a major media city such as Los Angeles or New York, local media placement can be challenging because in a sense many of the outlets in those cities offer a more national slant; plus, simply because of the sheer numbers in those cities, the competition is fierce.

Primary topic: Marketing Strategy

Marketing Strategy

988 views

By Anthony MoraRecently published1 topic

The PR Success Connection

Launching a public relations campaign can be confronting. Many people are uncomfortable and resist the mere thought of launching a PR campaign. As one client explained to me, he didn’t want to do interviews, he didn’t want to be a star; he simply wanted his business to be successful. I understood exactly what he meant. His focus was on his business, on the bottom line, and being featured in a newspaper or on a TV segment didn’t mean much to him, unless it affected the bottom line. But there was also something else going on.

Primary topic: Marketing Strategy

Marketing Strategy

988 views

By Anthony MoraRecently published1 topic

How to (Phone) Pitch The Media

You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a firm handshake, but that won't get you far over the phone. You may be an extremely successful high-pressure telemarketer, but remember, here you're dealing with a different, more weary, more sophisticated audience. Making PR follow-up calls can be a difficult proposition. Be candid with yourself.

Primary topic: Marketing Strategy

Marketing Strategy

978 views

By Anthony MoraRecently published1 topic

PR 2.0: Succeeding in the New Media World

When it comes to distribution and media outlets, PR has changed dramatically. Mailing used to be the standard way of sending out information (actually it’s not a bad approach nowadays, since everyone is getting so adept at hitting their keyboard delete button). But on the whole, mailing in many ways has become archaic. The number of media outlets and what defines a media outlet has also shifted.

Primary topic: Marketing Strategy

Marketing Strategy

963 views

By Anthony MoraRecently published1 topic

Media & Medicine: Developing a Medical Practice Utilizing PR

If you’re a physician looking to market your practice or reach out to new patients, keep in mind that physicians, more than those in other professions, can benefit from an effective media campaign. Press coverage reaches their target market, drives patients their way and gives them validation and credibility. The public generally learns about the latest medical breakthroughs, news, or studies via the media. It is an avenue they trust and trust is the bottom line when it comes to health care.

Primary topic: Marketing Strategy

Marketing Strategy

961 views

By Anthony MoraRecently published1 topic

The #1 Year-End Business Secret For You and Your Clients

The end of the year is a good time to assess where you and your business are headed. It’s a time to take stock and to prepare for the upcoming year. The past two years have been challenging. We went through the greatest economic downtu since the Great Depression. We’re pulling out of it, but at a slower pace than we’d like. It’s been a confronting time for most business owners both large and small. But tough times can yield surprising results. They can force us to look at and reevaluate our business, our priorities and our lives.

Primary topic: Marketing Strategy

Marketing Strategy

958 views

By Anthony MoraRecently published1 topic

How to Use the (New & Old) Media to Build Your Business and Land More Clients

In the last decade the media world has changed in ways few of us could have imagined. Warhol would be proud. Not long ago traditional media and marketing was the only avenue to get your message out there. When it came to the media, a handful of editors and producers decided what was covered. Now all of that has changed, the floodgates have opened. The internet has not only changed what the media covers, it makes news. The media terrain has morphed.

Primary topic: Marketing Strategy

Marketing Strategy

956 views

By Anthony MoraRecently published1 topic

The Small Business Marketing Success Secret

The biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has to do with stunts and smoke and mirrors. None of those perceptions are correct. PR is a multi pronged process that includes traditional media, an online presence including blogs, sites and social media, byline articles, public speaking and establishing yourself as an expert in your field.

Primary topic: Marketing Strategy

Marketing Strategy

921 views

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