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Charlene Rashkow/
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Articles by Charlene Rashkow

Browse published articles attributed to Charlene Rashkow, with full-archive search.

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By Charlene RashkowJul 24, 20091 topic

Does the Color of Your Website Influence Your Marketability?

It is a proven fact that physical changes take place when individuals are exposed to certain colors. Because colors have the power to stimulate, excite, or even depress, specific color combinations can possibly work to your advantage or to your detriment. Basically, colors on the red side are warm and stimulating, while blue/green colors are cool and relaxing. Ask yourself if your web site is sending the message you intended. Does Color Matter? We've all read the countless

Primary topic: Persuasion

2,671 views3.5/5 (2)

By Charlene RashkowNov 4, 20091 topic

You Win Some & You Lose Some – Dealing with a Difficult Client

So often people write articles about how to win over clients, how to achieve success, and how to build a business, yet one subject is often overlooked. That subject is dealing with a client you can’t please. What happens when you have a client that cannot be satisfied and how are you supposed to handle the situation? Many years ago one of our greatest presidents, Abraham Lincoln was quoted as saying: “You can please some of the people all of the time and all of the people som

Primary topic: Attitude and Perspective

Attitude and Perspective

1,744 views3/5 (5)

By Charlene RashkowJan 5, 20101 topic

Case Studies: A Sure Fire Way to Sell Your Services

It is common knowledge that every business owner is constantly on the lookout for ways to effectively sell his or her services. As entrepreneurs, business owners and company managers, we do our utmost to provide our services and products with professionalism and style, hoping that we can convince people we have what they need. In fact, marketing is often at the top of our list, as it is the way we get our name out to potential clients and customers. However, one tool that few

Primary topic: Internet Marketing

Internet Marketing

2,513 views3/5 (2)

By Charlene RashkowJan 30, 20101 topic

How to Get a Lot of Miles Out of Your Resume

In today's economy, it's very important that anyone seeking employment must have a dynamic resume presentation. With so much competition for every good job, it's not enough just to have a good resume; it has to be great. Getting your foot in the door is the first step, and even though you have great skills, you're not sure if you can land an interview. So, how do you make sure you get that interview for that perfect job and what can you do to stand out from the crowd? Plainly

Primary topic: Achievement

1,548 views4/5 (2)

By Charlene RashkowJul 7, 2009Topic pending

Which Should You Use: Business Plan, Proposal or Marketing Strategy?

If you are a business owner who is ready to lift your ideas to the next level yet you’re not sure whether you need a business plan, proposal or marketing strategy, there is a way to determine which you need and which should come first. While some believe that a business plan is the most appropriate document in taking a company to the next level, others would do better with a proposal or marketing strategy. The choice is based on what your intention is and what you actually n

Primary topic: Jul 7, 2009

Jul 7, 2009

1,894 views3/5 (3)

By Charlene RashkowSep 4, 20091 topic

How to Write the Right Business Plan

How To Write the Right Business Plan A concrete idea is the first and most important step in regard to any new venture, but there are definitely other distinct components necessary for propelling a business to success. The first is coming up with a good business plan. Although there are many reasons to prepare a business plan, the most obvious reason is for the purpose of attracting the attention of investors, financiers or loan companies. Where Should You Start? Getting s

Primary topic: Business Start-up

Business Start-up

1,589 views3/5 (4)

By Charlene RashkowJul 2, 20091 topic

Convey Credibility Through your Website!

Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site makes it even more of a challenge. Because a great many designers, developers, web masters and business owners in today's market

Primary topic: Empowerment

1,802 views3/5 (3)

By Charlene RashkowSep 12, 20041 topic

Paying Out of Appreciation or Obligation! Copyright 2004

The attitude one has when paying for services rendered is a subject that few people acknowledge or even consider, yet the impact on the recipient goes far beyond simply writing a check or depositing money into someone's account. I recently had the good fortune of working with a client who demonstrated the most impressive attitude and professionalism in regard to payment. I was so struck by his approach and attitude that I was compelled to write about it. And although it may

Primary topic: Empowerment

1,290 views4/5 (2)

By Charlene RashkowJan 23, 20081 topic

Do You Look Good On Paper?

No matter how talented you are or how great you present yourself in person, if you’re in the market to attract new clientele and want to dazzle a potential customer with your qualifications, the one sure way to draw people in is by looking good on paper. To attract positive attention, your written material must be both impeccable and impressive. In other words, to stand out from the crowd, you have to create documentation that gets noticed. The Key that Opens the Door! In t

Primary topic: Internet Marketing

Internet Marketing

1,508 views4/5 (1)

By Charlene RashkowJul 2, 20091 topic

Paying Out of Appreciation or Obligation!

The attitude one has when paying for services rendered is a subject that few people acknowledge or even consider, yet the impact on the recipient goes far beyond simply writing a check or depositing money into someone's account. I had the good fortune of working with a client who demonstrated the most impressive attitude and professionalism in regard to payment. I was so struck by his approach and attitude that I was compelled to write about it. And although it may seem like

Primary topic: Self Realization

Self Realization

2,118 views2.5/5 (2)

By Charlene RashkowJul 28, 20091 topic

Are You Living Your Career Dreams?

Inherent within the human spirit is the desire for fulfillment, a longing to carry out our creative aspirations by reaching new heights of accomplishment. Yet, often the yearning can be suppressed by fear. Perhaps we aren’t feeling good enough, smart enough or able enough to pursue and fulfill our dreams. If you are contemplating a change in your career direction or wish to enhance your business to a higher level, but are hesitant to make the transition, let me assure you th

Primary topic: Empowerment

1,439 views4/5 (1)

By Charlene RashkowDec 8, 20031 topic

On the Road to Becoming an Emotional Giant! Copyright2003

During this holiday season if you find yourself facing difficulties in regard to your business, or possibly struggling to meet financial obligations, perhaps the challenge is giving you an opportunity to develop emotional strength. While most individuals perceive success as something tangible, such as developing a business, overcoming a physical challenge or raising a healthy child, as you fully explore true success, at the heart of it is your level of emotional strength. As

Primary topic: Empowerment

1,549 views3/5 (2)

By Charlene RashkowJul 24, 20091 topic

Ordinary People..Extraordinary Business

One of the marks of an extraordinary human being is someone who knows what he or she wants and goes after it. They have the courage of their convictions, surround themselves with good people and are not afraid to risk. Based upon that criterion, would you consider yourself an extraordinary person? A Good Role Model A few years, while listening to an interview on 60 minutes, I had the good pleasure of being inspired and encouraged by an extraordinary gentleman by the name of

Primary topic: Entrepreneurs

1,958 views3/5 (1)

By Charlene RashkowJul 7, 20091 topic

Planning Your Way to Success!

Whether you are a small company or a larger corporation, one of the primary keys to success lies in preparing and following a good marketing plan. Why? Because you can have the most awesome product or service to offer, but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result. What a Marketing Plan Should Include As you prepare your plan it should contain data and specifics pertaining to your company’s goals, the product or s

Primary topic: Productivity

1,469 views3/5 (2)

By Charlene RashkowJan 31, 20101 topic

8 Uncomplicated Marketing Strategies

Without question, optimizing your web site and making sure the content you've included is interesting and valuable, your ultimate goal is to make sure that others can benefit from your products and services. But since your services or products are not necessarily for everyone, it doesn't make sense to promote a business to those who will probably never use it. So, although marketing is at the root of reaching your goals, marketing effectively and wisely requires some well-tho

Primary topic: Peak Performance

Peak Performance

1,468 views3/5 (2)

By Charlene RashkowJul 2, 20091 topic

Want to Get Through a Business Slow Down? Apply 6 Strategies That Will Help You Thrive

I seriously doubt that anyone reading this article hasn't found his or her business dropping off dramatically during this soft economy. The phone may have stopped ringing, your e-mail box has nothing but advertisements, and it appears as if your business has come to an end. But, don’t despair. Just because things have slowed down, doesn't mean it's going to stay that way. People are still conducting business and they still need and want your products or services. Whatever We

Primary topic: Attitude and Perspective

Attitude and Perspective

1,454 views3/5 (2)

By Charlene RashkowApr 30, 20031 topic

Be Content Yet Never Satisfied

Many years ago a particular phrase came across my desk and caught my full attention. It was at first a bit confusing to me since the utterance seemed incongruent. The phrase was "Be Content Yet Never Satisfied!" Interestingly enough, as the years go by it becomes clearer to me that they are in fact truly different words with very different meanings. They are not as I first thought synonymous. The phrase provoked a lot of questions which left me wondering. Did I derive great

Primary topic: Happiness

1,330 views3/5 (2)

By Charlene RashkowJul 2, 20091 topic

The Press Release: What to do to Attract the Media!

As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. I, for one, believe strongly in promoting by way of a good press release since it has the potential of reaching millions. Unfortunately, there are no guarantees that even a well-written press release will work on the first go-around since a lot depen

Primary topic: Writing Tools

1,646 views3/5 (1)

By Charlene RashkowJul 2, 20091 topic

Should You Use a Resume or a Bio?

There is often confusion as to which form of documentation is most appropriate in certain circumstances surrounding the use of a bio or a resume presentation. If you're having difficulty disce ing which is the most appropriate format for a given situation, the following will help you define which is best in your particular situation. WHEN IT'S BEST TO USE A RESUME! In general, a resume is primarily utilized when seeking employment. If you are applying for any type of positio

Primary topic: Resume Writing

2,325 views

By Charlene RashkowJun 30, 20091 topic

Does Your Website Content Reflect Well on You?

Have you ever stopped to realize that every time someone visits your website, you are representing yourself and your business? Regardless of your talents or your contribution to the world, your website content writing should reflect well on you, your products and your services. In other words, if you want to impress potential clients, you have to be sure that you look and sound good on the web. Words Unlock the Door to Business! You may not realize this but every word that'

Primary topic: Internet Marketing

Internet Marketing

1,492 views3/5 (1)

By Charlene RashkowSep 9, 20091 topic

SEO Versus Simple Marketing Strategies: Which Are More Effective?

While there are articles upon articles about search engine optimization, key word placement, search engine marketing, Meta tags, etc., the real issue on the web is not so much about how many hits a web site receives but in how many visitors become clients or customers. Of course, if you are selling a product that requires great numbers of people coming to your site, quantity is more important than quality. But, for the majority of people sharing their services and products on

Primary topic: Success Principles

Success Principles

1,402 views2.5/5 (2)

By Charlene RashkowJul 19, 20091 topic

The Magnitude of E-Mail Attitude....Your E-mail Approach Speaks Volumes!

Wanting to have a successful business is something we each hope to achieve and most of us do all the things we believe will get us there. But, all too often we forget that having a product or service to sell is not nearly as important as the way we sell it. In essence, it’s really more about how we sell our services. How You Communicate! As a smart professional, you've done your homework, found the perfect product to promote, built a web site, hired a writer and paid for sea

Primary topic: Attitude and Perspective

Attitude and Perspective

1,422 views3/5 (1)

By Charlene RashkowJul 19, 20091 topic

Rethinking Your Business Strategy!

By now everyone has heard the quote by Michael Michalko of Thinkertoys who coined the phrase, "If you always do what you've always done, you'll always get what you've always got." Based upon the assumption that you need or want a different result or outcome in regard to your business endeavors, it makes sense that if we want a different outcome, we must be vigilant in our efforts to do things a little differently! But change doesn't come easily to most people and while we wan

Primary topic: Empowerment

1,362 views3/5 (1)

By Charlene RashkowNov 2, 20071 topic

Are You Choosing The Right Clients?

There isn’t a business owner alive who doesn’t want to make his or her business grow. In effect, we all want to make more money, increase client satisfaction and derive great fulfillment from our efforts. But, if you’re working with a client that is difficult, unappreciative or impossible to satisfy, there’s little room for fulfillment and certainly no room for satisfaction. So although a potential client is choosing your services, you too are making a choice and are actually

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,248 views3/5 (1)

By Charlene RashkowNov 2, 20071 topic

Networking: Making The Most Of Your Connections

Frequently the greatest opportunities and resources available to us sit quietly waiting to be tapped, continuously present, yet often unrecognizable. What is this greatest of all resources? It is simply our human connections; the people we see every day, the ones we see occasionally and those we meet by chance. Each represents one of the greatest resources known to man, but are often overlooked. We are told instead to search for ways to make our businesses grow, bypassing the

Primary topic: Marketing Strategy

Marketing Strategy

1,069 views3/5 (1)

By Charlene RashkowMay 25, 20091 topic

Your Marketing Material: Increase its Power without Going Broke!

When was the last time you thought about your marketing material? Has it been a while or are you one of those people who understand the importance of ongoing marketing material? Perhaps because the economy isn't so great, you think you need to cut corners and have put your marketing material on the back burner. Or maybe you're of the mind that if your business is going fairly well, you won't need to market yourself. In either situation, whether your business is doing well or

Primary topic: Marketing Strategy

Marketing Strategy

1,069 views3/5 (1)

By Charlene RashkowDec 18, 20021 topic

The Secret to Staying Young!

THE REAL SECRET TO STAYING YOUNG! By Charlene Rashkow Copyright 2002 While having dinner recently with a group of friends, a question was posed as to whether there could be a genuine secret to staying young. Since most of the world is always on the lookout for the fountain of youth it was an interesting and thought provoking conversation. Each person in attendance had their own unique views about the aging process and each valid and interesting in their own right. But when i

Primary topic: Aging and Longevity

Aging and Longevity

2,032 views

By Charlene RashkowJul 30, 20091 topic

What To Do If Plagiarism Strikes

Some time ago, I opened my e-mail box and found a message from a reader alerting me to something that was rather startling. He said he had just received an article that was sent to him and it was exactly the same article as one he read earlier in the week in another publication. The problem was that the article was written by me originally, only someone took the article, changed the title and added their own bio. Fortunately for me, the person who wrote to me had read many of

Primary topic: Internet Marketing

Internet Marketing

1,992 views

By Charlene RashkowSep 1, 20091 topic

What Does Your Website Say About You?

Have you ever stopped to realize that every time someone visits your website, you are representing yourself and your business? Regardless of your talents or your contribution to the world, your website content writing should reflect well on you, your products and your services. In other words, if you want to impress potential clients and draw in new business, you have to be sure that you look and sound good on the web. Words Unlock the Door to Business! Not only does your w

Primary topic: Entrepreneurs

1,381 views

By Charlene RashkowSep 2, 20091 topic

How to Choose a Writer for your Next Project!

Well-written content drives business. Whether it's copy on your website, copy for your direct mailings, an impressive article, a business plan or proposal, the words you choose determine your profits and your reputation. Because written material covers a lot of territory, if you’re ready to put your thoughts into a well-prepared presentation, but you feel stuck for just the right words, perhaps you should consider hiring a professional writer. Good writers are eager to help y

Primary topic: Achievement

1,369 views

By Charlene RashkowOct 28, 20141 topic

Letting Go - A Slightly Different Slant

While it’s all been said many times in a thousand different ways, letting go of something can be very challenging, particularly when it comes to someone you love, whether it be a child, a love or a friend. I personally had a very difficult “letting go” episode a number of years ago that involved my youngest daughter and it literally threw me for a loop. She was preparing to go off to another state to start a new life and although she was ready to go and I understood her need

Primary topic: Parenting

1,385 views

By Charlene RashkowMay 22, 20081 topic

Has Your Business Hit A Wall? What To Do When Business Slows Down

Perhaps you've been experiencing a downtime in your business and feeling as though you've literally hit a wall. The phone has stopped ringing, your e-mail box has nothing but advertisements and it seems as if your business has come to an end. Is it really all over, or are you just experiencing a temporary setback? Don’t Put Attention on What Isn’t Working I doubt that anyone reading this hasn't at one time or another found business dropping off dramatically, especially when

Primary topic: Marketing Strategy

Marketing Strategy

1,337 views

By Charlene RashkowOct 17, 20081 topic

What To Do When Business Slows Down

I doubt that anyone reading this article hasn't at one time or another found themselves facing a drastic drop in business. Without any warning, and for no apparent reason, inquiries for your services or products drop off and everything seems to stop. The phone stops ringing, your e-mail box has nothing but spam and it looks as if your business has literally come to an end. You can’t imagine what happened and even more important, you’re not sure what to do when your business a

Primary topic: Empowerment

1,307 views

By Charlene RashkowMay 22, 20081 topic

The Vibration Of Words

Each day, as we explore the major search engines, it boggles the mind to see the array of new websites showing up on the Internet. And of course, each one excitedly shares interesting new products, services and talents. Yet, one of the most important ingredients for a successful site often goes unnoticed. That ingredient is the intention behind the words written on a website. In fact, few people realize that the words they choose for their website has far greater impact than

Primary topic: Internet Marketing

Internet Marketing

1,244 views

By Charlene RashkowAug 25, 20081 topic

Magnetizing And Retaining Your Target Audience!

When reading about advanced search engine placement and how to rank high on the Internet, the newer entrepreneur and even seasoned professionals are often intimidated by technical terminology. The truth is that knowing and understanding all the Internet rhetoric is not as necessary as you may believe. WHAT ABOUT SEARCH ENGINE PLACEMENT? While there's always so much talk on the web about search engine placement and key words, the real issue is not necessarily in how many hit

Primary topic: Internet Marketing

Internet Marketing

1,198 views

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