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Articles by Dawn Shuler

Browse published articles attributed to Dawn Shuler, with full-archive search.

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By Dawn ShulerRecently published1 topic

The Ladder of Abstraction: 5 Techniques to Strengthen Your Writing

Whatever we're writing, fiction or nonfiction, blogging or articles, sales letters or emails, we often find ourselves needing to convey an abstract concept. For example, in a marketing email, you are supposed to tap into your audience's pain. Whatever your audience's pain point, it's probably somewhat of an abstract concept. Stress. Want. Exhaustion. Fear. Need. The better job you do of conveying that pain point, the more likely you are to connect with your audience.

Primary topic: Writing Tools

2,109 views

By Dawn ShulerRecently published1 topic

What Story Do Your Numbers Tell You?

Every year I’ve done somewhat of a review of my business for the last year. Usually, it’s revolved around revenue, including my most profitable service or program revenue streams and my highest grossing clients. I also plan what programs I’m going to offer in the next 6-12 months, and plan my marketing and launches around that. Smart business indeed. Well, as the maximizer that I am, this year I put all of that together and added a few pieces.

Primary topic: Writing Tools

1,743 views

By Dawn ShulerRecently published1 topic

How to Convey Your Message With Power and Passion

Over my entire adult life, I've run into a lot of people who really struggle with writing. And some of these people are amazing at what they do, but they can't write. But, more importantly, they didn't THINK they could write. As a result, I started to take what I could see their problems were (because, yes, there were some places where they did need some help-but it wasn't hopeless) and begin to design solutions.

Primary topic: Writing Tools

1,426 views

By Dawn ShulerRecently published1 topic

Creating Your Sacred Writing Bubble

"Writing time? Sure! I have a ton of stuff to write! Blog posts, Tuesday's ezine article, promotional copy for my upcoming program.... I could just write and write and write... But I'll get to it after these client calls. Oh, and preparing for my workshop. And let's not forget checking email and responding. Must respond right away, you know!" So how much writing do you think gets done? Not much. What I know from working with business owners with the amazing amount of STUFF to write is that they feel great when they write. They feel positive and successful. They wrote!

Primary topic: Writing Tools

1,337 views

By Dawn ShulerRecently published1 topic

16 Rules of Soulful Writing

Writing is sacred, or at least, the power of words is sacred. We need to respect the word, the writing, and the process. While I believe there are no real rules to writing, here are 16 rules I use in my own writing life as well as with my clients and students. Feel free to break any as necessary, as long as you're always respecting the creative process. 1. Prepare your environment. Maybe you can write everywhere, or maybe you need to go somewhere different. Alte atively, make an environment as conducive to writing as possible.

Primary topic: Writing Tools

1,324 views

By Dawn ShulerRecently published1 topic

Do You Need to Freshen Things Up?

I have a cool memorabilia board, and I switch it out every now and then. Through February, it still had Christmas cards and the like hung on it. As it came to my consciousness that it was time to change it out, it occurred to me that I was freshening up the energy. There's a difference between clearing out old, stuck energy... and renewing energy that might be fine... and could use some rejuvenation.

Primary topic: Writing Tools

1,290 views

By Dawn ShulerRecently published1 topic

Creating Sacred Space for Optimal Creation

A crucial component of writing from your soul is having the sacred space in which to do it. You can't just whip up something powerful, compelling, and from the heart in the five minutes between the conference call with Client A and the weekly meeting with your VA. When you're in sacred space, it's much easier for the message and the words to come through (or the new project design or painting or whatever). It's as if you become a conduit for the words from your soul. Sacred space allows that. Franticness, stress, busily checking off to-do's... none of that is conducive to sacred space.

Primary topic: Writing Tools

1,288 views

By Dawn ShulerRecently published1 topic

Chakras and Writing

I've been studying the chakra system for years, and recently I just knew that was a way to incorporate the philosophy, the interconnectedness of the system, and the system itself into writing. Recently, I had one of the biggest business epiphanies of my life where I could see how writing and chakras could work together. Interestingly, as I explored these relationships, I realized that pieces have been there all along, especially in my writing from your soul work. I just hadn't see THIS level of connection. I am thrilled to be able to share it with you!

Primary topic: Writing Tools

1,220 views

By Dawn ShulerRecently published1 topic

Elements of an E-zine

Consistency is the key to a well designed e-zine. Aside from the format (look and feel) of the e-zine, the layout and order of your e-zine must be consistent. When you pick up a book to read, you expect the book to run in a certain order: the title page, copyright information page, possibly a table of contents, an introductory chapter, body of the book made up of various chapters, and a chapter that concludes the book and wraps everything up for you.

Primary topic: Writing Tools

1,209 views

By Dawn ShulerRecently published1 topic

Your Book is a Business

You're passionate about your message. Whether it's about frogs, women business owners, or creating financial stability, you have this burning desire to get your message out and help people (or frog lovers). The best way to do that is to write a book, right? Reach more people (and frog lovers) and, at the same time, become an expert in your field.

Primary topic: Writing Tools

1,197 views

By Dawn ShulerRecently published1 topic

Ready, Fire, Aim

I’ve had several coaching calls lately where my sweet little clients want everything to be perfect before they hit the “Go” button. They want “it” to be perfect. They want everything figured out. They want assurance that it’s all going to go to plan. Yeah….. that whole planning thing…. see, planning is great. You need plans. As Eisenhower said, “I have always found that plans are useless, but planning is indispensable.” At some point, you have to actually DO something. At that point, the plan is a useful guide, but the eventual outcome will always look different from the original plan.

Primary topic: Writing Tools

1,196 views

By Dawn ShulerRecently published1 topic

Are You at a Threshold Moment?

We all have those times where we can just chug along in our businesses and lives…. la la la la. We’re good. We’re happy. It’s status quo at its best. And then that all changes. We want more. We’re ready. Status quo is not good enough. So, then we have a decision to make. I call this a threshold moment or a choice point because it usually involves taking a conscious step – passing over that threshold or choosing a different path from the one you’re on.

Primary topic: Writing Tools

1,180 views

By Dawn ShulerRecently published1 topic

What to Do When Things Don't Seem to Be Going Well

We all have those times when we are in the zone, when it’s all going well. We score the big client. We fill our programs. We get amazing feedback from an article we wrote that tells us we’re on the right path. The kids are good, the team won, the tea shop has your favorite tea in, and all the traffic lights are green. Life is damn good.

Primary topic: Writing Tools

1,156 views

By Dawn ShulerRecently published1 topic

6 Keys to Reinventing Yourself

We're in the process of reinvention - all the time - because we're evolving and changing - all the time. One of my favorite quotations is "I am not the same person I was yesterday." And then the quotatio I came up with several years ago after going through some intense life changes was "The who I am today cannot catch up with the who I am becoming." And if we own our own businesses, and our businesses change and evolve, too, then it's almost as if the reinvention speeds up or intensifies somehow.

Primary topic: Writing Tools

1,116 views

By Dawn ShulerRecently published1 topic

Sometimes You Have to Coach Yourself

I'm a writer. I'm a writing and creativity coach. I see patterns. I'm good at the big picture and those itsy bitsy details that make up the big picture. And I'm not perfect. As much as I'm a good writer and good business woman, I don't do it all effortlessly. Like any good thing, it (whatever "it" might be) takes work, or, more accurately, consciousness and intention.

Primary topic: Writing Tools

1,100 views

By Dawn ShulerRecently published1 topic

Strong Writing Part I - Powerful Beginnings

Grab 'em at the beginning and don't let 'em go. Powerful beginnings - whether we're talking about short stories or sales pages - are crucial to capturing your reader's attention. If you don't grab her right away, she has no reason to keep reading. And you've lost her. Conversely, if you've kept her attention from the very beginning but you leave her wanting or, worse, confused at the end, then that's just as bad. Let's start with beginnings and introductions. (We'll cover endings in Part II.)

Primary topic: Writing Tools

1,100 views

By Dawn ShulerRecently published1 topic

Let Creativity In - 6 Easy Steps

"I have an article to write, so I'll just start writing." A few moments go by. "Hmmmm. Why aren't the words coming to me easily? Ah, it must be because I struggle to write." A few more moments go by. "This is hard." "I'm not very good at it." You stare at the screen. "I give up. Maybe I'll feel more inspired tomorrow." It's not really that you're not a good writer. It's not even that it's hard for you.

Primary topic: Writing Tools

1,084 views

By Dawn ShulerRecently published1 topic

The Secret Behind Why We Don't Go After Our Dreams

As a business owner who works with other business owners, I see a lot of dreams. Sometimes these dreams take the form of little goals... I want to offer a new coaching program. Sometimes they take the form of medium goals... I want to facilitate a writing retreat. And then sometimes they take the form of a big-ass fantasy... I want to create a brand-new business to support women in transition. The thing is - big, medium, or small - it's scary to go after your dreams. That's an easy word to use - scary - but here's what that fear really feels like.

Primary topic: Writing Tools

1,076 views

By Dawn ShulerRecently published1 topic

4 Steps for a Successful Anything

I recently had some issues with a business who was providing a service for me. I couldn't get my messages through: no one responded to my emails or my voice mails. What I found out later was that a former employee had done some damage as she left the company, and the staff was dealing with repeated fires. They didn't have time to deal with me. (And that's another system to talk about another day.) So, lots of issues, lots of holes, lots of missing or broken systems. And all of it can be repaired.

Primary topic: Writing Tools

1,069 views

By Dawn ShulerRecently published1 topic

9 Pieces You Need for a Successful Business

According to an article in Forbes in 2013, there were almost 28 million small businesses in the United States, and over 22 million of those were self-employed with no additional payroll or employees. Over 50% of the working population (that’s about 120 million people) works in a small business. And the last statistic for now: small businesses have generated over 65% of the net new jobs since 1995. So, seems like a small business is the way to go, huh?

Primary topic: Writing Tools

1,069 views

By Dawn ShulerRecently published1 topic

5 Ways to Protect Your Creative Energy

A couple of weeks ago, I led a local, in-person meeting of a women-in-business support group. This was the fourth time we'd met, and all the meetings before had been full of amazing connection and even transformation for some of us. I always came home energized and filled up. This time, though, it was different. One of the women sucked at my energy. Not on purpose, I'm sure, but she was so negative, and her energy was so barbed that I actually felt attacked. Again, not deliberately, but the effect was still there. I went home, exhausted.

Primary topic: Writing Tools

1,062 views

By Dawn ShulerRecently published1 topic

The Difference Between Wants, Needs, and Immediate Needs

As a business owner, your job is to meet the need of your target market. The problem comes into play when you have to deal with what your target market wants. And what your market wants and what they need may not be the same.

Primary topic: Writing Tools

1,050 views

By Dawn ShulerRecently published1 topic

You ARE What You Write

At some point in your career as an employee or a business owner, you're required to write something. Whether it be the endless stream of e-mails that come into and out of your computer, the proposal, or the occasional, old-fashioned letter, your words need to convey the meaning you intend. You become your words; make sure it's the you that you want people to see. Here's what you can do to make your words count: 1. Read. If you're writing proposals, study those done by the experts. If you're crafting marketing materials, scrutinize the award winners. What can you learn?

Primary topic: Writing Tools

1,030 views

By Dawn ShulerRecently published1 topic

Strong Writing- Powerful Endings

You need a great beginning in order to grab your readers' attention, but if you don't end just as powerfully, your reader could walk away with a bad taste in her mouth, your content forgotten. You can take a so-so piece of writing and make it powerful with a good conclusion. If you start with a great piece and don't conclude it well, it's not a great piece overall. In another article, I demonstrated several different models to begin your writing, whether fiction or nonfiction. Now I'm going to do the same with endings.

Primary topic: Writing Tools

1,020 views

By Dawn ShulerRecently published1 topic

Go Deep. Let Go. Then Write.

When I created my Writing From Your Soul process several years ago, what came to mind was a spiral. Not just as a symbol for what we're doing when we try to connect with ourselves and the our community (go deeper, deeper, deeper, and deeper still), but the process itself fits within that spiral. Because I'm very much into symbols (you can take the girl out of the English teacher, but you can't take the English teacher out of the girl), I looked up "spiral" in The Element Encyclopedia of Secret Signs and Symbols.

Primary topic: Writing Tools

1,011 views

By Dawn ShulerRecently published1 topic

10 Specific Ways to Jazz Up Your Writing

The clearer (and more specific) you are about your message and the results you want to achieve, the easier it is for you to write. Then the words flow, because they're flowing from the heart. Once those words are flowing nicely and easily (because you're connecting with your passion), then you can go on to to look at the actual writing. What are 10 specific techniques you can use to jazz up your writing?

Primary topic: Writing Tools

997 views

By Dawn ShulerRecently published1 topic

Stuck IS Part of the Process

When was the last time you sat at your desk, having to write up a report on your department's progress? A memo explaining corporate policy? An article? A difficult e-mail? What do you do when you have to write something, and you're stuck?

Primary topic: Writing Tools

993 views

By Dawn ShulerRecently published1 topic

Tips On Writing Well

Writing an E-zine is more than just a pretty packaging for words. Those words are the meat of your E-zine and your message. You have to think about content and your audience and writing it well and getting your readers' attention and keeping your readers' attention and.... The list goes on and doesn't ever seem to stop.

Primary topic: Writing Tools

990 views

By Dawn ShulerRecently published1 topic

Get Out of Your Head

I find as I'm working with people on their writing projects that they have trouble with all the ideas tumbling around in their heads. "I have this idea up there, but it just doesn't go anywhere!" they say, frustrated. "Have you started jotting down ideas, planning the structure, the story arc?" I ask. Blank look, then a start. "No, like I said, I can't get it out of my head."

Primary topic: Writing Tools

984 views

By Dawn ShulerRecently published1 topic

Top 10 Ways to Be More Present in Your Life

As a small business owner, mother, and wife, I'm a busy gal. And as a creative entrepreneur, I have enough ideas to keep me going 24/7 for years to come. And I like to paint, draw, quilt, cross-stitch, write, run, hike... Unfortunately in some ways, though, I seem to be wired to work, work, work, and play after. "I'll do such and such AFTER I do my work." Guess when that happens? Yep... never! I never get ALL my work done. What I noticed was that I would get to the proverbial end of regular business hours, and I felt frenetic and panicked and stressed.

Primary topic: Writing Tools

981 views

By Dawn ShulerRecently published1 topic

How Do You Write From Your Soul?

We've all read the piece of writing, whether it's a sales page or an email, that lies flat, that seems as if an intelligent monkey in a room with a typewriter could have randomly come up with that particular combination of words - words that make sense, but no soul to the writing. It's that writing from the soul that piques the reader's interest, and, better yet, keeps her enthralled and wanting more-and doing what you want her to be doing (click the link, buy the product, sign up...) "Great," you say, "but how does one actually write from the soul? It's hard to do that all the time."

Primary topic: Writing Tools

980 views

By Dawn ShulerRecently published1 topic

3 Simple Steps for Entrepreneurial Success

One characteristic that seems to be universal for entrepreneurs is that we have ideas. Not just an idea here or there, but a TON of ideas. Ideas every day. Multiple ideas in a day. You probably understand that you can’t act upon and bring to fruition every single idea. You have to be selective. Some ideas will work; others won’t. So, then you are stuck in a dilemma: do you take action or not? Not all ideas are worthy of taking to their end game, but how do you figure out which ideas are worthy? And so you might stay stuck, and you may not follow many ideas at all.

Primary topic: Writing Tools

979 views

By Dawn ShulerRecently published1 topic

What If... Your Writing

As a writer, you might find yourself stuck - at the beginning (can't even get started), in the middle (where the heck do I go now), or at the end (is this really a good ending) of whatever you're writing. You might find as you're writing and creating content that everything seems as if it's been done before. This 8-step program for success? You're sure it's already been done. This how-to guide for financial intelligence? A million books out there. Proven techniques for online marketing? Stand in line. This fiction story on vampires? Yeah, it's been done (a BILLION times).

Primary topic: Writing Tools

977 views

By Dawn ShulerRecently published1 topic

"I Don't Know What to Write!" 5 Steps to Find Your Hidden Content

Probably one of the biggest complaints I hear from my clients and other entrepreneurs is that they don't know what to write when it comes to creating content for their businesses. They know they NEED to be writing (blog posts, articles, press releases, social media updates, even video scripts), but they're at a loss for what to write and say to their peeps. Believe me, we all have something to say! And, yes, that "something" is valuable. Here are 5 ways to find the content inside you that is just waiting to burst out! 1. What are your successes?

Primary topic: Writing Tools

973 views

By Dawn ShulerRecently published1 topic

Finding Subscribers

You have just designed and published your first e-zine. You are so proud of it. It looks great and it has wonderful content. You know the information you have to share is of great value to many readers out there in cyber space. There is only one problem. You have all of one (1) subscriber, you! Ouch! Now the real work begins. How in the world do you find the subscribers you need to fill your database? Here are a few of the ways that work for us. 1. Subscribe Form: A subscribe form should be on all pages of your website, or at least the most pertinent (most visited) pages of your site.r

Primary topic: Writing Tools

961 views

By Dawn ShulerRecently published1 topic

5 Reasons to Break Writing Rules

As a lifelong writer, former English teacher, and writing coach and communication consultant for the last ten years, most people think that I write perfectly, no mistakes in grammar, structure, punctuation... it's all perfect. Nope! I don't write perfectly at all. Actually, I don't know that I ever write anything that an English teacher wouldn't get her red pen out for (case in point).

Primary topic: Writing Tools

958 views

By Dawn ShulerRecently published1 topic

Beware the Writing Wasteland

I was recently reading a science fiction story from the 1960s, and parts of the story just draaaaaaaaaaag. There's this old writing saying that if your character is going to open the door, then you, the writer, need to be able to see the doorknob. It doesn't mean that the readers need to see the doorknob; just that the writer has to be very clear on what's going on in his story.

Primary topic: Writing Tools

948 views

By Dawn ShulerRecently published1 topic

Top 10 Things Entrepreneurs Are Grateful for

Owning your own business is a gift and sometimes a challenge. Well, maybe more often a challenge than not. There are plenty of things that you have to work around, take into account, plan for, and adapt to. And… there are many things for which entrepreneurs have to be grateful. Here are a handful. 1. Ideas. Yes, so many ideas, possibilities, lovely potential can be the bane of an entrepreneur’s existence, but it’s also the beautiful conundrum. Bright shiny object can actually turn into THE idea.

Primary topic: Writing Tools

948 views

By Dawn ShulerRecently published1 topic

The 6 Most Common Website Problems

If you work virtually or market your business online at all, your website is a crucial part of your business. It’s one of the first things online people will see about you. Even offline people might go “check you out” after they’ve met you in person. Recently, most of my coaching calls and Content Strategy Consultations have centered around websites. These are people who already have websites, and their websites either need a tune-up or to be maximized.

Primary topic: Writing Tools

944 views

By Dawn ShulerRecently published1 topic

Top Ten Writing Challenges

Communication. When you talk with people on the phone, there's tone, pitch, speed, and volume to convey meaning. When you talk with people face to face, add in body language, eye contact, and gestures. Just your words, though, account for only 7% of the meaning you're trying to convey. That other 93% comes from the visual and vocal communication cues you use. What this means is that most of the time you rely on these strong visual and vocal muscles to get your meaning across. And, if you're not doing a good job of that, you usually get immediate feedback from your listener.

Primary topic: Writing Tools

940 views

By Dawn ShulerRecently published1 topic

Creating Sacred Space - Both Inside and Out

Much of what I do for my clients is to create sacred space. When I'm leading a workshop, I'm creating sacred space for my clients and students to write and create. When I coach, the coaching session is a sacred space where my clients feel safe to share, to stretch, to take risks, and to uncover blocks to their creativity and content. I've realized recently that sacred space is one of my core values, along with connection and authenticity. I not only create sacred space for others, but it's crucial for me to do all that I do. And I suspect it's important to you, too.

Primary topic: Writing Tools

938 views

By Dawn ShulerRecently published1 topic

Claim Your Message - 5 Exercises to Create Your Compelling, Powerful Message

Your message – your brand, if you will – is crucial to your business. This message encapsulates who you are, what you do, and who you do it for… along with housing your uniqueness. Everything follows from that core statement. This message is woven through your elevator speech, your website copy, the topics you speak on, your social media updates. Here’s the thing: if you can’t speak concisely, powerfully, and clearly about who you are and what you do, people won’t know what you do!

Primary topic: Writing Tools

931 views

By Dawn ShulerRecently published1 topic

How to Organize Your Ideas, Even If You're Right-Brained

One of the biggest problems I see with entrepreneurs is what to do with all the ideas they have swirling around in their brains. We entrepreneurs love ideas and possibilities! But if we spin mentally with those ideas and never engage with them, we can get frustrated and overwhelmed. The trick is to get those ideas, thoughts, concepts, and plans out of your head. But if you’re not a left-brained type, you might get stuck with the HOW to get them out of your head. (And if you are left-brained, or a combo like me, these steps might help you as well.)

Primary topic: Writing Tools

928 views

By Dawn ShulerRecently published1 topic

Write It Badly

A Real Writer sits down at his beautiful desk, and magic flies from his fingers. Beautiful words appear on the page or the screen, with very little effort from him. And then WE sit down to write, hoping for the same magic to flow - to somehow make instant sense of the concept in our brains and convert that concept into perfect words. And it rarely, if ever, happens that way. But we think it should, and so we criticize ourselves before, during, and after our writing. "This stinks." "Why did I even think I could write this?" "Who is going to want to read this?"

Primary topic: Writing Tools

928 views

By Dawn ShulerRecently published1 topic

The Importance of Having Fun

Business owners tend to be busy people. If your business is small, and even if you have a team (smart you!), you’re probably still pretty darn busy. There’s always more to do. Another networking meeting to attend. Another prospective client to call. Another program to design. Another marketing campaign to launch. More reports to run. The constant administrative work to do. Feel drained yet? Yep. That’s the problem. There is always more to do. You will not ever get to the end of your to-do list. Never.

Primary topic: Writing Tools

925 views

By Dawn ShulerRecently published1 topic

Is It Time to Come Out of Your Shell?

Entrepreneurs and business owners often go through cycles. We can be all spitfire and balls o’ energy, and then we go into downtime, replenish, and retreat mode. We can’t be at high productivity and creativity all the time; we need the rest part of the creativity cycle. At the same time, we can’t be in rest mode all the time, or nothing gets done! And then there’s the in-between, the status quo, where we just keep doing what we’ve been doing, not adding anything new, and not really retreating into our shells.

Primary topic: Writing Tools

923 views

By Dawn ShulerRecently published1 topic

Writing is a Process

As I work with people at different stages of the writing process, I find that they're often surprised that there IS a writing process. Most often, we imagine how a "real" writer works. He sits down at his lovely, mahogany desk and gets out his pad of paper or his antiquated typewriter. He flexes his fingers, and grabs his favorite fountain pen or starts typing on the keys. Suddenly, words, sentences, paragraphs, chapters fly onto the paper.

Primary topic: Writing Tools

919 views

By Dawn ShulerRecently published1 topic

When Our To-Do Lists Threaten to Strangle Us

I run a business. I'm writing a collection of short stories. I'm working on a product for writers. I'm a mother of two amazing teenage daughters. I have deeply connected relationships with my friends and chosen family. I teach. I coach. I create and design new programs. I work with clients to manage their businesses. So, yeah, I'm busy.

Primary topic: Writing Tools

913 views

By Dawn ShulerRecently published1 topic

Writing From Your Soul in Business

You have a business to run, bills to pay, a team to manage, services to deliver, new products and programs to create.... and that doesn't include all the writing tasks you *should* do: • A newsletter • Blog posts • Status updates on social media sites • Marketing copy • Web copy • Your bio • Speaker or one-sheet • Chapter of a collaborative book • Your own book • Self-study program materials • Compelling and juicy anything

Primary topic: Writing Tools

909 views

By Dawn ShulerRecently published1 topic

One Goal - Hundreds of Steps. How to Manage, Get Through, and Complete a Huge Goal

Mark and I work from home, and since we're in a smallish, three-bedroom house, we share an office. However, after two-and-a-half years of sharing the office (which personally works just fine), we're finding that the physical arrangement of the furniture no longer serves us. We have two big desks facing one another, and a huge computer armoire from my past life. We also have a bookshelf for my Oxford English Dictionary set, and an easel with a whiteboard.

Primary topic: Writing Tools

907 views

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