How to Convey Your Message With Power and Passion

Over my entire adult life, I've run into a lot of people who really struggle with writing. And some of these people are amazing at what they do, but they can't write. But, more importantly, they didn't THINK they could write.

As a result, I started to take what I could see their problems were (because, yes, there were some places where they did need some help-but it wasn't hopeless) and begin to design solutions.

I thought it was just going to be this little thing I did on the side, you know, an eight-week writing class. Teach the class. And - poof - people become better writers! Mission accomplished, and I'll just go back into my life.

Unh unh.

The writing class grew from eight weeks to twenty-four weeks as I really understood where people struggled-they didn't have a chance to really integrate what they've learned and techniques into their writing. Most importantly, they didn't have an opportunity to practice and bring their own writing style into being-and hone it and polish it.

What really happened, though, was that I rediscovered my passion and my soul purpose: to connect. It's the work I'm meant to do-and it's my greatest gift-and my greatest need. Now I've taken that passion and gift for connection and help others connect with their passion.

So how do you convert your passion into powerful writing? It starts with confidence. If you're not confident about your message, it's not going to matter how well you write. Along with that, you have to be confident about getting that message out there.

Once you've got that confidence (or at least working on it), the number one thing to focus on to get big results in your writing is to be very clear about your message. Everything comes down to being clear about your message.

If you don't know your message, if you're not clear on what you're trying to do, if you don't know the results you're hoping to get (and I'm talking about focused results-not just "I hope people read this article" or "I hope people respond on Twitter"), you're going to struggle with writing or your writing is going to fall flat.

The clearer (and more specific) you are about your message and the results you want to achieve, the easier it is for you to write. Because then the words flow, because they're flowing from the heart.
You're connecting with your audience.

And that power and passion comes naturally.

When we struggle with the writing, or the words just don't seem to come easily, or you think that you fall on the "I suck" part of the writing spectrum-it's because of two things:

Lack of clarity (and this covers all manner of things: purpose, audience, message)
Lack of self-confidence

Let's start with what you want from your writing:

You want it to be easy
You want it to flow
You want to connect with your readers, your audience
You want those readers to do what you want them to do-there needs to be a reason WHY you're writing

Imagine being able to sit down to write-and it's easy. And you're so clear on what you're writing and the message you're trying to convey. And the words flow...

And that being your experience with writing-over and over.