Work or Fun - Do Words Change Minds?
Work or Fun – Do Words Change Minds? Are you in the business of influencing, persuading and convincing folks to use your product or service, and not your competitor? We all have a boss, someone to report to, even if it is the Board of Directors. Decisions are not mechanical or mathematical – they are at least 50% and more likely up to 85% emotional. If you are depending on your Will-Power, you left-brained logic and reasoning to make the optimal decisions or convince others – NGH it is Not-Going to-Happen. Homo sapiens are emotionally-driven by their right-hemisphere.