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J. Mariah Brown/
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Articles by J. Mariah Brown

Browse published articles attributed to J. Mariah Brown, with full-archive search.

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By J. Mariah BrownRecently published1 topic

Effective Tactics for Managing Consultant-Client Relationships

In order for consultants to be the most effective, a strong relationship must be formed between the consultant and the client. However, throughout the consultation process, political and ethical issues arise that can either hinder or help the relationship, and therefore, hinder or help the overall strategy. The way in which the consultant handles these political and ethical issues can strengthen or weaken the consultant-client relationship and lead to a successful or unsuccessful program.

Primary topic: Small Business Marketing

Small Business Marketing

5,308 views3/5 (6)

By J. Mariah BrownRecently published1 topic

Understanding Leadership: Integration of the Five Frames for Effective Leadership

Frameworks are used to understand organizations, and to find the best way to operate the organization, its structure, and resolve various issues that arise. The five organizational frames are the rational frame, the human frame, the systems frame, the political frame, and the cultural frame. It is imperative to understand that when organizational leaders integrate all five frames, they can successfully solve organizational dilemmas. The Rational Framer

Primary topic: Small Business Marketing

Small Business Marketing

4,690 views3.3/5 (3)

By J. Mariah BrownRecently published1 topic

Why Keeping Up With the Joneses Can Be Detrimental to Your Business

Monitoring the strategies and tactics utilized by your competitors is necessary in the process of developing your company’s unique strategy. Evaluation of competitors can help your company stay abreast of various industry trends, which can help you meet your customers at the point of need. Examining different techniques used by similar companies, as well as increased or decreased sales and popularity during the time that the tactic was used can help you gauge whether similar techniques may be of value for your company as well.

Primary topic: Small Business Marketing

Small Business Marketing

1,512 views5/5 (1)

By J. Mariah BrownRecently published1 topic

Public Relations 101: Transparency in Business

At the end of the day, people are going to do business with people who they feel like they know and trust. While the aforementioned statement may initially seem like a no-brainer, transparency in business is one of the key determining factors for the longevity of a business—yet many still struggle how to accomplish this without saying too much.

Primary topic: Small Business Marketing

Small Business Marketing

1,422 views5/5 (1)

By J. Mariah BrownRecently published1 topic

What should you know about venture capital?

Venture capital, a type of equity funding, is essentially an investment that combines a life insurance policy and mutual fund shares. With this option, the investor is shielded by the protection of the insurance policy (collateral), and also has the added bonus of growth potential of the mutual fund. The term equity funding is the exchange of money for a share of business. This allows business owners to obtain funding without incurring any debt, but there are potential downsides of venture capital all entrepreneurs should be aware of. Venture Capital Myths Dispelledr

Primary topic: Small Business Marketing

Small Business Marketing

1,418 views2/5 (9)

By J. Mariah BrownRecently published1 topic

Managing Ethical Dilemmas

In the day-to-day operations of a business, all leaders are faced with ethical issues. Ethical issues range from determining which employees deserve promotions to more complex issues, such as serving a client with a potentially unethical request. Regardless of their complexity, all ethical issues that arise in the workplace should be carefully examined, and handled with care, as the determinations of these ethical issues can lead to the growth or demise of a company. Critical Thinking and Emotionr

Primary topic: Small Business Marketing

Small Business Marketing

1,596 views2.7/5 (3)

By J. Mariah BrownRecently published1 topic

Social Networking for Business

Social networks have become increasingly popular in the past few years. From car collectors to book lovers, there seems to be a network out there for everyone. That said, social networks present a prime opportunity for businesses of all sizes to reach targeted audiences, while saving money and increasing their bottom line through increased publicity.

Primary topic: Small Business Marketing

Small Business Marketing

1,331 views2.2/5 (6)

By J. Mariah BrownRecently published1 topic

Venture captial: Making the right move at the right time

Venture capital is a type of equity funding, meaning that an investment is made in a company for the purpose of receiving shares in said company, along with other collateral (usually an insurance policy). Selling shares of one's company also means sharing ownership and ultimate control over the business. The more shares that are sold, the less control the original owner has over the company. This type of funding may be attractive for new companies with limited credit and operating history that may have difficulty raising capital in public markets or from debt funding, such as bank loans.

Primary topic: Small Business Marketing

Small Business Marketing

1,280 views2/5 (7)

By J. Mariah BrownRecently published1 topic

Strategies for Effective Intercultural Communication

In today’s society, diversity in the workplace is a fact of life. The probability of organization members coming from diverse cultural backgrounds, as well as customers and clients coming from diverse cultural backgrounds is very high. That said, the way in which organizations communicate, both internally and exte ally, must reflect this changing demographic, because communication is greatly affected by culture.

Primary topic: Small Business Marketing

Small Business Marketing

10,998 views

By J. Mariah BrownRecently published1 topic

Annual Business Evaluations

The end of the fiscal year is a primary time for organizational evaluation. Whether you have a start-up operation and have been in business less than a year, or are a veteran; annual evaluations are not only beneficial to all organizations, they are a necessity.

Primary topic: Small Business Marketing

Small Business Marketing

1,401 views1.5/5 (6)

By J. Mariah BrownRecently published1 topic

Small Business Administration Certification Programs

There are two great assistance programs available to small business owners through the U.S. Small Business Administration (SBA) that could help give your business the boost it needs during tough economic times. The assistance programs, the small disadvantaged business (SDB) certification program and the 8 (a) business development program, can be an asset to any type of business, regardless of length of operation.

Primary topic: Small Business Marketing

Small Business Marketing

1,916 views2/5 (2)

By J. Mariah BrownRecently published1 topic

Composing a Funding Request

Composing an effective funding request is a critical aspect of the process of obtaining funding for your business. Regardless of the level of perceived success you have of your business, top-level clients you have or wish to cater to, or how many innovative products or services your business will offer, potential business partners, lending institutions or other financial providers will not be aware of these factors unless you effectively convey this information in your proposal.

Primary topic: Small Business Marketing

Small Business Marketing

1,379 views1.3/5 (4)

By J. Mariah BrownRecently published1 topic

Understanding Intercultural Communication in the Workplace

As people, our culture greatly impacts who we are and how we communicate, even on the job. Culture encompasses nationality and ethnicity, and can also be influenced by one's occupation, sexual orientation and religion. That said, people take their culture with them wherever they go, including the workplace. Organizational members of all levels consistently come in contact with a diverse group of people, internally, as well as exte ally.

Primary topic: Small Business Marketing

Small Business Marketing

3,288 views

By J. Mariah BrownRecently published1 topic

Servant Leadership: Leading the Way Through Servitude

Servant leadership is having the desire to not only lead, but to do so in an ethical manner. I am aware that this could mean a variety of things for many people, but to me, it means making decisions that will benefit those within the organization as well as the organization as a whole, and putting the wellbeing of the organization and its members before self.

Primary topic: Small Business Marketing

Small Business Marketing

3,278 views

By J. Mariah BrownRecently published1 topic

5 Ways to Boost Your Productivity

Productivity levels are a common topic of discuss for business of all types and sizes, because productivity impacts a plethora of other aspects of business, including the bottom line—profitability. Increasing personal productivity levels can help secure your job position, get you promoted to the next level or help your business flourish if you are an entrepreneur; but sometimes that is easier said than done. Check out the following steps for easy ways to increase your productivity.

Primary topic: Small Business Marketing

Small Business Marketing

1,394 views

By J. Mariah BrownRecently published1 topic

Get Funding for Your Business

The common thread between all successful businesses is availability of adequate funding. Regardless of how innovative a product or service is, without the necessary funding, your dreams of business ownership will never come to fruition. The tricky part can be finding the funding you need to start your business or expand on an existing business. There are a wide variety of approaches to business funding, but all have certain advantages and disadvantages attached that must be considered.

Primary topic: Small Business Marketing

Small Business Marketing

1,319 views

By J. Mariah BrownRecently published1 topic

What Is a Merchant Cash Advance?

Obtaining business funding has become increasingly difficult throughout the years. As the economic climate worsens across the U.S., and on a global scale, lenders are less likely to freely distribute funding, and investors are not as willing to take a chance on seemingly risky business ventures. So how do you obtain business funding in such a climate? Personal financing is risky, and not an option for the majority. A fairly new option that has become increasingly popular within the past few years is the merchant cash advance.

Primary topic: Small Business Marketing

Small Business Marketing

1,319 views

By J. Mariah BrownRecently published1 topic

Starting a Business? Which Structure Is Right for You?

Selecting the appropriate structure for your business is one of the most important decisions that you will make, and will have long-term future implications for your company. When considering which structure is right for your particular business, you must not only consider your current business dealings, but also your potential and/or expected growth as well.

Primary topic: Small Business Marketing

Small Business Marketing

1,298 views

By J. Mariah BrownRecently published1 topic

Small Business Tips for Long-Term Success

The failure rate for small businesses is incredibly high. Many small businesses rely on "good products," "good ideas" or "good services," rather than on proper preparation, business structure, funding and marketing strategy. While having a sound product and/or service is also a must, a business with a great product or service that is not supported by strong, fundamental business concepts will not be successful in the long run. Plan for the worst.r

Primary topic: Small Business Marketing

Small Business Marketing

1,223 views

By J. Mariah BrownRecently published1 topic

What Investors Really Want to Know

Whether you have been in business for ten years or ten days, approaching potential investors is all about selling yourself. You may have the best product on the market, or a revolutionary service or idea, but if you do not effectively explain what investors really want to know, your chances of obtaining funding for your start-up business or expansion project are slim to none.

Primary topic: Small Business Marketing

Small Business Marketing

1,175 views

By J. Mariah BrownRecently published1 topic

Obtaining a Business License

Now that you've decided what type of business you would like to go in, it's time to make it official. All businesses need at least one local, state or federal license to legally operate in the United States, so the next step is to obtain a business license for the state in which you would like to do business, which is actually a fairly quick and easy process.

Primary topic: Small Business Marketing

Small Business Marketing

1,112 views

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