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Articles by James Roche

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By James RocheNov 12, 20071 topic

How To Make Money With An Information Marketing System

If you are like most people, you hate selling. Itâs unnatural and uncomfortable pitching yourself or your product. But, not to worry â thereâs a solution! You can âsell without sellingâ when you have an information marketing system. Iâm going to show you over twelve ways how you can use the information in your head to do the selling for you over and over again.nnnThe Secret behind a Successful Information Marketing SystemnnYour information marketing system begins

Primary topic: Marketing Strategy

Marketing Strategy

1,148 views

By James RocheOct 16, 20071 topic

How To Write A Killer Special Report

Itâs shocking how many leads and clients you can get with a special report. A simple 10 to 20 page document powers more punch for your marketing strategy than any other tool. Every day you can have people pounding at your door hungry to hire you when you use a special report (also called a white paper).nnAnd writing a special report doesnât have to be complicated. Even if you hate writing this is easy to doâ¦well, as long as you use my proven 7 point outline to guide you

Primary topic: Marketing Strategy

Marketing Strategy

1,094 views

By James RocheJul 24, 20081 topic

How To Build Your List Of Leads And Clients

Your list of leads and clients is your retirement. Itâs your goldmine that will feed you and your family for decades to come. Your first priority in marketing is building your list. Your second priority is building a relationship with your list over time by providing excellent value again and again.nnHere are 3 fast and easy ways to list buildingâ¦nnn1. Get a List Management Tool to Hold All the Names You CollectnnNo â your Outlook doesnât count! You need a powerhouse

Primary topic: Marketing Strategy

Marketing Strategy

1,060 views

By James RocheNov 12, 20071 topic

The Ultimate Problem Solving Technique

Thereâs nothing more frustrating than trying to move forward on a project and getting stuck. Itâs frustrating because you may spend days, even weeks, spinning in your head with no solution in sight. Maybe you have to write an article, deal with a high-maintenance vendor or produce an info product, if you feel stuck, donât worry. There is a proven five step problem solving technique that can get you unstuck and give you fast clarity on the issue youâre facing. nnFindin

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

1,013 views

By James RocheOct 1, 20071 topic

The E-book Internet Marketing Strategy That Works

Like many people, youâve heard you can build an income online with an e-book, but when you tried to write and sell yours, it took too long and didnât generate the sort of income you wanted. nnThe reason people donât do well trying to sell their e-book is, they donât know how to integrate it into an overall plan â an e-book internet marketing strategy. They spend lots of time writing and producing the e-book, but then donât leverage it properly.nnnHow to Turn a $37

Primary topic: Business Networking

Business Networking

984 views

By James RocheJun 16, 20081 topic

How To Make Money With The Power Of Your Voice

Fact: You will sell more when people know, like and trust you.nnFact: People trust you when they feel connected to you.nnFact: Your voice can reach out and connect with people more powerfully than your written words. nnThe power of sound canât be underestimatedâ¦especially in your marketing. Your voice tells a lot about who you are. When people hear your voice, they connect with you at a much deeper level than if they just read your words. Thatâs why integrating audio in

Primary topic: Marketing Strategy

Marketing Strategy

978 views

By James RocheSep 28, 20071 topic

Business Networking Made Easy - For People Who Hate Networking

Lots of people think business networking is difficult. And it is, if you donât have a simple, effective approach that takes the hard-sell out of the process.nnSince so many people know how to do business networking the hard way, I am going to show you how to do your business networking the easy way.nnThere are two approaches to use.nn1. Use the principle of giving value to people above the idea of trying to sell to people. nn2. Use your marketing funnel. This is a system of

Primary topic: Business Networking

Business Networking

933 views

By James RocheAug 24, 20071 topic

5 Steps To Overcoming Writers Block

There is a cure for writers blockâ¦and itâs probably not what you think. In fact, if you follow these five simple steps you can permanently end writers block forever. This five step technique is as old as paper and pen. (You can also use this technique to get un-stuck in any area of your life.)nnWhen Iâm working with my clients, thereâs no time to get stuck writing and creating their e-books and workbooks. Maybe you can relate â youâre inbox is full, people are wai

Primary topic: Writing Tools

931 views

By James RocheOct 29, 20071 topic

How Much Information To Give-a-way In Your Information Products

Iâm often asked how much info you should give away in a free Special Report and other information products. The fear is that if you give-a-way too much people wonât buy more from you. In this article, I give you a simple way that shows you exactly what to give-a-way and what to hold back on so you still give great value AND attract people to buy more from youâ¦nnIn general, I believe you should give-a-way a lotâ¦enough for your prospect to say, âMy gosh! If the FREE i

Primary topic: Business Networking

Business Networking

930 views

By James RocheOct 16, 20071 topic

How ToTell A Story That Sell Your Product And Service

Storytelling is the most underutilized tool in marketing. Yet storytelling not only makes it easy for people to get to know, like and trust youâ¦it also increases sales!nnThink back to a speaker you heard at a seminar. What do you remember about the talk? The theory? The principles? I doubt it. The bullet points? Maybe. But Iâm willing to go out on a limb and say you DID remember the stories the speakers told. nnâ¦Thatâs because good storytelling creates images in our m

Primary topic: Business Networking

Business Networking

892 views

By James RocheJul 17, 20081 topic

Exact Ingredients for a Mini Info Product of Your Own

I see too many well intending entrepreneurs fail to make the money they deserve because they try to hit a homerun with a big info product their first time up to bat. There’s a secret to creating info products that are successful…start small! I’m about to show you the exact ingredients to whip up your own “mini” info product. nnMini info products force you to use the one, most important, ingredient in any successful online venture…give peopl

Primary topic: Marketing Strategy

Marketing Strategy

877 views

By James RocheSep 28, 20071 topic

How To Double Your Business In 90 Days With This Simple Information Marketing System

When you have a look at the different ends of the selling-buying process, you find many of your prospective customers donât like to be sold too, and many marketers like yourself often donât like to sell. Yet every business person knows they have to get clients somehow. Information marketing provides an easy way for you to get more clients without those irritating, slick, sales techniques.nnOften people think it is a matter of gritting their teeth and getting on with the d

Primary topic: Business Networking

Business Networking

866 views

By James RocheAug 24, 20071 topic

How to Create an Irresistible Offer

Your irresistible offer is what you dangle in front of your target market that gets them salivating. Every product or service you have needs to be positioned as something irresistible that your audience needs right now. Your goal is to get them jumping up and saying, âI HAVE to have that!â nnYour product and service are the vehicles to deliver the solution to the target markets problems. But your offer is more than just your product or service. An irresistible offer trigg

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

852 views

By James RocheSep 13, 20071 topic

Are You Making These Two Massive Marketing Mistakes?

At first, understanding marketing can seem as confusing and confounding as trying to understand the opposite sex. What you think will work produces no response. What you like may not be what your target market actually wants. ThereÂ¡Â¦s a marketing style that elite, wealthy entrepreneurs useÂ¡Kbut the sad truth is, most other entrepreneurs arenÂ¡Â¦t in on the secret (and they suffer financially because of it). But IÂ¡Â¦m going to let you in on the secret and show you how to a

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

802 views

By James RocheNov 11, 20071 topic

How To Build Your List Of Leads And Clients

Your list of leads and clients is your retirement. Itâs your goldmine that will feed you and your family for decades to come. Your first priority in marketing is building your list. Your second priority is building a relationship with your list over time by providing excellent value again and again.nnHere are 3 fast and easy ways to list buildingâ¦nn1. Get a List Management Tool to Hold All the Names You CollectnNo â your Outlook doesnât count! You need a powerhouse pr

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

797 views

By James RocheNov 11, 20071 topic

How To Find Your Brand In 30 Seconds Or Less

Branding is one of those marketing tools that people spend too much unnecessary time splitting hairs over. In most cases you can find your brand in 30 seconds or less by answering one simple question.nnI know this will upset some people so let me make it clear that Iâm talking to small business owners and entrepreneursâ¦not large corporations. Branding is one of those marketing tools thatâs waived in front of new entrepreneurs as THE most important thing they need right

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

793 views

By James RocheJul 31, 20081 topic

Your Business Card Can Make You Rich

Your business card can bring you more leads, more clients and more richesâ¦but only IF you know how to leverage its full potential. The humble business card has got to be the most underutilized marketing tool of allâ¦yet it has the power to churn out riches into your bank account like a turbo-charged, cash-flow machine.nnWhen Iâm at a networking event Iâm amazed that only 5% of the business cards I see are truly effective. The rest miss the markâ¦badly. First off, I in

Primary topic: Marketing Strategy

Marketing Strategy

758 views

By James RocheAug 4, 20081 topic

A Whole New Marketing Mindset

Marketing is not bad. In fact, itâs one of the most beautiful things in the world. Sound surprising? By the end of this article you will see how powerful and elegant the tool of marketing can be in your life and business. nnSome beginning entrepreneurs have a strong negative reaction against marketing. nSometimes itâs because of past negative experiences, being sold something they didnât need. Sometimes itâs a fear of the unknown. But if you want to make a difference

Primary topic: Marketing Strategy

Marketing Strategy

744 views

By James RocheJun 25, 20081 topic

Shhh! The REAL "Secret" to Writing Amazing Copy

What I’m about to share with you is a secret so juicy that most copywriters don’t dare let it out to the public because it could put them out of business. It took me about four years to refine this technique and now I’m ready to spill the beans to you. This one hidden technique alone can forever change how you write emails, sales copy, direct mail…in fact anything you need to write so you get more leads and convert those leads to sales.nnI figured it o

Primary topic: Marketing Strategy

Marketing Strategy

709 views

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