James Roche
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Articles by this expert
SelfGrowth articles and saved writing connected to this expert. Showing 12 of 19.
Article
A Whole New Marketing Mindset
Marketing is not bad. In fact, itâs one of the most beautiful things in the world. Sound surprising? By the end of this article you will see how powerful and elegant the tool of marketing can be in your life and business. nnSome beginning entrepreneurs have a strong negative reaction against marketing. nSometimes itâs because of past negative experiences, being sold something they didnât need. Sometimes itâs a fear of the unknown. But if you want to make a difference
August 4, 2008
Article
Your Business Card Can Make You Rich
Your business card can bring you more leads, more clients and more richesâ¦but only IF you know how to leverage its full potential. The humble business card has got to be the most underutilized marketing tool of allâ¦yet it has the power to churn out riches into your bank account like a turbo-charged, cash-flow machine.nnWhen Iâm at a networking event Iâm amazed that only 5% of the business cards I see are truly effective. The rest miss the markâ¦badly. First off, I in
July 31, 2008
Article
How To Build Your List Of Leads And Clients
Your list of leads and clients is your retirement. Itâs your goldmine that will feed you and your family for decades to come. Your first priority in marketing is building your list. Your second priority is building a relationship with your list over time by providing excellent value again and again.nnHere are 3 fast and easy ways to list buildingâ¦nnn1. Get a List Management Tool to Hold All the Names You CollectnnNo â your Outlook doesnât count! You need a powerhouse
July 24, 2008
Article
Exact Ingredients for a Mini Info Product of Your Own
I see too many well intending entrepreneurs fail to make the money they deserve because they try to hit a homerun with a big info product their first time up to bat. There’s a secret to creating info products that are successful…start small! I’m about to show you the exact ingredients to whip up your own “mini” info product. nnMini info products force you to use the one, most important, ingredient in any successful online venture…give peopl
July 17, 2008
Article
Shhh! The REAL "Secret" to Writing Amazing Copy
What I’m about to share with you is a secret so juicy that most copywriters don’t dare let it out to the public because it could put them out of business. It took me about four years to refine this technique and now I’m ready to spill the beans to you. This one hidden technique alone can forever change how you write emails, sales copy, direct mail…in fact anything you need to write so you get more leads and convert those leads to sales.nnI figured it o
June 25, 2008
Article
How To Make Money With The Power Of Your Voice
Fact: You will sell more when people know, like and trust you.nnFact: People trust you when they feel connected to you.nnFact: Your voice can reach out and connect with people more powerfully than your written words. nnThe power of sound canât be underestimatedâ¦especially in your marketing. Your voice tells a lot about who you are. When people hear your voice, they connect with you at a much deeper level than if they just read your words. Thatâs why integrating audio in
June 16, 2008
Article
The Ultimate Problem Solving Technique
Thereâs nothing more frustrating than trying to move forward on a project and getting stuck. Itâs frustrating because you may spend days, even weeks, spinning in your head with no solution in sight. Maybe you have to write an article, deal with a high-maintenance vendor or produce an info product, if you feel stuck, donât worry. There is a proven five step problem solving technique that can get you unstuck and give you fast clarity on the issue youâre facing. nnFindin
November 12, 2007
Article
How To Make Money With An Information Marketing System
If you are like most people, you hate selling. Itâs unnatural and uncomfortable pitching yourself or your product. But, not to worry â thereâs a solution! You can âsell without sellingâ when you have an information marketing system. Iâm going to show you over twelve ways how you can use the information in your head to do the selling for you over and over again.nnnThe Secret behind a Successful Information Marketing SystemnnYour information marketing system begins
November 12, 2007
Article
How To Find Your Brand In 30 Seconds Or Less
Branding is one of those marketing tools that people spend too much unnecessary time splitting hairs over. In most cases you can find your brand in 30 seconds or less by answering one simple question.nnI know this will upset some people so let me make it clear that Iâm talking to small business owners and entrepreneursâ¦not large corporations. Branding is one of those marketing tools thatâs waived in front of new entrepreneurs as THE most important thing they need right
November 11, 2007
Article
How To Build Your List Of Leads And Clients
Your list of leads and clients is your retirement. Itâs your goldmine that will feed you and your family for decades to come. Your first priority in marketing is building your list. Your second priority is building a relationship with your list over time by providing excellent value again and again.nnHere are 3 fast and easy ways to list buildingâ¦nn1. Get a List Management Tool to Hold All the Names You CollectnNo â your Outlook doesnât count! You need a powerhouse pr
November 11, 2007
Article
How Much Information To Give-a-way In Your Information Products
Iâm often asked how much info you should give away in a free Special Report and other information products. The fear is that if you give-a-way too much people wonât buy more from you. In this article, I give you a simple way that shows you exactly what to give-a-way and what to hold back on so you still give great value AND attract people to buy more from youâ¦nnIn general, I believe you should give-a-way a lotâ¦enough for your prospect to say, âMy gosh! If the FREE i
October 29, 2007
Article
How To Write A Killer Special Report
Itâs shocking how many leads and clients you can get with a special report. A simple 10 to 20 page document powers more punch for your marketing strategy than any other tool. Every day you can have people pounding at your door hungry to hire you when you use a special report (also called a white paper).nnAnd writing a special report doesnât have to be complicated. Even if you hate writing this is easy to doâ¦well, as long as you use my proven 7 point outline to guide you
October 16, 2007