Finding Guidance
Regardless of their personal belief systems (spiritual focus, formalized religion, or a combination thereof), people tend to like the comfort of feeling connected to those beings that support us from the other side, whether we believe "the other side" to be an alte ate universe, a heavenly realm, etc. One reason people find this so comforting is that they like knowing that something greater than themselves is available for them from which they can seek or receive guidance and clarity.