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Articles by Ken Sundheim

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By Ken SundheimRecently published1 topic

Sales Terminology 101

Upon beginning a search for a new sales professional or business development employee, there are sales related terms that you should be familiar with. Listed below, are 11 different terms that should help you in your resume search. Business Development - business development is just another word for "sales." However, when sales candidates have the term "Business Development" on their resume, potential employers may perceive them to be a "Hunter" rather than a "Farmer."

Primary topic: Career Development

Career Development

4,720 views5/5 (1)

By Ken SundheimRecently published1 topic

The Relationship Between the Sales and Marketing Divisions of a Company

The Symbiotic Relationship Between Sales and Marketing Sales and marketing need each other; they are married. Though, in this case, a divorce wouldn't mean a 50/50 split, it would probably mean a business. However, I have always found it ironic that marketing and sales are two totally separate divisions; this is most prominent in some mid-size and larger companies. One would have to ask themselves, why? This is an important question which often needs answering.

Primary topic: Career Development

Career Development

2,760 views5/5 (1)

By Ken SundheimRecently published1 topic

Should You Include a Headshot With Your Resume?

If you spend any time at all reading opinions on job search and hiring, you'll often see "never send a picture along with your resume" treated as a hard and fast rule. Among the many resumes my firm receives, occasionally some are paired with pictures. We've seen everything from self-portrait-style bar shots (on younger marketing resumes) to actors' head shots (especially for applicants in NYC and L.A.), to traditional, professional corporate portraits.

Primary topic: Career Development

Career Development

4,656 views3/5 (2)

By Ken SundheimRecently published1 topic

A Career in Sales - What to Expect

Since it is my job to recruit sales professionals on a daily basis, I have a very firm grasp as to what a sales career consists of including: The daily tasks of a business development professional, what it takes to be successful in sales, the misconceptions that young people have about sales, the industries you want to get into, which industries you want to avoid, base compensation for entry level candidates, expected earnings or OTE after sales commissions, future earnings if you succeed in business development, how to properly interview for a career in sales and much more.

Primary topic: Career Development

Career Development

4,467 views3/5 (2)

By Ken SundheimRecently published1 topic

Choosing Your College Major

Choosing Your College Major: After graduating high school, choosing a college major can be a splash of reality and your first formal introduction into the “real world.” Many colleges have a plethora of majors in which to choose from and some will seem interesting while others will turn you off. It’s just part of human nature. There are a few factors to keep in mind when choosing your major and these should help take the weight off a little bit. I have included some advice you ought to read before beginning college and choosing a major.

Primary topic: Career Development

Career Development

2,348 views5/5 (1)

By Ken SundheimRecently published1 topic

Create a Positive Atmosphere in Your Office

All business owners have what seems to be a grandiose vision of an office full of having happy, loyal and productive employees. They think of it as Santa's Workshop - magical and could only be done in the movies. Chasing this dream, these small and mid-size executives waste tons of money on consultants who have no real track record because they are desperate for more production from each worker.

Primary topic: Career Development

Career Development

2,996 views2.8/5 (4)

By Ken SundheimRecently published1 topic

The Advantage Women Have in the Sales Industry

Some Big Advantages Female Sales Professionals Possess

Primary topic: Career Development

Career Development

3,704 views3/5 (2)

By Ken SundheimRecently published1 topic

Excelling in Sales by Thinking as An Entrepreneur

There is little difference between a sales professional and a small business entrepreneur. For the most part, the two share similar goals, strengths and personality traits. They also must implement the same types of business plans to increase sales and allow their business to flourish. I have come to learn that networking will only raise your sales numbers so much and will only get an entrepreneur's business so many incoming inquiries.

Primary topic: Career Development

Career Development

3,100 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Learning from TV: Eric Cartman the Entrepreneur

Fat, foul-mouthed, racist – call him what you want, but Eric Cartman is, without doubt, an entrepreneur. What traits make the young Colorado inhabitant both so lovable and so entrepreneurial? Here is where Cartman excels where most entrepreneurs fall short: Cartman is no stranger to hitting the phones and making the sale.r

Primary topic: Career Development

Career Development

1,768 views3.7/5 (3)

By Ken SundheimRecently published1 topic

The First Step of Being A Successful Sales Manager

The problem starts day one and the situation is nearly always the same. A new sales manager, fresh from the sales pit, takes over a business development team and, instinctively they begin to coach and mentor the sales representatives in the same way that their old sales manager taught them - to become better sales people. The aforementioned "status quo" management and teaching method sometimes leads to higher numbers. Regardless, sometimes the numbers unexpectedly fall.

Primary topic: Career Development

Career Development

2,769 views3/5 (2)

By Ken SundheimRecently published1 topic

4 Tips to Look Younger on Your Resume

Because of the illegal yet persistent practice of age discrimination in hiring, many seasoned job seekers want to appear younger on their resumes.The impulse is understandable, but many prospective employees go about resume editing in ways that are ineffective and make their resumes look as if they are attempting to hide something from prospective employers. As a job seeker, if you do wish to look younger on your resume, here are some ways how:

Primary topic: Career Development

Career Development

2,647 views3/5 (2)

By Ken SundheimRecently published1 topic

3 Differences Between a Sales and Marketing Job Description

The Difference Between a Job in Sales and Marketing While many think that sales and marketing careers are the same, they often prove to be quite different and, subsequently carry very different tasks / required knowledge of the employee. As of late, many small businesses have added to the confusion as to the difference between sales and marketing jobs by titling and / or marketing their open jobs as "Sales and Marketing" when it is only one of the two. How to Differentiate the 2:?

Primary topic: Career Development

Career Development

1,635 views3.7/5 (3)

By Ken SundheimRecently published1 topic

Everything a College Grad Needs to Know About Recruiters

Prior to using a recruiter, recent college graduates should know about the industry and make a wise decision as to which route to go. College Grads – Complete Recruiters Handbook

Primary topic: Career Development

Career Development

1,467 views5/5 (1)

By Ken SundheimRecently published1 topic

Why Businesses Fail

To be able to start a business from thin air is quite a hard thing to do. Some can, some cannot. There are a lot variables when it comes to a business succeeding or failing. Below, you will find a list containing the reasons as to why some small businesses fail and what you, the business owner can do to prevent the situations from becoming a problem in the first place. No Leadership, Employees Get Lazy and Sometimes Insubordinate

Primary topic: Career Development

Career Development

1,415 views5/5 (1)

By Ken SundheimRecently published1 topic

3 Intelligent Questions to Ask on a Sales or Marketing Interview

One of the worst things that an interviewer can do is to take the time to prepare for the questions that they feel they are going to be asked, take even more time to do industry and company research only to ace the Q and A part of the interview then not have any questions to ask back.

Primary topic: Career Development

Career Development

2,393 views3/5 (2)

By Ken SundheimRecently published1 topic

3 Ways to Tell if You're Interviewing with a Good Company

It’s simple – if you work for a good company, you’re going to be worth more on the market than those who gain employment with “so-so” firms. This is not to mention that you will learn a tremendous more working under intelligent, engaging and dedicated individuals. Though, if you’re a younger job seeker, your perception is inevitably going to be skewed when it comes to deciphering a good company from that of an average firm. This is mainly because every company out there tells the interviewee how great they are even when the sky is not the limit.

Primary topic: Career Development

Career Development

1,701 views3/5 (4)

By Ken SundheimRecently published1 topic

Tailoring Your Resume For Marketing and PR Jobs, Part 1

Social media, marketing, and PR jobs at good companies that promise solid upward growth potential are few and far between. In order to position yourself as strongly as possible, your best bet it to tailor your resume so that the hiring managers find you, not exclusively the other way around. Most resume tips are, by nature, subjective. One hiring manager may see something on your resume and want to call you right away, while unbeknownst to you, that very thing may be what turned off the last person who reviewed your CV.

Primary topic: Career Development

Career Development

2,365 views3/5 (2)

By Ken SundheimRecently published1 topic

The "No-Follow" Tag, The #1 Way to Ruin Your Social Media Initiative

When surfing around the web, just like anybody else, I come across hundreds of blogs that peak my interest (sales, marketing, HR and entrepreneurship are what I surf around for). Upon visiting most of these social media forums, I notice that their platform is not friendly to the blogger. This form of social media "mean spirit" comes in the ugly form of "no-follow" tags. As soon as I see a "no-follow" tag, I cease to visit the site again. With the number of blogs out there, there is no reason to show a blog or social media platform that could seemingly care less about you.

Primary topic: Career Development

Career Development

1,302 views5/5 (1)

By Ken SundheimRecently published1 topic

The Sales Side of Online Marketing / SEO

The Sales Aspect of SEO

Primary topic: Career Development

Career Development

1,279 views5/5 (1)

By Ken SundheimRecently published1 topic

When and When Not Your Business Should Hire a Recruiter

As recruiters, we get a lot of calls from companies who are unsure whether or not they need to use a recruiting service. Here are some guidelines to help you determine when you should look into using a recruiting service and when it just isn't worth your time and money. Here are some points you should consider before contacting a recruiting firm:

Primary topic: Career Development

Career Development

1,278 views5/5 (1)

By Ken SundheimRecently published1 topic

Confessions of a 30-Year-Old-CEO

It was not easy starting a company and achieving what I did at a young age and it doesn't get much easier being a 30-year-old CEO. Running a business and making headway, thus gaining a positive reputation in your vertical, takes a dedication that only few have. Small business never stops and the young CEO must keep up. However, as hard as it may seem at times, I don't think that working for someone else would suit either me or anyone else with the right mindset to become a young CEO and business owner.

Primary topic: Career Development

Career Development

2,365 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Bad Interview? How To Turn Around the Meeting Into A Positive

Even if you had an awkward, seemingly unconstructive interview with a person / company, that does not mean that you cannot turn the situation around in your favor. This can be swiftly accomplished via incorporating some simplistic after interview tricks that others are not doing nor do they even think to do. By being able to grasp and successfully utilize the three below tactics, you should never leave an interview feeling that you are beaten again.

Primary topic: Career Development

Career Development

2,139 views3/5 (2)

By Ken SundheimRecently published1 topic

Contingency Recruiters and the Job Seeker: Some Caveats

There are a few different fee structures that recruitment agencies utilize upon staffing job seekers in the United States. For instance, many recruiting firms will work on what is called a contingency recruiting fee. This means that the recruitment firm is paid upon placing the job candidate. This is as opposed to a retained fee, which signifies that the staffing agency was paid up front and that the hiring client is typically only working with them. In the case of a retained search, the staffing agency usually has what is called “exclusivity.”

Primary topic: Career Development

Career Development

2,041 views3/5 (2)

By Ken SundheimRecently published1 topic

Entrepreneurship Majors Who Have To Take A Corporate Job After Graduation

Most young entrepreneurs can't wait until graduation. They finally can be free to roam the business world in search of the company that they're going to make millions off of without the mundane tests and ever-increasingly mundane professors. For aspiring entrepreneurs who are not yet convinced they've found the right business for them, and who need a paycheck to cover loans: do the entrepreneurial thing and think outside of the box.

Primary topic: Career Development

Career Development

1,393 views2.8/5 (5)

By Ken SundheimRecently published1 topic

Sales Is Taught At Age 10 Not Age 40

Sales Skills Are Taught At an Early Age Not Later in Life

Primary topic: Career Development

Career Development

2,025 views3/5 (2)

By Ken SundheimRecently published1 topic

John D. Rockefeller Teaches The Young Entrepreneur

Owning a business is an uphill battle. The learning curve is steep and the competition is firmly entrenched. Only the strong stand a chance to survive to see their first stress-free, week-long vacation. When a potential client phones in they have their client recommendations, the sales pitch that they've been around for 30 years (entirely mutually exclusive from competent), but it contains more expertise than you.

Primary topic: Career Development

Career Development

1,471 views2.6/5 (5)

By Ken SundheimRecently published1 topic

Is Being Your Own Boss Worth Every Bit? Find Out.

Prior to going into a game, a football squad will break their preparation into two main parts: pads (including walk-throughs, drills, etc.) and studying film. In terms of preparing you for entrepreneurship, professors, mentors, and your internship bosses can only provide the latter. Only the aspiring small business owner can suit up and continue playing where the film leaves off.

Primary topic: Career Development

Career Development

1,335 views2.8/5 (5)

By Ken SundheimRecently published1 topic

The Secret to Managing New Employees

Upon hiring new employees, as a sales manager, marketing manager or business owner, it is imperative that you pick the right people. However, once you proceed with the right person(s), you must lay down a training program that will be conducive to the individual's success. Here are some tips that will help make your new team member into a productive part of the group and, subsequently will be happy and make both the organization and themselves a good amount of money. Making the New Employee Feel Comfortable

Primary topic: Career Development

Career Development

1,433 views2.1/5 (7)

By Ken SundheimRecently published1 topic

Building a Better Business Rep with Sales Tactics

Bring Ideas To The Table, Solve Problems Sales is quite easy, though most don't make it out to be. At the end of the day, sales is about solving the customer's problems and doing so by offering unique perspectives as to how to skin the cat. More often than not, when a company calls a vendor, they don't know what they want nor what they can get. Many small business owners answer the phone expecting the client to know exactly what they want. Then, when the client doesn't know how to exactly respond, they are often angered as to the lack of knowledge the individual has.

Primary topic: Career Development

Career Development

1,315 views2.8/5 (5)

By Ken SundheimRecently published1 topic

Tips for the 1st Time Manager

When I was leaving college, just like many, I thought that managing people meant that you made it in your career. Instead, now I think that managing people is one more step towards another career goal. My job consists of dealing with managers and executives at companies both big and small, companies both domestically and internationally. I obviously have my own style, though like the management of some others as well. I have dealt with bad managers too. Though, after a while, in my business you can usually sniff them out and you avoid working with them.

Primary topic: Career Development

Career Development

1,394 views2/5 (8)

By Ken SundheimRecently published1 topic

7 Tips For Recent Grads When Working With Recruiters

After graduating college or right before getting their diploma many entry-level job seekers are exposed to recruiters for the first time. One of the main reasons for this is that many career centers are not too keen on headhunters primarily due to the fact that some recruitment professionals act in a manner that is perceived not to be in the best interest of the college graduate.

Primary topic: Career Development

Career Development

1,865 views3/5 (2)

By Ken SundheimRecently published1 topic

What Is B2B And Why Choose This Business Model For Your Startup? B2B Vs B2C

Choosing the right business to start is something that nobody can tell you except yourself. Seeking the advice of others is simply confusing and is a waste of time. Ask ten business owners what they think as to which business to start and you'll probably end up with fifteen different ideas because answering the Golden Question of Entrepreneurship often proves difficult to even the most seasoned business professional. The ten answers that I can guarantee you're not going to get are of the businesses that those entrepreneurs are currently in.

Primary topic: Career Development

Career Development

1,997 views2.3/5 (3)

By Ken SundheimRecently published1 topic

8 Common Misconceptions Regarding Social Media

About 10 minutes prior to writing this, I was combing through articles to see if there was a definition of social media which I really liked. There was nothing. I came across an abundance of articles which were vague and which the author had seemingly no idea what social media is. Social media is a way to bring to people together via the web and spark an interest in the online community, thus enabling these users to converse about said topic (or topics) together on your social media platform. Common Misconceptions:

Primary topic: Career Development

Career Development

1,828 views3/5 (2)

By Ken SundheimRecently published1 topic

Beginning Steps To Starting a Business

1. Keep it service-based and simplistic. I was recently told by someone that their new invention was going to be global; it was going to be the next big thing. Then, I asked him about production, warehousing, distribution and patent because if it got as big as he was boasting, someone would have ripped it off half-way through.

Primary topic: Career Development

Career Development

1,313 views3.3/5 (3)

By Ken SundheimRecently published1 topic

To Get The Promotion - Better Understanding Your Sales Manager

Upon being hired, many sales professionals simply go into the company, do their work, make quota, but don't gain any ground regarding getting to the next level. Then, they spend hours, days, weeks and years wondering as to why this is while they could spend the time bettering themselves. The reason for this is that meeting quota and staying at a company is not a great feat and does not deserve accolade after accolade. Sales managers know this and they will, and this is not out of spite or personal dislike, create a glass ceiling and will promote others instead.

Primary topic: Career Development

Career Development

1,806 views3/5 (2)

By Ken SundheimRecently published1 topic

Common Sense Ideas to Build Your Professional Reputation

There are certain business rules in existence that young, up-and-coming business professionals and entrepreneurs should do their best to abide by. Paying attention to and following these rules will inevitably make your career and business run more smoothly and successfully. Taking A Genuine Interest In People One of the strongest assets a young business professional (or any business professional) can acquire is a good set of listening skills. People love to speak about themselves and, this becomes problematic to the business professional when they do just so.

Primary topic: Career Development

Career Development

1,423 views2.8/5 (4)

By Ken SundheimRecently published1 topic

2 Start-Up Myths The Young Entrepreneur Should Be Cognizant Of

The Lie: Working From Home Is The Best Way To Do It The Truth: Take it from someone who had to work out of his apartment for nearly 3 years because one if New York City rent is a tension headache, two New York City rents are a migraine. Though, the return on investment on having an office is tremendous. As a young entrepreneur, it gave me a second wind. Not only does a real office allow you to get out of the house, it makes things more "official." It allows the entrepreneur to create a company culture and finally separate their home from their business life.

Primary topic: Career Development

Career Development

1,705 views2.7/5 (3)

By Ken SundheimRecently published1 topic

Negotiating Salary: Don't Talk Yourself Out of the Job

Although I have a very keen eye for spotting a fair amount of negotiation tactics, I find negotiation, in most circumstances, to simply be a hindrance to the normal flow of business. For a moment, tally up the opportunity cost that you have seen wasted by others who want to negotiate arbitrary, meaningless things like the cost of pens at Staples. You would probably have a good chunk of change if you summed up all that wasted time and energy.

Primary topic: Career Development

Career Development

1,796 views3/5 (2)

By Ken SundheimRecently published1 topic

College Grads - How to Size Up Headhunters

Just as in any professional field, the recruitment industry has it's ups and downs. Some recruiters are fantastic at what they do while other, to put it bluntly, are not. Variations in the quality of companies and the people that work for them are standard, regardless of the industry. However, recruiters have the added responsibility of being able to affect someone else's career. Especially when dealing with recent college graduates who are just beginning their professional lives, recruiters have an enormous amount of influence and should tread carefully in the decision making process.

Primary topic: Career Development

Career Development

1,751 views3/5 (2)

By Ken SundheimRecently published1 topic

Learn from A Coffee Commercial

I am yet to tu 30 (I'm not too old), but when I was growing up, I vividly remember a few commercials for a well-known coffee company that essentially depicted people with messy morning hair and no smile suddenly transition into happy, ambitious, ready-for-work people after they drank a cup of joe. Within seconds they were happy.

Primary topic: Career Development

Career Development

1,233 views3.3/5 (3)

By Ken SundheimRecently published1 topic

Entrepreneurship: The Million Dollar Answer to the “Why Should We Go With You?” Question

The Million Dollar Answer to the “Why Should We Go With You?” Question If you own a business, than most likely, you’ve been asked this question an abundance of times. The answer is simple, “You cannot afford not to use my services,” or “You cannot afford not to buy my product.”

Primary topic: Career Development

Career Development

1,273 views2.6/5 (5)

By Ken SundheimRecently published1 topic

Manage Your Client to Increase Sales

People don't love sales professionals because people hate being ripped off. It is part of human nature. Nobody likes to make the wrong decision. This hurts the honest, hardworking sales professional, because many sales representatives don't think into the future. Instead, they think about their commission check this month. This train of thought and the resulting actions are the biggest barriers between the sales representative and true success.

Primary topic: Career Development

Career Development

1,191 views3.3/5 (3)

By Ken SundheimRecently published1 topic

Management Via Inspiration and Environment Change

Managing 5 intelligent people hands-on while making sure revenue keeps flowing and clients remain happy has given me no choice other than to implement good management skills to make the employees who are the future of my business happy and productive. However, I see poorly implemented management all the time. Seemingly, many managers get into their role and become complacent. Nothing great comes of it. Yes. They do their job. They are assigned some form of measurement for output from their team, they achieve that measurement and go home for the day.

Primary topic: Career Development

Career Development

1,794 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Find Those 4 Types of People to Fill the Gaps

Every growing business gets to the point where the entrepreneur must step aside as the entrepreneur must come to terms that they are not a superhero. Some control must be given to others. It becomes apparent that the entrepreneur needs 4 types of people to succeed. The entrepreneur may be good at sales, they may be good at forming a business or they may have some other skills that go above and beyond other human beings that have allowed them to start the business in the first place.

Primary topic: Career Development

Career Development

1,153 views3/5 (4)

By Ken SundheimRecently published1 topic

Starting Your Career: How to Successfully Network in Business

Networking Misconceptions: 1. That kid in school whose father does x has it made with contacts; his career is set. My first two years in college were spent at a private school in Southern Florida, I don't have to say the school's name, but you know their football team. I used to see kids like this. They would walk around with a sense of accomplishment and have the coolest cell-phones, blah, blah.

Primary topic: Career Development

Career Development

1,285 views3.5/5 (2)

By Ken SundheimRecently published1 topic

Tips For Acing Your Sales Presentation

Tips for Acing your Sales Presentation Part of our job as sales recruiters is to support our candidates through the interviewing process. We understand that looking into the possibility of changing careers can be very stressful. Being able to interview well and give convincing presentations are skills that can be practiced, developed and honed over time. While we do not have the ability to make or break our candidates' interviews, we can offer what we hope are some helpful tips and guidelines. Interviewing Confidencer

Primary topic: Career Development

Career Development

1,572 views3/5 (2)

By Ken SundheimRecently published1 topic

The Hurdles I Had To Overcome To Open My Business and the Ones You Should Expect

Gaining Discipline and a Strong Work Ethic at a Young Age Entrepreneurs mostly fall short because they don't have the work ethic needed to start a business from nothing. It took a while, but I had to train myself to work 17 hours a day. I've learned that it is the indirect work that an entrepreneur puts in that makes him or her successful. For instance, I continuously read new books that I feel may be pertinent to my job. I always take detailed notes so I don't forget the concepts.

Primary topic: Career Development

Career Development

1,075 views2.8/5 (5)

By Ken SundheimRecently published1 topic

5 Marketing Definitions For The Entry-level Marketing Job Seeker

After having multiple interns to help me with my marketing, I could say that most college graduates will go into the business world with a significant lack of understanding of the important facets that shape marketing today. Therefore, I have listed some marketing definitions every aspiring marketing professional should know prior to graduating college and entering the job market:

Primary topic: Career Development

Career Development

1,565 views3/5 (2)

By Ken SundheimRecently published1 topic

Know The Following Before You Approach a Recruiter

1. Despite how perfect you think you are for a position, don't oversell yourself in the subject line out of fear that a normal application will forever remain in a bottomless inbox never to pair you with the position.

Primary topic: Career Development

Career Development

1,556 views3/5 (2)

By Ken SundheimRecently published1 topic

4 Candidates That Employers Don’t Want to Hire

Employers seem to share many of the same broad preferences during the hiring process, regardless of job title and regardless of industry. The job seekers who display certain traits or behaviors like those below, despite having great backgrounds and skill sets, are almost guaranteed to lose the job. If you find yourself described below and also notice you’re losing opportunities, keeping an eye out for these bad interview habits should turn your luck right around upon going for the job that you want and deserve. Here they are:

Primary topic: Career Development

Career Development

1,539 views3/5 (2)

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