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Articles by Ken Sundheim

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By Ken SundheimRecently published1 topic

Job Seekers - Industries To Avoid For 2011

Despite the fact that the unemployment rate is exceedingly high and that you may need a job in the interim, if you have any choice at all (nowadays a luxury), there are certain industries to avoid becoming situated with as there is no more money to be made and they are proving to be a waste of time. These industries and, subsequently the majority of the firms in the verticals are a dying breed.

Primary topic: Career Development

Career Development

1,254 views3/5 (2)

By Ken SundheimRecently published1 topic

Sales Exercises That Will Expand Your Small Business Bank Account

- Write down the main conce s of your customersr When your clients go to sleep at night, what is on their mind? The thought sounds strange, but everybody has a motivation for buying a product or service. For instance, the small business owner who is in their early 50's may be highly conce ed with finances because his or her children are approaching college age. A minimum $35,000 annual tab will move someone. It will move someone quite quickly.r

Primary topic: Career Development

Career Development

1,254 views3/5 (2)

By Ken SundheimRecently published1 topic

A Branding and Advertising Mistake That Kills Small Business

Not every businessperson is great at advertising and marketing their company in a positive way that draws in their target crowd and subsequently grows their business. However, every great businessperson is superb at branding and advertising and knows that you could hire the best of the best to do it for you, but at the end of the day, you are the one who raised this baby.

Primary topic: Career Development

Career Development

1,253 views3/5 (2)

By Ken SundheimRecently published1 topic

3 Things That I Never Thought I Would Have to Do to Get My Business Off the Ground

I feel that the biggest difference between successful entrepreneurs and the ones who blog about their business all day (me being the latter) is not intelligence nor dedication: it's the willingness to put yourself out there via focusing on achieving a goal and doing everything possible to achieve it.

Primary topic: Career Development

Career Development

1,365 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Education Requirements For A Sales Career

Few reputable firms in any industry accept anything less than a four-year degree from an accredited university. It is rare to find a business-to-business (B2B) sales position with a GPA below 3.1. For some business-to-consumer (B2C) sales jobs, an accredited degree is not required. Still, sometimes industry regulations, such as those in insurance, real estate and finance, require standardized tests such as the Series 63. B2B sales is substantially different than selling directly to the consumer.

Primary topic: Career Development

Career Development

1,245 views3/5 (2)

By Ken SundheimRecently published1 topic

When Interviewing Your 1st Potential Employee, You're Not The Interviewer

It's not you asking the questions, it's your potential employees questioning you. As an entrepreneur, unless you have significant salary to pay the individual, a nice office with even nicer furniture and a reputation in the field, your first employee is always going to have the advantage during the interview process. I don't believe many start-ups can completely level the playing field during the initial hiring process. You don't want to give a stranger significant amounts of equity in your company that, frankly, you don't know the worth of yet.

Primary topic: Career Development

Career Development

1,354 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Irrational Career Decisions Some Recent Graduates Make

Irrational Career Moves Some College Graduates Are Making Due to the Economy A significant mistake that some recent college graduates make is letting the current economy control their career path rather than letting current circumstance dictate only the first job or two they take after graduation. For instance, some recent graduates get a MBA purely to avoid the possibility of unemployment or an hourly job for a year or two is costly and often shows little to no ROI.

Primary topic: Career Development

Career Development

1,242 views3/5 (2)

By Ken SundheimRecently published1 topic

Gaining Wealth From a Career in Sales

There are a few variables that mostly determine how much money a sales professional can realistically make at a particular job. Though, these factors do not live in a vacuum and, most if not all must be present to truly monetize a business development job to its fullest extent:

Primary topic: Career Development

Career Development

1,240 views3/5 (2)

By Ken SundheimRecently published1 topic

Salary Negotiation - Aspects of Compensation Agreements Not Discussed

Although I have a very keen eye for spotting a fair amount of negotiation tactics, I find negotiation, in most circumstances, to simply be a hindrance to the normal flow of business. For a moment, tally up the opportunity cost that you have seen wasted by others who want to negotiate arbitrary, meaningless things like the cost of pens at Staples. You would probably have a good chunk of change if you summed up all that wasted time and energy.

Primary topic: Career Development

Career Development

1,237 views3/5 (2)

By Ken SundheimRecently published1 topic

Another Irrational Career Move That Recent College Graduates Make

Masters in Business Administration - Now, it may be just as lucrative to study on your own rather than go to a formal MBA program. What many of these grads don't understand is that you could study how to be a hedge fund manager 19 hours a day, but if you're doing it simply for the money, you may be able to fake a report card, but not real life. There are some very good MBA programs that exist. Though, for each one that does, there are 15 recent grads attending because they don't want to do work that they feel may be beneath them upon graduating college.

Primary topic: Career Development

Career Development

1,233 views3/5 (2)

By Ken SundheimRecently published1 topic

An In-depth Look Into the Sales and Marketing Job Search Economy In 2012

Measuring analytics, keyword phrases and locations of visitors to the corporate website of KAS Placement, I have seen some trends as to where the worst locations for employment are, why this is (or speculation as to) and what cities and positions have near vanished due to the continuing poor economic conditions of our country and across the globe. The Worst City for Finding a Good Job:

Primary topic: Career Development

Career Development

1,232 views3/5 (2)

By Ken SundheimRecently published1 topic

Is It Your Sales Force or the Economy?

With poor economic news coming in daily, how can management determine whether a dip in sales is due to a sales force that just isn't doing its job or whether there are outside economic factors at play that are nearly impossible to overcome? Answering this question is not always easy, however it is always important when determining how successful your company is now and the future potential of the organization.

Primary topic: Career Development

Career Development

1,210 views3/5 (2)

By Ken SundheimRecently published1 topic

How Sales Professionals Are Paid

Entering the world of sales means that you will also be entering the world of commission. Having a salary that is partially or wholly linked to a commission means that your job performance is directly linked to your paycheck. That means as an employee, you have more control over your earning potential. Depending on your contract, it may even be possible to earn an uncapped amount based on how good of a salesperson you are, and how successful you are at executing your employer's sales goals.

Primary topic: Career Development

Career Development

1,200 views3/5 (2)

By Ken SundheimRecently published1 topic

Sales Advice That Can Make Or Break A Career

Nobody Likes To Be Sold People hate to make the wrong decisions and, even more, people hate to be pressured. Therefore, sales professionals have to be careful not to overdo it. As a business development professional, you must let the sale come to you. By doing so, you will not look desperate and, thus will stand out from the majority of your competition. Remember. There is an inverse relationship between the amount of pressure you put on a prospect and the chance of them buying a product or service from you. Patience is a huge virtue in sales, albeit a hard virtue.

Primary topic: Career Development

Career Development

1,191 views3/5 (2)

By Ken SundheimRecently published1 topic

The Mentality of the Young Entrepreneur

If you think successful entrepreneurship does not come with a price tag, think once again. Then, another time after that. At an early age, I feel hardened. I joke a lot with my friends. However, when it comes to business, I feel that I don't smile as much as I would if I were an employee. Being successful is arduous. Being successful is stressful. If you want to be successful at a young age not only read, but come to terms that this is the mentality that a young entrepreneur needs. - If You're A Rattlesnake, Nobody Pokes You With A Stick

Primary topic: Career Development

Career Development

1,284 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Defining Entrepreneurial Sales Professionals

More or less, just about all sales professionals are, by self-definition, "hunters" who claim to only want to effectively sell their respective product or service and, thus make money for both their company and themselves. Even though just about all claim to be hunters, not all sales professionals are well fed. Comparatively speaking, deciphering how to effectively close a sales deal is not all that different from having to figure out a relatively complex and hard to teach two prong-puzzle.

Primary topic: Career Development

Career Development

1,281 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Tips for Increasing Your Odds of Career Success After College: Part 2

In Tips for Increasing Your Odds of Career Success After College: Part 1, I discussed the truth about major and minor choice, and the importance of finishing school with a solid GPA, regardless of your field of study. It is also important to discuss certain skills you can concentrate on in college to up your value on the job market in the first years of your career, and for the years to come. Here are three things I suggest learning in college, no matter what your major, to give yourself a head start upon graduation. 1. Writing Skills.

Primary topic: Career Development

Career Development

1,172 views3/5 (2)

By Ken SundheimRecently published1 topic

Tips How To Negotiate A Raise In Today's Economy

With this unemployment rate, people may read this article and think that negotiating a raise seems like the most irrational thing one can do. Walking into your boss's office with the simple intent to discuss a compensation increase can swiftly place you in the black hole that is today's unemployment pool. In most scenarios, the people who have these employment and salary convictions are correct. Though, they are not 100% on point.

Primary topic: Career Development

Career Development

1,169 views3/5 (2)

By Ken SundheimRecently published1 topic

Tips for Increasing Your Odds of Career Success After College

Some Facts About the Correlation Between Future Success and Your College Education (from Warren Bennis' Becoming a Leader) - Many of our country's most successful people had liberal arts backgrounds. This includes roughly 38% of Chief Executive Officers and former Presidents such as Ronald Reagan - Fewer and fewer of our country's Chief Executive Officers are Ivy League graduates.

Primary topic: Career Development

Career Development

1,162 views3/5 (2)

By Ken SundheimRecently published1 topic

Two Truths to Market Your Small Business

1. Real ethics are an absolute necessity. In today's work environment, there is a sense that a person should do anything it takes to close a sale. With this mentality, ethical lines are often blurred by desperation to make a sale, and many are willing to offer anything and everything necessary to close the deal. Pitching a client a song and dance, and over-promising the results that can be delivered may work in the short-term, but what happens in the long-run?

Primary topic: Career Development

Career Development

1,156 views3/5 (2)

By Ken SundheimRecently published1 topic

Serious, Yet Quite Common Job Seeker Dilemmas

Many job seekers have similar problems that hinder their job search and push back their career progress. Funny enough, the main deterrent that prevents people from achieving the results they desire from their job search is self-fulfilling: Paranoia that they will not get a job coupled with a steeply declining level of self-confidence can be a vicious circle. Here are some common situations that lead to a rough job search. These challenges are mentally wearing on even the toughest personalities. Along with the problems, I've proposed logical, proven solutions.

Primary topic: Career Development

Career Development

1,155 views3/5 (2)

By Ken SundheimRecently published1 topic

2 Key Start-Up Steps One Could Implement From A Cell Phone

2 Key Start-up Steps to Take From Your iPhone Starting a business in the year 2011 is exponentially easier than it was in 1911. Competing is a different story. The Internet will register your company, but thanks to game-changing globalization, the internet will take away much of the “Good ol’ Boy” factor that American small business once relied on. Global competitors are logging on, and they’re competing. What’s more, they’re doing it with a lot more tenacity that leaves American businesses scrambling for bandwidth.

Primary topic: Career Development

Career Development

1,250 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Marketing Tips to Put You Ahead of the Pack

- Marketing is a form of a self-expression. I think of it as an art, but you don't have to be Picasso to make money off of it. An example I can give is that I do prefer Apples to PCs, but part of the reason they are the only computers used in my office and were the ones originally purchased is that someone brilliantly made the once-clunky Apple logo into something sleek and artistic.

Primary topic: Career Development

Career Development

1,144 views3/5 (2)

By Ken SundheimRecently published1 topic

The Impending Doom That Is Social Media Success

This Economy Can't Hold-Up Social Media for Long: The Impending Domino Effect People have this strange belief that social media will prop up their business, and among an economic disaster, will sustain generous revenue flows for years to come. They could not be further from the truth. To just set up a blog in hopes of implementing a social media plan that works is like moving to Los Angeles and setting up shop to become the next James Dean or Marilyn Monroe. Why do I choose these two particular actors for comparison?

Primary topic: Career Development

Career Development

1,135 views3/5 (2)

By Ken SundheimRecently published1 topic

Interviewing Help For Executives

Management and executive interviewing is what I do for a living. Owing a retained, executive-level staffing agency, I am constantly interviewing sales and marketing executives within nearly every industry and across all major U.S. metropolitan areas. I have seen a few mistakes commonly made by job seekers at this level as well as some key areas for improvement that are not being worked on and that could easily be remedied with some further interview preparation and learning.

Primary topic: Career Development

Career Development

1,236 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Work Tip for New Graduates

When I was 22, if you had told me that I'd be an executive recruiter today, your claims would be met with a blank stare, as I did not know the recruiting industry existed. If you told me that I would be in charge of a company, I would have been intimidated. When I have the time to interact with young, first-time job seekers, they often have views as to what exact company they want to work for and what they want to do with their lives.

Primary topic: Career Development

Career Development

1,124 views3/5 (2)

By Ken SundheimRecently published1 topic

Keeping Your Job Even After Hints at Losing It

At one time or another, nearly everybody in the business world has felt that they were going to be fired or laid off. Sometimes this is an unavoidable evil while other times the prospect of getting fired can be prevented. Here are some measures one could take if they feel that losing their current job is almost inevitable. It's All About Documentation

Primary topic: Career Development

Career Development

1,123 views3/5 (2)

By Ken SundheimRecently published1 topic

How To Make The Most Of An Incoming Sales Lead

For any sales professional, receiving a call out from "of the blue" from an unknown, incoming lead that is already interested in their products or services can brighten a day. After all, obtaining this lead did not involve any hunting. Moreover, the person seems to have interest in the products or services (why else would they be calling) and typically has seen the website.

Primary topic: Career Development

Career Development

1,116 views3/5 (2)

By Ken SundheimRecently published1 topic

Five Mistakes Entrepreneurs Starting Out

Below-Market Pricing Many first-time entrepreneurs are looking for any and every way to become competitive. Some think they will get a competitive advantage by lowering their prices below market rate. However, what many entrepreneurs fail to see is that most potential customers know little-to-nothing about their business. When this is the case, a potential customer will immediately associate price with quality.

Primary topic: Career Development

Career Development

1,103 views3/5 (2)

By Ken SundheimRecently published1 topic

Pursue A Sales Job

Why Sales? Owing a sales and marketing recruiting agency, our phones are constantly ringing off the hook with demands for sales professionals of all levels. The reason being is that a company will always make budget for a good sales representative, however will look the other way at an all-star accountant.

Primary topic: Career Development

Career Development

1,099 views3/5 (2)

By Ken SundheimRecently published1 topic

People Aren't Perfect - Neither Are Job Offers

So, you're interviewing with a small business and it comes time to discuss your compensation package. How are you supposed to know your value on the open job market? In all actuality, that's very hard to know, because human beings naturally value their own worth much higher than the market is paying. Think of it this way: your favorite shirt may be worth $100. You have worn the shirt 10 times, yet you would not sell it for the paltry-seeming sum of $120. To someone else, it's a nice shirt, but there are other shirts out there. Make sense?

Primary topic: Career Development

Career Development

1,096 views3/5 (2)

By Ken SundheimRecently published1 topic

Stand Out as Someone to Hire Now

Skimming employment and job seeking articles on the web, I came across the quintessential, "It's About Who You Know," article. This thought process is a give up, stop working and accept your status methodology. Moreover, this type of thinking is not only unhealthy, it breeds jealously towards those who are successful in their career. In business unless you can make somebody money, they don't care if you're the son or daughter of royalty. Do you ever hear of the Google CEO hiring his cousin? This is nepotism at its best and the shareholders would have his neck, not to mention his job.

Primary topic: Career Development

Career Development

1,089 views3/5 (2)

By Ken SundheimRecently published1 topic

Is Graduating College Absolutely Necessary?

1) Is Graduating College Absolutely Necessary? a) AOL ran an article about Richard Branson, Steve Jobs and Bill Gates this year which was geared to help motivate the college dropout or near dropout to make a really poor decision....little did they know they already making an innocent slip by reading AOL as a credible business source. b) I don't know the person as an individual, but I would venture to guess that the person makes less than $40,000 a year without benefits. 2) Regardless of How Bad College May Be to You:

Primary topic: Career Development

Career Development

1,336 views2.5/5 (2)

By Ken SundheimRecently published1 topic

Refuse to Lose: Disrupt Your Industry and Win

For the entrepreneur, creating an industry disruption is thoroughly annoying your competition solely based on your existence as a human being. Every now and again, companies come to my staffing agency and ask us to recruit from a competitor. I don't understand this methodology of emulating people who would put you out of business in a heartbeat.

Primary topic: Career Development

Career Development

1,150 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Modern Marketing: Three More Terms You Must Know

Ezine websites - Ezine sites are article websites that cater to the nonprofessional writer and allow the general public to publish articles on topics of their choice. There are many advantageous reasons to write for these publications. One main factor is to get your name ranking highly in Google search terms, as most hiring companies, upon recruiting a marketing professional, will Google the applicant's name.

Primary topic: Career Development

Career Development

1,042 views3/5 (2)

By Ken SundheimRecently published1 topic

How to Succeed in Your Career - and Your Savings Account

"Winning the lottery isn't always what it's cracked up to be," Adams comments. "I won the American dream but I lost it, too. It was a very hard fall. It's called rock bottom," says Evelyn Adams a two time lottery winner from the State of New Jersey who, after many thankless nights in Atlantic City and frivolous spending, now lives in a tailor.

Primary topic: Career Development

Career Development

1,117 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Considerations Prior to Starting a Business

Can You Sell the Product or Service? What I mean by this is that can you get on the phone and actually "sell" the product or service in a convincing manner to the target individual(s)? Nervousness aside (all entrepreneurs are at 1st), a small business owner needs to be able to verbalize in a quick, concise, appealing and intelligent manner as to why someone should give them money for their offering. Are you willing to prospect?

Primary topic: Career Development

Career Development

1,283 views2/5 (3)

By Ken SundheimRecently published1 topic

For The Job Seeker Deciding Between A Career In Either Inside Or Outside Sales

Inside Sales Jobs: In most instances, inside sales positions involve heavy volumes of cold prospecting via the telephone or via mass emailing attempts to target clients. However, I have seen companies use this term to describe quite the opposite. Instead, they use the term "inside sales" to describe what is really pure account management. That means the position isn't heavily focused on finding new business. Hiring companies often list desired qualities of the ideal inside sales applicant including, "hungry," "aggressive," and, "not afraid to close a deal."

Primary topic: Career Development

Career Development

1,016 views3/5 (2)

By Ken SundheimRecently published1 topic

Entrepreneurial Companies: Getting Your Foot In The Door At Your Interview

Entrepreneurial companies are entrepreneurial in nature because they have one focus in mind: making money and doing it quickly. Working For An Entrepreneurial Company Entrepreneurial companies are exceedingly fun, yet taxing to work for. They have a different agenda than corporate, and they’re going to expect that you take on more aspects of the business than just one particular role. They won't be sending you to a formalized training and putting you in a cubicle.

Primary topic: Career Development

Career Development

1,014 views3/5 (2)

By Ken SundheimRecently published1 topic

How to Write a Resume for the Job Boards

Write A Resume for Both Hiring Managers and Search Engines Upon approaching the formulation of their sales resume, many job seekers write the document only considering the needs of 1/2 of their targeted audience. The goal of writing your resume geared towards both the human editor and the job search engines (Monster, Hotjobs, the Ladders, etc.) is to significantly increase your career reach and networking with less administrative work.

Primary topic: Career Development

Career Development

998 views3/5 (2)

By Ken SundheimRecently published1 topic

If You Want To Own A Small Business, Put These 4 On Your To-Do List

Learn Jack Welch's business theories. My iPad has downloaded many miserable books by Ivy League professors who opened software companies in 1997 and sold them for a million dollars. Over the past two years I've read upwards of fifty business books. Of those, perhaps two were Welch books, and a third was an outline of those other two. I have yet to find a single other business book that attains the standards of the Welch books - or even the book about the Welch books.

Primary topic: Career Development

Career Development

1,082 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Increase Your Revenue with Good Management and Marketing

Good management When it comes to the success of an organization, management is always the first variable of the equation. A company could either have managers or it could have leaders. The former sends a company to bankruptcy court; the latter is painstakingly hard to recruit and cultivate, but life is hard and making money is just as so. For clarification, leaders are the individuals who make a difference in organizations by growing those under them, taking accountability for their success or failure and training their teams to become better than they.

Primary topic: Career Development

Career Development

1,078 views2.3/5 (3)

By Ken SundheimRecently published1 topic

The Foundation of an Entrepreneurial Company That Works

Upon meeting some individuals who come to my firm to either interview for a position or to interview us as a recruiting firm, I am asked about my background. That is fine, but the question typically translates into how I successfully started my company. The formula for starting a business that works is quite simple on paper, yet very hard and sometimes tiresome and requiring of luck to execute. To start and run a successful company, the business owner must have a few things in place, none of which come easily, but all of which become easier with hard work, dedication and passion.

Primary topic: Career Development

Career Development

986 views3/5 (2)

By Ken SundheimRecently published1 topic

Molding The Young Entrepreneur Into A Leader

Growing up, I could be described as very sensitive and at times even shy and introverted. I always thought that leaders were very loud, extroverted, had great senses of humor and that they had to be very arrogant. I have come to know there is no direct correlation between arrogance or likability and leadership. There will always be those who follow the arrogant, however, they're so unsure of themselves that these are the types of people that you do not want on your team, and whom you specifically want to play against.

Primary topic: Career Development

Career Development

1,053 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Making It as a Start-Up in Today's Economy

The first year of a business is a sprint. It is a rush to the next year so the survival odds increase and so that the business can flourish. Below, you will find four tips to help your start-up succeed in even the worst economic environments. (1) You Can't Rely On Current Customers and Networking For any start-up, a steady flow of business is a necessity for survival. Word of mouth is no longer the way people do business.

Primary topic: Career Development

Career Development

1,052 views2.3/5 (3)

By Ken SundheimRecently published1 topic

The Basics If You Want To Start Your Own Company

If you want to be your own boss and make that million dollars at a young age, you have to be prepared to make the proper sacrifices. However, if you're willing to take the hits and roll with what's going to be thrown at you, then you should be okay in the long run. Here are the basics of what you need to know and what put the Platinum credit card in my wallet. - You need to stop being afraid of success. One of things I've noticed lately about both younger and older business owners is that they seem to be a little timid when it truly comes to being successful.

Primary topic: Career Development

Career Development

1,019 views2.3/5 (3)

By Ken SundheimRecently published1 topic

To Start a Business, Start Working on These Traits

(1) Entrepreneurs Know Customer Service - The Basis Of Good Sales Entrepreneurs, among many other skills, are tremendous when it comes to sales and customer service. Since sales is simply good customer service combined with acute knowledge of their business, the hardest working entrepreneurs find sales to be more simplistic than the general public.

Primary topic: Career Development

Career Development

989 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Your Own First Boss: What You Must Know

Becoming your own boss is not as glamorous as it may first seem. It takes an unstoppable work ethic, an incredible drive, and requires a combination of intelligence, tenacity, and creativity. Intelligence is necessary, but in today's world, it is not enough. Anyone can google a concept, but an entrepreneur should have the tenacity and creativity to think outside the box, synthesize ideas, and create a new product that people will want to buy. Put short, an entrepreneur must embody innovation.

Primary topic: Career Development

Career Development

1,086 views2.5/5 (2)

By Ken SundheimRecently published1 topic

How To Get the Highest Job Offer Possible

How To Get the Highest Compensation Package Possible 1. Focus on a few industries Why is this so beneficial? a) Expertise - Allows the job seeker to gain specific expertise within a niche space in any given industry. Not only do companies pay more for applicants who require less training - because they have experience, some firms perceive these individuals to be less of a turnover risk. An applicant who seems to promise stability is always in higher demand than an applicant who is essentially a question mark.

Primary topic: Career Development

Career Development

1,232 views1.5/5 (2)

By Ken SundheimRecently published1 topic

In the Age of Web Reading, Resume Objectives Are More Important Than Ever

99.99% of job seekers don't think about the reason why a solid, well-written and compelling resume objective is that the resume is nearly always read on the web. The bulk of website readers (70%) do not scroll down on the page when reading any form of writing on the web. Moreover, about the same percentage do not read the right side of the website. For this exact reason, the objective must be the focus of every resume. Without it, the job seeker will not have the opportunity to interview for the positions that he or she wants.

Primary topic: Career Development

Career Development

1,377 views1/5 (1)

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