Gain the Ultimate Competitive Edge: Create a Business Soul
Walt Disney knew exactly what soul was in his organization. It was the feeling of happiness and the joy of the Disney magic whether created in movies, theme parks, customer service or products. Those feelings were at the core existence or soul of the organization. Everything Disney does is designed to provide joy in the hearts and souls of everyone who shares the Disney experience. A soulless corporation was defined by Roland Marchand in his book, Creating the Corporate Soul