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Browse published articles attributed to Silvia Pencak, with full-archive search.
Every successful business owner understands the importance of online brand positioning. But what is online branding and how can you develop your own positioning strategy? Let’s take a look. What is online branding?
Brand positioning is a strategic approach to establishing a sustainable competitive advantage. Wikipedia defines competitive advantage as “the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment.” [Wikipedia]
Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy tips to get website traffic fast! Tip #1 Make sure you’re actually tagging your keywords
If I were to put two packages of coffee before you, one being Folgers and the other an unbranded coffee, and asked you to purchase one of them, in all likelihood you would choose Folgers. Why? Because Folgers is a brand that you easily recognize, and more importantly it is the brand that you know that it provides you with value. Consumers will always align themselves with a brand name that they know and trust. In fact, they won’t hesitate buying it, even if it costs more.
The foundation of a unique selling proposition is offering a product or service perceived by potential buyers as unique and valuable. The attributes of the business’ products or services should be substantially different from the competitor. In order to effectively develop a unique selling proposition, a business needs to study the existing buyers’ needs and behavior. It will have to be determined what the buyers consider valuable and what they are willing to pay for.
Blogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it. Here are ten ideas to bring in the traffic your blog needs to survive. Of all the successful blogs on the Internet, hundreds have failed. Running a blog is like running a business website. Unless you are willing to put in the time in and treat it seriously, you won’t be blogging long.
Im a Twitter enthusiast. I use it on a daily basis to both, connect with other like-minded people out there and promote my business to those who might benefit from working with me. Even though I use other social media sites as well, I still find Twitter the most powerful tool out there for those who market to businesses. If you use Twitter daily like me, you might as well start using some of the smart tools and resources to get the most out of your time. 1. Hashtagsr
When it comes to B2B social media marketing, there are three primary values that professionals use it for; connecting, collaborating, and sharing. But what do each of these have to do with business and what are the social media trends looking like right now? Let’s take a look. Discovering the three primary values of B2B social media marketing:
Customer engagement is akin to many of the catch phrases that pop up in marketing lingo from time to time. These often take the marketing world by storm, and then eventually subside. However, customer engagement seems here to stay. Essentially, it is a strategic approach to marketing that seeks to engage customers on a more individual level. The rationale being, that this will allow the company to be more responsive to changes in customer needs, and behavior. Customer engagement takes direct marketing up several notches, by focusing more on two way communication.
Branding is a key concept in marketing circles, as it is the pivotal springboard that can thrust your business forward, and give you a competitive edge. A well-defined and strong brand will drive sales, build customer loyalty, create brand value, and most of all, it will be the catalyst for business growth, as consumers will be motivated to buy your product.
A well-defined brand will set your product apart from the competition. However, the success of any branding strategy hinges on the ability to establish brand visibility in the marketplace. The product must be known and recognized. If that is achieved, then customers will be willing to buy your product.
So, you’re all connected and set up with Twitter, but now what? You know that Twitter is a great way to expand your business and gain more clients, but how can you maximize your time on this social media website? To find out, continue reading this article. Throughout, we will talk about several different cool tricks to maximize your time on social media. 1. Tweetchat
So, you want to know how to improve your website conversion rates? You’ve come to the right place! For those who are unsure, a conversion rate is the percentage of visitors to a website that go on to make a purchase. If you want to run a business, it is not enough to get people to your website – you must get them to buy from your website. Let’s take a look at some tips to help you improve conversion rates at your website.
Branding. One word that could essentially change the future of your company in as little as couple weeks. A branding plan is when you take your small business from a neighborhood success to something spectacular. Your brand will gain additional customers and further your sales in a way you may never know existed. It can change the progression of a potential client to a regular customer.r
You know that social media works, but how do you find out what social media sites are the best for your small business? The truth is, there are dozens of different social media networks that can help you to expand your business. However, there are a few that stand out from the rest: 1) Facebook
Your competitive advantage is what gives you the edge over a competitor. It is a product feature or attribute, which is superior to that of the others on the market. Or, it might be a service that you are able to perform better than your competitors. Regardless of what it happens to be, that competitive edge can be exploited in order to attract new customers, and can also become a catalyst to drive sales. However it is vitally important, that this advantage be clearly and effectively communicated to clients.
Opinions, good instincts, and creative thinking are not enough when it comes to brand analysis. Brand analysis involves sizing up a business situation and deciding on a strategy. Two major conce s of brand analysis are the industry and the existing competitive conditions. These assessments are necessary essentials of brand analysis. They ensure the availability of long-term direction, establishing appropriate objectives, and essentially crating an effective strategy. Brand analysis includes knowing what a specific industry’s dominant economic features are.
Having a business is both rewarding and exhausting. It can drain you financially as well as emotionally and physically. It requires a lot for one to get the idea formulated for the type of business they wish to establish, then proceed with the plan and begin working for yourself. It will require more than just funds, it will require a great brand strategy and some form of startup plan for the traffic to begin flowing.r
Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is then essential to your success. Provide a memorable experience and customers are sure to return time and time again. Let’s take a look at five keys to creating a website that sells. Key #1: Make your website interactive
If you own a small business, you probably already know that at some point you will need to invest some time into branding. Small business branding plays an extremely important role in marketing your business, giving your customers something to remember your company or business by. Without a good brand strategy, it is possible that your company will easily be forgotten and left in the dust. However, along with a brand also comes the need for brand management. Let’s find out more.
If your brand is well-defined in the marketplace, then that is guaranteed to drive product sales and propel your small business along the road to profitability. It is every business’ dream to have a brand that is easily recognized, resonates well with consumers, and evokes positive feelings and emotions. However, while it is attainable, it often proves to be very elusive. Nevertheless brands like Apple, Facebook, KFC, Coca-Cola, Google, and others, have managed to hit the mark. They have realized that making it to the top and staying there, is all about brand positioning.
Why Facebook? That is a question that many small business owners are asking themselves. In the last few years Facebook has grown into a huge online community that is used by almost everyone. If you aren’t using it, you can guarantee that your competitors are. But why are so many people using Facebook? The answer is simple. Facebook is the perfect way to build a community, show your expert status, and enhance your customer service. Let’s take a look.
We all know that social media websites such as Facebook, Twitter, LinkedIn, and YouTube can help us to expand our business to a variety of different consumers around the world. Once you decide to get your business out there using social media platforms, however, it is also recommended that you consider adding blogging to your activities.
Product differentiation is important, especially in a market where there are a small number of target customers. Differentiation is all about clarifying the uniqueness of your product, and highlighting the features that make it different from the competitor. In order to establish that distinctive mark, it is important to make the benefits of the product very clear. If those are successfully communicated, then the brand will automatically stand out in the mind of the customer.
Business branding as a tool to profitable business is becoming more and more evident as time progresses. We all need to make money and make a living, plain and simple; and that cannot occur without the help of effective brand positioning and marketing.r
Are you new to the world of social media? Or maybe you’ve been around for some time, but you’re still desperately trying, but failing, to direct traffic to your website through social media? If either of these applies to you, you may be in some desperate need of our social media marketing services.
If you want to succeed in your small business venture, you need to capture the attention of your clients. After all, without the clients, you don’t have a business. Customers are the key to your success, so winning the hearts of your clients is essential. Let’s take a look at a few tips to help you win over your potential customers.
Do you want to direct traffic to your website, market your business, and increase your sales? Twenty years ago, if you wanted to enhance your business, you would use newspaper ads, television ads, or radio ads. Today, if you are not using social media to market your business, you are already 5 steps behind your competitors. Let’s learn how to successfully leverage social media to increase your business potential.
Is Twitter the right place for your small business? With the rise of social media, marketing techniques have taken off in a new direction. While businesses do promote themselves through television, radio, and newspaper ads, the more popular trend right now seems to be social media marketing. Highly rated on the list of top social media websites is Twitter. Popular among businesses and individuals alike, Twitter is taking the world by storm. But is Twitter the right place for your small business? Let’s take a look at what Twitter can do for you.
What makes the difference between a successful business and a business that is barely staying alive? What is it that makes Apple, McDonalds, or Nike so popular among the masses? The answer is simple – a good business strategy. Whether you own a small or large business, it is your strategy that can take you all the way to the top. Let’s take a look at four ideas that will help you start building success for your small business.
The premise behind business is simple – get clients, make money. Getting the clients, however, is not always as simple. If you want to win clients, you need to know how the real you wins real prospects. Who are you? What is your business? And how can your business help others? Once you have determined an answer to these three questions, you can relay the message to the public, and gain potential prospects. The key is to be yourself, develop relationships, and show what you have to offer to the world.
If you are starting a new business, social media should be of primary focus when it comes to your marketing campaign. The extreme advancement of technologies on the internet in the past few years have made social media marketing a primary mode of marketing for small and large businesses alike. But what is social media marketing and how can it help increase your customer base? Let’s take a look.
Taking care of your home or office based business can be challenging. It can also be expensive, which is why it is so crucial to ensure that you are gaining as many new clients as possible. This type of skill is commonly referred to as brand awareness. This can come in many forms such as social media, marketing for business growth and local exposure.r
Business branding can be a vital part of your small business success. All within one small plan of action one can take their company to the next level. In order to do that, you must have and implement brand strategy as soon as possible. This for many reasons can help you become effective in your small business and make it profitable now and in the years to come as well. To get started, you as the business owner must start looking at a few key objectives. Strategy #1: What are you selling?r
Is your online business failing to bring you clients? If so, it may be time to change up your game plan. Let’s take a look at the top 7 reasons why your online business is not bringing you enough paying clients. 7. Design and Outlook
One of my favorite quotes and the one I’m trying to live my life by. But let me back up a bit. Those of you who spent some time in my space know that I don’t usually write personal notes. I’m more about tips and strategies (oh yes, I absolutely love strategy) for small businesses and entrepreneurs at all stages of development. So what’s different today that I decided to post a personal message? Let me explain… First of all, I got tired.
Looking for tips to help you gain more exposure for your business? I could write for weeks about the ideas helping you effectively grow traffic, but let’s look at the top 7 tips to help your business succeed. Business branding is simple when you have a smart plan leading you in the right direction. The following are seven tips to help your struggling small business: 1. Get onliner
Growing a small business can be a challenge. There is that initial excitement when you first become aware of the idea you wish to create, to then be followed by the immense amount of responsibility it takes to startup your own company. Start off small, try not to get overwhelmed and realize that not all great companies succeeded ove ight.r
In the last few years, the numbers of social media websites have expanded greatly. Similarly, the number of people using these websites has soared. Facebook alone has an online active population of over 750 million users. Combine this statistic with the number of people using Twitter, LinkedIn, YouTube, and other social media outlets and you will see that there are an overwhelming number of people using social media to keep in touch with friends and family. Social media, however, is not only great for keeping in touch with people; it is also great for reaching out to consumers.
You own a small business and you’re doing well but recently you have noticed that your competitors have a slight edge on you. Wondering why? Chances are, it has nothing to do with your product or price – it’s the simple fact that they are more memorable than you. There are two ways that you can increase your memorability. The first is through advertising and marketing and the second is through small business branding and brand strategy. To learn more, continue reading this article. Today, we will discuss the branding basics and give you some need-to-know branding tips.
In general, what sets one product apart from the rest is branding. Branding is a method that differentiates a product and makes it easily identifiable. It should therefore be an important component of your company’s marketing thrust. It is a twofold concept, involving the promotion of both your business and product. Business branding involves the utilization of diverse tools to promote your business’ strengths in order to attract customers, and cement your position in the market.
So you want to know how to drive more visitors to your site? If so, you have come to the right place. With the rise of World Wide Web, the way that businesses market their products and services has changed greatly. Rather than handing out flyers, businesses are sending out emails. Rather than advertising on the radio, businesses are advertising on YouTube. The World Wide Web is full of ways to market and promote your business. Let’s take a look at a few of them. 1. Article Marketing
I don’t know what the name of your small business is, nor do I know what product or service you are selling. What I do know is that if you start small business plans without a strategy, you will fail. All successful business plans have a good strategy behind them. And when it comes to small business ideas and strategies, there are several aspects that you will want to consider. Let’s take a look at a few of them. 1. Leadership
Business branding as a tool to profitable business is becoming more and more evident as time progresses. We all need to make money and make a living, plain and simple; and that cannot occur without the help of effective brand positioning and marketing.
Branding is something that every business owner, large and small should be more aware of everyday. While you may be thinking, “but I just own a small business, I don’t have a branding plan”, you should still have one to stay afloat. Having a branding plan is when you have come up with a successful marketing method to your target client base demographic. This can happen through the TV or radio ads, flyers and other paper publications, social media as well as word of mouth.