Change Management Articles

Mastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive edge. And if this idea feels daunting, here’s the good news—competitor analysis doesn’t mean obsessing over every move your competitors make like a paranoid detective. Effective competitor ana

Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, was unbeatable for a few years. Although he never raced Butch Reynolds :-) He spends some of his time on the BBC sports sofa. And has done so during the Olympics. This week, he came up with

Start Winning With Competitive Intelligence: Weekly Winning StrategiesrnListen up. Your competitors are NOT your friends. They’re out there plotting to eat your lunch, and you’re busy playing nice? Cut that out now. Dominate the game. Start winning with competitive intelligence. Research Like A PrornGet into the trenches. Dive into your competitors’ social media, websites, and customer reviews. Understand their strategies, weaknesses, and strengths. Knowledge is power!

rnWhen faced with unfamiliar problems, the instinct is to find an expert. Need software fixed? Call a developer. Are you facing a pandemic? Consult an epidemiologist. Does Sky News need an expert on something? Find someone who can talk. Tackling strategic analysis? Seek out a strategist, probably from McKinsey and the like. But reliance on experts comes with its own problems, encapsulated in the “Expert Fallacy.” Understanding the Expert FallacyrnThe Expert Fallacy occurs

Competitor Analysis: Beyond The Hype And The AI Machine: Weekly Winning StrategiesrnThere’s no shortage of flashy battlecards and get-rich-quick competitive intelligence hype out there. Every competitive intelligence software platform has an AI function to save you from bothering to read secondary information. These functions are useful and powerful, but there are other answers. The market is flooded with tools and templates promising instant insights and easy wins. If one

Weekly Winning Strategies rnThere's a common oversight among those striving to use competitive intelligence. They believe delving into complex thinking, specialised databases, and fancy platforms is the key to competitive intelligence. However, this approach might not be as effective as they think. So, simplifying competitive intelligence. Those new to competitive intelligence constitute a significant portion of the market. This presents a substantial opportunity to generate

Mastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive edge. And if this idea feels daunting, here’s the good news—competitor analysis doesn’t mean obsessing over every move your competitors make like a paranoid detective. Effective competitor ana

Start Winning With Competitive Intelligence: Weekly Winning StrategiesrnListen up. Your competitors are NOT your friends. They’re out there plotting to eat your lunch, and you’re busy playing nice? Cut that out now. Dominate the game. Start winning with competitive intelligence. Research Like A PrornGet into the trenches. Dive into your competitors’ social media, websites, and customer reviews. Understand their strategies, weaknesses, and strengths. Knowledge is power!

Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, was unbeatable for a few years. Although he never raced Butch Reynolds :-) He spends some of his time on the BBC sports sofa. And has done so during the Olympics. This week, he came up with

Creating Your Next Business Move With Competitive Intelligence Weekly Winning Strategies Generating new ideas for your next business move can be a daunting task. Especially when trying to align these ideas with market demands and competitive landscapes. Worse still, when you base your thinking on guesswork, hunches and wild stabs in the dark. Competitive intelligence provides a strategic advantage. It does this by offering insights into: - Your competitors’ actionsrn- Where

Creating a competitive advantage in today’s fast-paced world can be impossible. Impossible to unlock the battlefield.rnBut there’s a strategy that stands out for its effectiveness. Comprehensive competitor analysis and the insight it reveals.rnThink of competitor analysis as your business’s reconnaissance mission. It’s about gathering intelligence. Everything from their marketing strategies to their customer service approach. This knowledge empowers you to identify th

Weekly Winning Strategies: What Do We Know? What Can Happen? What Don’t We Know?rn“Reports that say that something hasn’t happened are always interesting to me because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don’t know we don’t know. And if one looks throughout the history of our country a

Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, was unbeatable for a few years. Although he never raced Butch Reynolds :-) He spends some of his time on the BBC sports sofa. And has done so during the Olympics. This week, he came up with

Anticipate don’t improvise: Weekly Winning strategyrnWe have all heard the phrase “Anticipate don’t improvise”. When it comes to competitive intelligence, anticipation beats improvisation every time. Here’s why: Improvisation is reactive. It’s what you do when caught off guard, scrambling to make sense of sudden market shifts or unexpected competitor moves. It’s when you lose that piece of business to a competitor and claim it was down to price, but deep down, y

Mastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive edge. And if this idea feels daunting, here’s the good news—competitor analysis doesn’t mean obsessing over every move your competitors make like a paranoid detective. Effective competitor ana

When it comes to analysing competitors or markets, transitions are critical. Competitor analysis is all about Transitions. Think of the market as a living ecosystem. It’s not static. It’s constantly changing, shaped by external pressures, emerging trends, and shifting consumer behaviours. You’re already behind if you’re focused solely on what the competition is doing today. The real insight comes from understanding where the market is going—those transitions between

Why, competitive intelligence and creativity: Weekly Winning Strategiesrn“Why” is the most important word you’ll ever use. In Hegarty on Creativity, John Hegarty highlights a fundamental truth: creativity thrives on asking, “Why?” It’s not just about producing something new but understanding the root of problems and continually challenging assumptions. This applies directly to competitive intelligence and market analysis. So why competitive intelligence and creati

AI and other new technologies aren’t a cult. You don’t have to follow them blindly. Don’t just take what you’re told at face value. Received wisdom is often the laziest form of insight. It’s just what’s been accepted as “right” because everyone else thinks so. But that doesn’t mean it’s right for you and your business, market, or strategy today. It’s your strategic advantage and AI. Stop and ask: Really? Why? What if? This is vital in a world of algorith

This is a crucial mantra in market or competitor analysis. Retracing your steps is a methodical way to find insights. Use it to find out where your strategy failed or why a competitor outmanoeuvred you. Let’s break it down: Where Did You Start?rnAlways begin by revisiting the assumptions you had at the outset. What market conditions did you expect? What competitive moves did you predict? The key is to check if your hypothesis is sound or flawed. What Data Did You Rely On?rn

When it comes to analysing competitors or markets, transitions are critical. Competitor analysis is all about Transitions. Think of the market as a living ecosystem. It’s not static. It’s constantly changing, shaped by external pressures, emerging trends, and shifting consumer behaviours. You’re already behind if you’re focused solely on what the competition is doing today. The real insight comes from understanding where the market is going—those transitions between

When conducting competitor or market analysis, it’s important to use competitive intelligence thinking. It’s easy to fall into two camps: Inside the workrnOutside the workrnHowever, the real advantage lies in understanding how these two things interplay. Inside the WorkrnInside the work is all about being deeply embedded in your day-to-day operations. You’re focused on tactical execution. The product launches, pricing strategies, and customer acquisition. You’re analy

Why, competitive intelligence and creativity: Weekly Winning Strategiesrn“Why” is the most important word you’ll ever use. In Hegarty on Creativity, John Hegarty highlights a fundamental truth: creativity thrives on asking, “Why?” It’s not just about producing something new but understanding the root of problems and continually challenging assumptions. This applies directly to competitive intelligence and market analysis. So why competitive intelligence and creati

When it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and social media followers. Or what your competitor is quoting as its price that day. Uncover what’s missing, and don’t try and hide from the hard stuff. These indicators may tell you where your competitor stands today. But they won’t give you the insights to understand why the

When it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and social media followers. Or what your competitor is quoting as its price that day. Uncover what’s missing, and don’t try and hide from the hard stuff. These indicators may tell you where your competitor stands today. But they won’t give you the insights to understand why the

In competitive intelligence, we’re told to scrutinise our competitors. We must analyse every move and dissect every strategy. But what if this hyper-critical approach is actually holding you back? Why overthinking your competitors hurts your growth potential. Too much focus on what others are doing can lead to what could be called analysis paralysis by pessimism. You start to see every new feature, pricing change, and rebrand by a competitor as a direct threat. The result?

Minimum Advertised Pricing (MAP) seems simple. Manufacturers set a floor price. Retailers can’t advertise below this price. But dig a little deeper, and you’ll see MAP isn’t just about price control. It’s a strategic lever in the competitive landscape. Here’s why MAP matters from a competitive intelligence and market analysis perspective: 1. MAP Is a Proxy for Market PowerrnIf a brand can enforce MAP effectively, it signals strong control over its distribution chann

Stop Watching Your Competitors—Start Understanding Their Next Move: Weekly Winning StrategiesrnMost don’t fail because they’re bad at competing. They fail because they don’t understand what “competition” really is. Some imagine “competitor analysis” as detailed spreadsheets. They track product launches, ad campaigns, and price changes. These tactical moves are easy to spot. Or they think of competitor pricing. They’re also easy to misunderstand. So stop watc

It’s easy to get locked into a single perspective in competitive intelligence and market strategy. You analyse the market, study competitors, assess trends, and make decisions based on what seems like the “right” interpretation. But here’s the problem—every market shift, competitor move, or strategic decision is like a line, and a line has two sides. Your competitive edge in market analysis. The danger lies in assuming that your side of the line is the only reality.

If you’re considering using Generative AI (Chatgpt, Gemini, Claud, etc) or monitoring newswires and press releases, that’s fine. However, you do it with the same data as your competitors; same assumptions and where’s your competitive advantage? The only advantage here is if your competitors are not bothering to look. Or you have found a magic prompt from an AI prompt guru that gives you what you need. A few months back, I attended a competitive intelligence conference w

How often have you felt excited while looking at a market trend, a competitor’s move, or an industry shift? Did you think you found the answer? Your first answer is brilliant. You’ve analysed the data, backed up your conclusion, and shown why it’s great. And why you are the best analyst in the world! But here’s the harsh truth: your first insight is usually crap. In competitive intelligence and market analysis, the best insights are rarely the ones that come easily. T

Many are playing hide and seek when they should be playing chess. They’re focused on what’s obvious. The moves are going on right in front of them. But missing the subtle shifts that signal where the market is really heading. That’s where weak signals come in. Weak signals are those early, barely noticeable indicators of change. The faint shifts in the market. Those emerging customer frustrations, unconventional behaviours, or subtle tech advancements. Individually, the

The Competitive Intelligence Optimisation Trap: Weekly Winning StrategiesrnWe’re told to analyse everything. Track every competitor’s move. Optimise every insight. Benchmark every product feature. “If you’re not tracking, you’re falling behind!” And sure, there’s truth to that. And there are many articles on our website telling you just that. But here’s something that doesn’t get talked about enough: You’ve got to leave something untracked. If it’s not d

Whether you’re a solopreneur, a tech founder, a Marketing Director, a product manager or a market analyst buried in dashboards and pretending it all means something. Choices define how much control you have over your position in the market. It’s about outsmarting competitors with strategic intel. Especially when the stakes are high, and the data is murky. “You don’t win by making the right choice — you win by creating better ones before anyone else sees them.” Now

Let’s start with football (soccer) because it’s a metaphor that is too good to ignore. All about using data without context. Watching Newcastle vs Crystal Palace in the vain hope that Palace will do Nottingham Forest a favour and beat Newcastle. The commentator told us the xG (expected goals) says Palace should’ve been in with a shout. 2.22 vs 1.48. But the final score? Newcastle 5, Palace 0. And no help to Forest whatsoever. That’s a statistical headbutt to the face

Every so often, we get asked to discuss competitive intelligence projects, and we hear something. Whether it’s B2B SaaS, legacy logistics, or even medtech, it doesn’t matter. And it’s normally Marketing Directors. They introduce their needs as “we need more data before we can act.” or “we realise we dont have the data”. It’s your data trap. But nine times out of ten, they already have too much data. What they’re really lacking is interpretation, narrative, a

“Evidence is the list of things you have got. What about the evidence you haven’t got?” is a quote often attributed to Carl Sagan. Or was it cosmologist Martin Rees? Interesting quote about looking for the silence. “Evidence is the list of things you have got.”rnSure. That’s how most people play the competitive intelligence game. They gather what’s easily available: Annual reportsrnPress releasesrnSocial postsrnAnalyst callsrnCustomer reviewsrnJob postingsrnMayb

Every so often, we get asked to discuss competitive intelligence projects, and we hear something. Whether it’s B2B SaaS, legacy logistics, or even medtech, it doesn’t matter. And it’s normally Marketing Directors. They introduce their needs as “we need more data before we can act.” or “we realise we dont have the data”. It’s your data trap. But nine times out of ten, they already have too much data. What they’re really lacking is interpretation, narrative, a

La Verbena de la Paloma This vibrant street fiesta is one of Madrid’s most beloved summer traditions. Celebrated in central neighborhoods like La Latina, Plaza de la Paja, and around the church of La Virgen de la Paloma, it features colorful chulapa costumes, traditional chotis dances, open-air stage performances, religious processions, and evening tapas routes—perfect for immersing yourself in authentic Madrileño culture spain. Noches Taurinas at Las Ventas Plaza de Tor

Competitive Intelligence keep it simple to start: Weekly Winning StrategiesrnAvoiding what’s easy can be a cop-out. You’ll hear people say, “Take the hard path. That’s where growth happens.” Fine. Lift weights, climb a mountain, or meditate silently for 30 days. But when it comes to understanding a market, building a business, or tracking your competitors? Ignore the obvious stuff, and you miss the gold right before you. They prefer to employ data analysts to analys

Real-Time Intelligence from Reddit, Discord, and Hacker News: Weekly Winning StrategiesrnYour competitor’s angry customers are broadcasting their exact pain points on Reddit, Discord, and Hacker News—while you’re still reading sanitised G2 reviews. The $300K Feature That Started with a Reddit RantrnSix months ago, we were monitoring r/SaaS for a project management client when I spotted a brutal thread: “Why does [Competitor] make it impossible to bulk edit tasks?” T

We’re fast approaching that time of year when friend and family get-togethers and office parties are, well, obligatory. After all, you can’t exactly pretend that Thanksgiving and the Holiday Season don’t exist, and that invitations from your in-laws, workplace, friends and others can be casually ignored. Or that you can corral your beloved partner into NOT throwing a righteous “everyone welcome” Thanksgiving feast or giant Holiday party. But then the ugly truth comes up and

We’re fast approaching that time of year when friend and family get-togethers and office parties are, well, obligatory. After all, you can’t exactly pretend that Thanksgiving and the Holiday Season don’t exist, and that invitations from your in-laws, workplace, friends and others can be casually ignored. Or that you can corral your beloved partner into NOT throwing a righteous “everyone welcome” Thanksgiving feast or giant Holiday party. But then the ugly truth comes up and

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As more businesses rely on online systems, apps, and cloud platforms, keeping user access secure has become a top priority. Simple login methods using only usernames and passwords are no longer enough to protect sensitive data. Cyber threats are more common today, and attackers are constantly looking for weak points. This is why many organizations are turning to cloud-based authentication to improve their security. Cloud authentication allows companies to verify users through

In today’s fast-paced digital world, having a reliable, feature-rich, and user-friendly office suite is essential for both individuals and businesses. Whether you’re creating documents, managing spreadsheets, or designing presentations, the right tools can significantly boost your productivity. WPS Office stands out as a powerful, flexible, and free alternative to traditional office software, offering seamless compatibility with Microsoft Office formats and a wide range o