Glen Van Benton Sr.

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Marketing Research Concerning Popular Tobacco Products

Marlboro is one of the most well-known brands in the world now. Marlboro started with the slogan "Mild as May". Not everybody knows that it was the brand for women. The filters were of pink colour to conceal the lipstick's mark. During the World War Two cheap Marlboro 's selling fell down that's why it was taken off. In 1955 was taken a try to reanimate Marlboro. To give new cigarettes "male" accent was necessary a "real man" character. The image of a cowboy was chosen to cre

October 18, 2007