Paulette Ensign B/Mus.Ed, MS in Education

Paulette Ensign Quick Facts

• Paulette Ensign had no idea she would sell well over a million copies of her 16-page how-to tips booklet, 110 Ideas for Organizing Your Business Life when writing it in 1991. Or that it would be in multiple languages and formats without spending a penny on advertising. Nothing in her background prepared her for that other than the knowledge she gathered during her career as a Professional Organizing and Productivity Consultant--quite a change from her original degreed profession teaching string instruments in public elementary schools for a dozen years. Yet her can-do attitude triggered and supported those results.

  As people wanted to learn her secrets for converting their knowledge into how-to tips-based information products, Paulette developed products and services as she, too, continued learning and exploring seemingly endless possibilities for using content as marketing tools, revenue streams, or both.

  While becoming widely known for the tips booklet niche she created, technology was an ever-increasing presence, prompting more opportunities for subject matter experts rather than fewer ways to use their content. The scales started tipping toward more online, digital download delivery formats than printed, tangible versions. Or so it appeared. This actually expanded rather than shrank options, prompting the focus of TipsProducts.com on tips first and product development second.

  Founder and Chief Visionary of Tips Products International, Paulette now has more than forty years' experience with small and mid-size business owners, corporations, and professional associations in numerous industries, worldwide. She and her team look forward to traveling part of your journey with you and serving you as she continues to defy getting old while getting older.

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