Sandra Martini
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Article
7 Simple Ways to Consistently Build Your Ezine List
One of the most popular questions I'm asked is "HOW do I build my ezine list?" or "How do I get more people to sign up for my ezine list?" nnThere is NO magic pill to building your ezine list! nnPlease read the above sentence again. nnTrust me, if a magic pill did exist, I would have found it. :-) nnThere are hundreds, if not thousands, of ways you can build your ezine list. Today, we're going to cover 7 of the lowest cost, highest impact strategies: nn1: Send an email to eve
July 14, 2008
Article
Where are you in the hierarchy?
There is what I call a âHierarchy of Connectionâ â the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you â think of this as the âknow, like and trustâ factor you hear so much about. nnEach experience of you creates a different level of connection as described below: nn 1. NO Name Recognition -- People have never heard of you/have no idea who you are or what results you
June 23, 2008
Article
Where are You In The Hierarchy?
There is what I call a âHierarchy of Connectionâ â the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you â think of this as the âknow, like and trustâ factor you hear so much about. nnEach experience of you creates a different level of connection as described below: nn 1. NO Name Recognition -- People have never heard of you/have no idea who you are or what results you
June 20, 2008
Article
3 Steps to Getting The Most Out Of Conferences And Workshops
Once you return home from a conference or workshop, it's easy to forget all the things you learned and promised yourself you'd implement. nnAfter all, you're back in your regular environment: your family needs attention after you've been gone, work tasks have piled up, personal items need handling. How are you to "catch up" and incorporate all the new things as well? nnHere's my simple process for ensuring I implement and put new ideas into action as soon as I return from a c
May 15, 2008
Article
Do You Use The AAA Method?
While it's true that I'm a firm advocate of using systems and processes as much as possible in your business, it's a fact that those same systems and processes can occasionally fail us (usually due to "user error"). nnWhat do you do when a system or process you've established doesn't work as planned? nn*Do you bury your head under a pillow and hope it goes away? or n*Do you defend your systems knowing they couldn't possibly let you down? or n*Do you take the AAA Approach? nnI
May 2, 2008
Article
Are You Client Friendly?
There was a teleseminar I was interested in attending last week (promoted in a colleague's e-newsletter) and so I dutifully clicked the "register here" link. nnThat link took me to another web page (after 3 tries), which gave me another description of the same teleseminar and asked me to "register here". I clicked that second link and it brought me to yet a third page which asked me to, you guessed it, "click here to register". nnEnough is enough! nnEven though the telesemina
May 2, 2008
Article
The Success Of Mastermind Groups Revealed
Napoleon Hill tells us: nn"No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind." One of the hottest trends in business these days is the "Mastermind Group" - chances are, someone has told you about their mastermind or invited you to join one. nnWhile Mastermind Groups widely differ in their make- up and costs, here's what I feel to be key components of a successful Mastermind: nnn*A facilitator/m
May 2, 2008
Article
Are You In A Slump? -- Success Strategies Ezine
Your marketing materials should communicate that your business stands out and is *special*. You are not another of those "dime a dozen" small businesses. You offer extraordinary customer service. You get great results. You (fill in the blank here). nnBusiness tends to slow down during certain times of year. If you are experiencing one of those "slumps", it's a good time to take a look at your marketing materials and *freshen* them up a bit to insure that they are doing their
March 27, 2008
Article
Do You Have An Iron Cage Around Your Customers? -- Success Strategies Ezine
You ordered a glass of wine and two bottles of water. The bill came to US $40 Are you shocked? Horrified? nnI recently came across a receipt from my trip to Italy last year and, rather than cringe in pain when seeing that receipt again, I smiled at the instant memory of the experience which it generated. It was one of the few nice days we had and I was sitting with my uncle and mother at an outside table in the center of Piazza Navona (Navona Square) in Rome watching local ar
March 13, 2008
Article
7 Tried And True Ways To Get More Subscribers -- Success Strategies Ezine
You've made the decision to start your own ezine or newsletter. You've formatted your newsletter, written an article or tip or two and sent it to your parents, siblings and friends. nnGreat! Now what? nnThe question I'm asked most from new ezine/newsletter publishers is how to get more subscribers on their list. nnHere are 7 simple ways for you to grow your ezine list - - with integrity and authenticity! nn1. Make it easy. nnIt's amazing to me how many people have only one si
March 12, 2008
Article
What Have You Created For Yourself? -- Success Strategies Ezine
Do you remember the day you worked for a company -- large or small, it doesn't matter -- and dreamed of owning your own business? nn"I will be *the boss*", you thought. nn"I will come and go as I please and make my own hours", you thought. nn"I will be able to spend more time with my friends and family", you thought. nn"I will have plenty of money to do what I want", you thought. nnAnd then you started your own business. nnMy, my how things have changed. nnNow you are the bos
March 11, 2008
Article
Do You Suffer From Marketing Overwhelm? -- Success Strategies Ezine
It's Monday and you get an email indicating that writing an ezine is THE way to get new clients. You drop everything and start working on an email newsletter. nnIt's Tuesday and your friend calls and says that he heard the best way to get publicity is pay-per-click. You drop everything and sign up for a Google Adwords account. nnIt's Wednesday and you heard that someone made a million dollars selling info products. Everything else waits while you work on your first million do
March 4, 2008