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Articles by Sandra Martini

Browse published articles attributed to Sandra Martini, with full-archive search.

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By Sandra MartiniFeb 5, 20081 topic

The Top 5 Ways To Build A Quality Prospect List -- Success Strategies Ezine

Every time you turn around these days, people are telling you that you need to have "a big list". Is this true? nn"Yes. . .and no." nnTruth is, you must have a list of qualified prospects who relate to you AND who want to purchase the products and services you offer. nnLet's break that down. nn* "qualified prospects" = Individuals in your target market who look forward to hearing from you and for whom you provide valuable information. If you are sending bookkeeping tips to ga

Primary topic: Small Business Marketing

Small Business Marketing

1,172 views

By Sandra MartiniFeb 21, 20081 topic

5 Easy And Low Cost Ways To Promote Your Website -- Success Strategies Ezine

"Build it and they will come" is a phrase made popular by Kevin Costner and the movie "Field of Dreams". It may have worked for the movie, but flops when it comes to websites. nnSuccessful websites have several things in common, not the least of which is that they are marketed to the proper audience. They are not designed and left sitting out there with the hopes that someone, anyone will stumble across them and hire you, buy your products, etc.nnI use over 30 different ways

Primary topic: Small Business Marketing

Small Business Marketing

887 views

By Sandra MartiniMay 2, 20081 topic

The Success Of Mastermind Groups Revealed

Napoleon Hill tells us: nn"No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind." One of the hottest trends in business these days is the "Mastermind Group" - chances are, someone has told you about their mastermind or invited you to join one. nnWhile Mastermind Groups widely differ in their make- up and costs, here's what I feel to be key components of a successful Mastermind: nnn*A facilitator/m

Primary topic: Entrepreneurs

823 views

By Sandra MartiniFeb 6, 20081 topic

4 Unconventional Ways To Market Your Ezine -- Success Strategies Ezine

There are hundreds of ways to market your ezine. Some are good, some are expensive and many are both. nnWe've all heard of: nn* article marketing (effective if done right) n* ezine advertising (can work) n* Google Adwords (can be expensive) n* purchasing lists (I don't recommend) n* hosting teleseminars (very effective if marketed well) n* But have you considered any of the following: nn1. Networking Meetings/Conferences.nnIn addition to bringing business cards designed to gr

Primary topic: Small Business Marketing

Small Business Marketing

806 views

By Sandra MartiniMar 12, 20081 topic

7 Tried And True Ways To Get More Subscribers -- Success Strategies Ezine

You've made the decision to start your own ezine or newsletter. You've formatted your newsletter, written an article or tip or two and sent it to your parents, siblings and friends. nnGreat! Now what? nnThe question I'm asked most from new ezine/newsletter publishers is how to get more subscribers on their list. nnHere are 7 simple ways for you to grow your ezine list - - with integrity and authenticity! nn1. Make it easy. nnIt's amazing to me how many people have only one si

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

804 views

By Sandra MartiniFeb 13, 20081 topic

Are You Leaving Money On The Table? -- Success Strategies Ezine

The majority of small business owners work their tail off. They spend thousands of dollars attending workshops and seminars convinced that the latest one will solve their problems or they'll meet *the* client they've dreamed of; they spend hours upon hours working in their business wondering why the phone's not ringing and they've produced information products and now wonder why they're not "waking up to find they've made money". nnDo any, or all, of the above describe you? n

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

785 views

By Sandra MartiniFeb 7, 20081 topic

Do You Know Your Why For Publishing An Ezine? -- Success Strategies Ezine

I received the following question yesterday: "How do I get started publishing and marketing my ezine?" nnWhile the question is broad enough to warrant its own seminar, let's discuss the "How do I get started publishing?" question this week and the "marketing" of it next week. nnBefore you start publishing an ezine or e-newsletter, you want to know your reason "why". nnWHY are you going to publish an ezine/e-newsletter? nnIs it: nn* to become recognized as an expert in your in

Primary topic: Small Business Marketing

Small Business Marketing

783 views

By Sandra MartiniFeb 12, 20081 topic

5 Strategies To Getting Your Money's Worth At Seminars & Workshops -- Success Strategies Ezine

You open your email to find a notice about an upcoming seminar or workshop on a topic you desperately want to learn more about. nnLater that day, you get the mail and there's a postcard inviting you to the same workshop. nn"Should I go?" you think. nn"It's expensive, I'll have to pay for airfare and hotel, but I'll learn *so much* and will really be able to propel my business forward," you say to yourself. nnAfter much wrangling between those two guys that sit on each of your

Primary topic: Business Networking

Business Networking

782 views

By Sandra MartiniJul 14, 20081 topic

7 Simple Ways to Consistently Build Your Ezine List

One of the most popular questions I'm asked is "HOW do I build my ezine list?" or "How do I get more people to sign up for my ezine list?" nnThere is NO magic pill to building your ezine list! nnPlease read the above sentence again. nnTrust me, if a magic pill did exist, I would have found it. :-) nnThere are hundreds, if not thousands, of ways you can build your ezine list. Today, we're going to cover 7 of the lowest cost, highest impact strategies: nn1: Send an email to eve

Primary topic: Business Networking

Business Networking

775 views

By Sandra MartiniFeb 26, 20081 topic

How Different Personalities Deal With Change -- Success Strategies Ezine

The book "Who Moved My Cheese" by Spencer Johnson and Kenneth Blanchard is a 98-page look at the various ways that we react to change. In the book, there are two mice and two mice-size humans and we see how each reacts when their cheese has been moved -- not just moved, but no longer in sight. nnWe all react differently to change: nn=> Some readily adapt nn=> Some ignore it and hope that life will return to the status quo nn=> Others actively seek it out nnAs a person, your s

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

773 views

By Sandra MartiniJun 23, 20081 topic

Where are you in the hierarchy?

There is what I call a âHierarchy of Connectionâ â the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you â think of this as the âknow, like and trustâ factor you hear so much about. nnEach experience of you creates a different level of connection as described below: nn 1. NO Name Recognition -- People have never heard of you/have no idea who you are or what results you

Primary topic: Marketing Strategy

Marketing Strategy

771 views

By Sandra MartiniMay 2, 20081 topic

Do You Use The AAA Method?

While it's true that I'm a firm advocate of using systems and processes as much as possible in your business, it's a fact that those same systems and processes can occasionally fail us (usually due to "user error"). nnWhat do you do when a system or process you've established doesn't work as planned? nn*Do you bury your head under a pillow and hope it goes away? or n*Do you defend your systems knowing they couldn't possibly let you down? or n*Do you take the AAA Approach? nnI

Primary topic: Entrepreneurs

734 views

By Sandra MartiniJun 20, 20081 topic

Where are You In The Hierarchy?

There is what I call a âHierarchy of Connectionâ â the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you â think of this as the âknow, like and trustâ factor you hear so much about. nnEach experience of you creates a different level of connection as described below: nn 1. NO Name Recognition -- People have never heard of you/have no idea who you are or what results you

Primary topic: Marketing Strategy

Marketing Strategy

731 views

By Sandra MartiniMar 11, 20081 topic

What Have You Created For Yourself? -- Success Strategies Ezine

Do you remember the day you worked for a company -- large or small, it doesn't matter -- and dreamed of owning your own business? nn"I will be *the boss*", you thought. nn"I will come and go as I please and make my own hours", you thought. nn"I will be able to spend more time with my friends and family", you thought. nn"I will have plenty of money to do what I want", you thought. nnAnd then you started your own business. nnMy, my how things have changed. nnNow you are the bos

Primary topic: Entrepreneurs

730 views

By Sandra MartiniFeb 19, 20081 topic

5 Strategies For Getting Clients Now -- Success Strategies Ezine

I received an email from a struggling business owner the other day. She's good at what she does, but is in danger of closing her doors after being in business for over 3 years due to a lack of long term clients. nnThe problem? There are actually two: nn1. She's not *consistently* marketing to get new clients (filling her funnel, pipeline, pyramid) and nn2. She suffers from distraction (yes. . .it is like a disease). nnShe and I are addressing the above problems for the long t

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

726 views

By Sandra MartiniFeb 11, 20081 topic

Increasing Productivity In 3 Simple Ways -- Success Strategies Ezine

Chances are, you've read several articles on increasing your productivity. This one may be a little less orthodox than the rest, but there's no denying the results you'll get. nnHere are 3 simple ways you can INSTANTLY increase your productivity. nn1. When are you *UP*?nnDo you live in the U.S. and like to work at 3am? If so, perhaps some of your target audience is in Australia -- think globally! By taking advantage of your natural productivity peaks, you'll naturally achieve

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

718 views

By Sandra MartiniFeb 22, 20081 topic

5 Mantras To Insure Business Success -- Success Strategies Ezine

Several years ago my husband comforted me as I lay in bed terrified my business was going to fail - not from anything I'd done, but because none of my clients could pay me. nnOr had I done something? nnI had allowed myself to create a business which came from a place of lack. I had a scarcity mindset and, as a result, had attracted that same type of client.nnThat night I made several decisions: nn1. My business would NOT fail. nnOnce I stated this as a fact, rather a desire,

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

717 views

By Sandra MartiniFeb 25, 20081 topic

Lessons Learned From A Mastermind Group -- Success Strategies Ezine

If you were a fly on the wall during a powerful mastermind meeting, you'd quickly realize how the sooner you learn the following lessons, the faster your business will grow. Knowing and implementing the following business lessons will exponentially propel your business forward: nn1. Maintain focus.nnAs simple as this sounds, one of the primary reasons for small business failure is a lack of focus on those items which will propel the business forward. nnThe most simplest, and

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

707 views

By Sandra MartiniFeb 27, 20081 topic

Want To Be A Client Magnet? -- Success Strategies Ezine

I recently needed to contact a vendor regarding a delivery question. Without naming names, I can tell you that the vendor is a small business and I do a not-insignificant amount of business with them. nnThe person who answered the phone (not the owner) sounded as if my call were an interruption in her day (ever have this happen to you?). She was not pleasant and wanted to get me off the phone as quickly as possible. She was able to answer my question and off I went - not feel

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

702 views

By Sandra MartiniMar 13, 20081 topic

Do You Have An Iron Cage Around Your Customers? -- Success Strategies Ezine

You ordered a glass of wine and two bottles of water. The bill came to US $40 Are you shocked? Horrified? nnI recently came across a receipt from my trip to Italy last year and, rather than cringe in pain when seeing that receipt again, I smiled at the instant memory of the experience which it generated. It was one of the few nice days we had and I was sitting with my uncle and mother at an outside table in the center of Piazza Navona (Navona Square) in Rome watching local ar

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

694 views

By Sandra MartiniMay 15, 20081 topic

3 Steps to Getting The Most Out Of Conferences And Workshops

Once you return home from a conference or workshop, it's easy to forget all the things you learned and promised yourself you'd implement. nnAfter all, you're back in your regular environment: your family needs attention after you've been gone, work tasks have piled up, personal items need handling. How are you to "catch up" and incorporate all the new things as well? nnHere's my simple process for ensuring I implement and put new ideas into action as soon as I return from a c

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

684 views

By Sandra MartiniFeb 15, 20081 topic

How To Instantly Boost Your Creativity...and Your Happiness -- Success Strategies Ezine

It wasn't long ago when a friend asked me what I was tolerating in my life. nnTolerating? Me? I have a husband I adore and who adores me, 6 fabulous pets, a house we're comfortable in, supportive friends and family and a business which fulfills me while allowing me to help others. What could I possibly be tolerating? nnYou see, I was working on a project that I just couldn't get my hands around and I couldn't figure out why. I was enthused about the project, just blocked some

Primary topic: Entrepreneurs

682 views

By Sandra MartiniMay 2, 20081 topic

Are You Client Friendly?

There was a teleseminar I was interested in attending last week (promoted in a colleague's e-newsletter) and so I dutifully clicked the "register here" link. nnThat link took me to another web page (after 3 tries), which gave me another description of the same teleseminar and asked me to "register here". I clicked that second link and it brought me to yet a third page which asked me to, you guessed it, "click here to register". nnEnough is enough! nnEven though the telesemina

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

668 views

By Sandra MartiniMar 4, 20081 topic

Do You Suffer From Marketing Overwhelm? -- Success Strategies Ezine

It's Monday and you get an email indicating that writing an ezine is THE way to get new clients. You drop everything and start working on an email newsletter. nnIt's Tuesday and your friend calls and says that he heard the best way to get publicity is pay-per-click. You drop everything and sign up for a Google Adwords account. nnIt's Wednesday and you heard that someone made a million dollars selling info products. Everything else waits while you work on your first million do

Primary topic: Marketing Strategy

Marketing Strategy

666 views

By Sandra MartiniMar 27, 20081 topic

Are You In A Slump? -- Success Strategies Ezine

Your marketing materials should communicate that your business stands out and is *special*. You are not another of those "dime a dozen" small businesses. You offer extraordinary customer service. You get great results. You (fill in the blank here). nnBusiness tends to slow down during certain times of year. If you are experiencing one of those "slumps", it's a good time to take a look at your marketing materials and *freshen* them up a bit to insure that they are doing their

Primary topic: Marketing Strategy

Marketing Strategy

636 views

By Sandra MartiniFeb 8, 20081 topic

Are You Ready for 2008 to be Your Best Year Ever? -- Success Strategies Ezine

The end of 2007 brought on a slew of teleseminars and ezine articles from internet marketers, business coaches, lifestyle coaches, authors, etc. all telling you that 2008 WOULD be your BEST year ever - especially if you purchased A, B or C. nnMy question. . .is your business ready for you to succeed beyond your wildest dreams? nn* Do you have the systems in place to insure that when the phone starts ringing and the emails come in requesting your services that every prospect w

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

605 views

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