3 Strategies Your Squeeze Page Must Employ

Your squeeze page is the single most important list building 'tool' you have so you should therefore pay close attention to its effectiveness. Building an email list of contacts that will allow you to promote to them is a great first and significant step towards expanding your business. What we want to focus on here today therefore is how to grow your opt in list is fast as possible.

Here are 3 simple strategies you should follow on any squeeze pages you may use representing your business or products.

Relevant Headline

Your headline is crucial to capturing the attention of any visitors. This is the first thing they see and based upon how they react to it they will either read further down on your page or leave. This decision is usually made in a matter of just seconds.

You first want to be sure your headline is consistent with the ad that bought the visitors to your page and also reflects the content they will view. If there are inconsistencies most visitors will leave the page without hesitation and will be lost to you for good.

Composing a headline that speaks to a visitor's needs or desires is best since this will lure them into continuing to read further on in the page. You should know what they are looking for since it was your ad that attracted them to your page in the first place.

Connecting with them on an emotional level like this is your best bet to capture their interest.

Captivating Bullet Points

Your bullet points will contain benefits that the visitor will salivate over and can not live without. Your benefits should be the top 5 to 7 your product or gift has to offer. Therefore pick the 'creme of the creme' and use this format or a similar one such as numbered or sub-titled to present them.

Listing them in this fashion makes it easier for the reader to view and also helps to NOT clutter the page with needless content or paragraphs.

Squeeze pages should not be designed to 'distract' or 'wow' your visitor but rather get them to 'focus' on your offer. In the end this 'focus' should be 'funneled' down to your desire to have them leave their contact information, plain and simple.

Create Sense of Urgency

Creating a sense of urgency with the site visitor is an absolute MUST! It is critical that you clearly convey to any visitor that you want them to leave their information. Make it plain that in order for them to 'experience' the benefits you explained in your bullet points they must enter their contact information and now!

The purpose of squeeze pages is to capture contact information for the people who land on the page. You will NOT get a second chance so once they leave they are likely gone FOREVER!

Remember that the ONLY intention of any of your squeeze pages is to get the visitors contact information. It is therefore essentially that you are very clear with them to leave this information in the box you have provided for them! And do not be afraid to repeat this desire throughout the brief amount of content found on the page.

Realizing the squeeze page is your most important list building 'tool' attention should be focused on its effectiveness. Developing an email list of people receptive to your promotional efforts can help you expand your business rapidly. Tweaking your squeeze pages to grow your opt in list as fast as possible thereby only makes sense. By employing the 3 simple strategies we discussed here today should help you accomplish this task. After that it is up to you to develop a comfortable 'working' relationship with these people through your follow-up email contacts with them.