To stay ahead in the business world these days, it is necessary to have a business website. It is also important to do everything you can to promote this website. After all, just having a website is not going to guarantee that you are going to get sales. To do this, you need to have people visiting your website. There are many ways that you can do this, and there are many tools available on the Internet that are free to use, which are excellent for all businesses, especially small businesses that are in the start-up stages. One of these tools is Skype, and here are five awesome ways that you can use Skype for extraordinary marketing:

Search Skype addresses for new customers. You can use Skype to find new customers by using their Skype addresses to contact them. You can also add all of your current customers who are on your email list to your Skype, so you can contact them easily whenever you need to. You can even create groups to have Skype lists that are easy to manage.

Contact people to chat: Always try to contact people who try to contact you, and even those who don't. Just go online and use Skype to talk to people and keep in touch. This is a great way to let people know that you are always available for them.

Give people a call just to let them know you are thinking about them. Not everything has to be about business, and your associates and customers will appreciate it if you take the time to just give them a call to see how they are going. You can use Skype to call all of your contacts, and using this tool makes long distance charges a thing of the past.

Give your customers credits. When you use Skype for long distance phone calls, you purchase the credits for the calls in Euros or Dollars. Let your customers know you appreciate their business by rewarding them with these credits so they can make long distance calls at no cost to themselves. You will be surprised just how much your customers will appreciate this small gesture.

Use Skype for training sessions. Skype is an awesome tool for being able to hold training sessions without actually having to be present with those you are training. You may have products that require certain training to be able to use them, and you can help your customers learn all they need to know by using Skype to talk to them. No matter how you use it, Skype is one great little tool for small business owners, and one that you should take advantage of.

Author's Bio: 

Andrew McCombe is the owner of Activate Your Business where they teach new and existing business owners to Start, Grow and / or Automate their business(es) with EASE, so they can live a life of EASE. For more information visit