For new business owners getting on the web and creating an online presence can be a horrific thought. Things like ‘search engine optimization’ or ‘internet marketing’ is not something you want to hear when you’re stacked up to your neck with your regular business responsibilities. New and improved SEO (search engine optimization) concepts are being conceived every day, and that certainly doesn’t help. Time is money and you need to know exactly where you’re spending your time, especially with SEO, because SEO matters… a lot. Here are 5 proven methods to get your SEO venture ramped up.

-Build a site with a simple navigation utilized for users to easily access your site and learn their way around. Selecting content that is easy to navigate and easy to read, having a simple interface, having the correct key words, and exceptional organization can only have a positive impact on your SEO. By making everything simple for the user, you make it easier for the search engines to rank and index your site.

-Adding unique, expert-written content is a great way to set your website ahead of the competition. Writing eBooks and/or Whitepapers, publishing opinions or thought type pieces, writing tutorials about your product, creating videos, guest blogging on other high ranked sites, and using social media to share supplementary content are all great for small to medium businesses. By establishing these things, you’re well on your way to shape your business and reputation.

-You have to give people a reason to talk about you. On the web, ‘talking about you’ means linking to you. Try to get stories into the press, hold contests and giveaways, sponsor events, support charities, and other components that will make your name worth a mention. Attracting people is a huge part of it.

-Add social media buttons that allow users to spread your content through different types of social media websites. This allows interaction for the user. Not only will it make more people see your content, but also search engines will see that people want your content and brand. Likes, shares, mentions and comments don’t hurt as well.

-Make sure your site performs well, with both browser and mobile optimization. Make sure it’s smooth and user friendly for reading up on content and interacting with your site. Performance plays an important part of the user experience across the board.
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