5 Tools To Spy On Your Competitors
Written by Kathy Mitchell
The saying couldn't be more true. One of the top secrets of the marketing industry is that you don't have to be ultra creative to come up with amazing advertising campaigns. Most of the great ideas are the mashup of other marketers ideas used by your competitors.
Don't be shy in monitoring what your competitors are doing. Spying on the work of your competitors helps you to find out what are the best marketing strategies associated with your niche and what is best not to be implemented. This can save your time and money in testing numbers of things.
In digital marketing, advanced technologies make it possible to track all the marketing efforts. Competitor analysis tools crawl the complete website 24/7 and help you in knowing what are the latest going ons in SEO. You can find out new backlink opportunity while also get idea of their anchor texts and traffic opportunities.
The best thing about using these tools is you don't need to get your hands dirty doing all A/B testing work. You already know which are the popular strategies and you can replicate them.
But manual competitor analysis is again a very complicated task and requires huge time. That's why we have brought for you five tools to make your task easier. So let's get started.
1. SEMRush
SEMRush is my personal favorite tool for performing competitor analysis. The tool provides complete ins and outs of your competitors' SEO strategies. It helps you get complete backlinks of your website, while you can also analyze their traffic resources. SEMrush helps not only in identifying organic competitors but will provide you data that can become the base of robust marketing strategies. You can start with a free trial to see how it can help you out.
2. Stillio
One of the most important things in competitor analysis is analyzing the keyword ranking of the competitors. With Stillio, you don't need to keep a record of competitors daily positioning of the keywords, the tool automatically takes the screenshots of the search result pages. This way, you can find out many things like:
• Which are the new competitors in your niche?
• Which are the latest keywords your competitors are using?
• Which meta tags they are using for their landing pages?
Sounds convincing? Try it today.
3. Ahrefs
Ahrefs is one of the top useful marketing tools for SEO. If you have any idea on SEO, you know how complicated it is. Ahrefs is an amazing tool to measure backlinks and other aspects of marketing. Although it is a premium tool you can try its free trial version too.
Here are the things you can drive using the tool:
• Backlink counts
• Keyword positioning
• Domain authority
Ahrefs also let you know from where the competitors are making new links. The study of existing links helps in building quality backlinks.
4. Alexa
Alexa is an amazing tool by Amazon. The tool provides deep analytics insights that help you compare your business across the web. Doesn't matter if you have just launched your website or you are in business for a while, Alexa will ensure you are speaking the language spoken by your customers. The concept helps the most in content marketing. Usually, three type of online entrepreneurs can use Alexa:
• Digital marketers
• Site owners and publishers
• Content marketers
5. Similar Web
This is an amazing competitor analysis tool that provides demographics, traffic, and website audience of your competitors. You can also find out how much of your competitors' traffic is organic and paid. The tool works for both websites and mobile apps analytics. One of the best thing about this tool is, you can create custom categories of your competitors. The other tools allow you to inspect the competitors url one by one. The tool offers a free trial and there is no requirement of a credit card.
To stay one step ahead of your competitors, it is must to plan your next step. Keeping an eye on competitors activities help you to come up with the best marketing ideas. But don't follow your competitors blindly. Look out for their strategies and then think, if you should also include them or they are best left behind for your business.
Article author
About the Author
Kathy Mitchell is a writer and avid researcher on the subject of beauty, nutrition and general wellness. She likes to go out with her friends, travel, swim and practice yoga. In her free time, you can find Kathy curled up reading her favourite novel, or writing in her journal. She is an advisor at Consumer Health Digest.
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