Marketing a startup has changed in recent years, and the changes are going to continue in the coming years. SEO and marketing are more connected to each other than ever, which means that you have to combine your marketing and SEO teams so you can get as much traffic to your website as possible. The following are tips that you can use to successfully market your setup.

1. Keep it Simple

When choosing content, remember that simplicity is best. The target keywords are going to draw people in, but if they don’t understand the content, they are not going to stick around. Keep your content simple and to the point. Information should be precise, and easy for everyone to understand.

2. See Who Ranks Highest in Your Industry

Do a Google search of your topic to see who is ranking highest within your industry. Look at the content, if your search topic is in the post title, how they answer users’ questions, etc. Now, decide if you can write something even better. Figure out what answers users are looking for, and give them the answers in your own content, which of course will also have a nicer design than your competitors. Now, you can start to track your keyword rankings.

3. Use Target-Oriented Keywords

Your marketing should include what are known as target keywords. Basically, these are keywords that are used for a certain group of people. You will need to study past and current search information to see what the trends are, so you can use keywords that will bring the most traffic to your site. In a nutshell, use keywords that are going to pique the interest of your target audience.

4. Hire a Freelance Copywriter

Once you have written your copy, get a freelance copywriter to rewrite it. This is not to say that your copy is bad, but if you are not a writer by trade, you may not end up with the best copy possible. Keep on writing your own copy (you are only going to get better and better as you go along), but before you publish it, have a copywriter polish it up for you.

5. Take Advantage of Social Media

Rather than focusing on targeting SEO directly, it is time to start focusing on users. This is why you need to take advantage of social media. When you are engaging on social media, it is as important to SEO as it is to your marketing in general. In fact, social media should play the biggest role in marketing campaigns.

6. Go Mobile

There are more mobile searches than desktop searches, so you need to make sure that your SEO and marketing are able to reach mobile devices. You need to have a website that is responsive, as well as visible for both mobile devices and desktop devices. You will also need to market to those who use mobile devices. Keep content short, which makes it more appealing to mobile users.

7. Pay for Advertising

Sometimes you just have to bite the bullet and pay for advertising. More and more platforms are showing a preference and giving more benefits to paid advertisers. So, if you really want the best results, you are going to have to break down and pay for them. There can be a lot involved with this, so start out with small amounts and go from there.

8. Guest Post on Industry Blogs

You need to be seen as an authority in your industry, and one of the best ways to do this is to do guest posting on other blogs. To do this, you need to figure out the blogs that your target audience reads, write an awesome subject line, create an interesting pitch and story, and contact blog editors and tell them why you should be featured.

Author's Bio: 

Jane Hurst, writer from San Francisco. Find her on Twitter!