One of the most daunting challenges facing any new author today is coming to terms with what it takes to get their book into the hands of readers. The problem is, despite all that has been said and written about the challenges associated with publishing and selling books, there remains a vast gray area about the role of marketing - how to market, who to market to, and how much time to spend marketing. The reality is that writing a book is only the first step, and often turns out to be the easiest part of the process.

While there is no question that being an “entrepreneur” is not for everyone, developing an entrepreneurial mindset can be invaluable when it comes to the business of being an author.

To better understand what this means, consider the following 8 traits of a successful entrepreneurial author.


The entrepreneurial author understands that, regardless of how their book is published, if they want to achieve success they must embrace the opportunity to control their own destiny as the driving force behind promoting their brand identity and marketing their book(s).


The entrepreneurial author is clear about their intention and willing to think long term. Whether it’s to build a career around their writing, or to share with the world a single important story; they know that all strategies, from branding to targeting an audience, to crafting a plan to market and sell their book(s), must support this intention.


The entrepreneurial author uses their marketing plan as a step-by-step guide to remain focused on key objectives. They understand the plan does not have to be elaborate, nor does it have to be set in stone, but it does need to be well thought out and intentional when it comes to critical elements, such as identifying a target audience. After all, it won’t matter what you say, if you aren’t saying it to the right people.


Contrary to popular belief, branding is not about business cards or logos. Your brand is how people perceive you. Entrepreneurial authors choose the stories they communicate about themselves as an author - and this includes everything from impressions of their book(s), to what they say in social networks and the images they post online, to how they respond to email.

Please understand, whether or not you buy into the need for managing your brand identity, people form opinions based on what they see and read, so … for better or worse, you already have a brand.


Many writers quickly start back-peddling when the topic of building a platform comes up because they can’t imagine how to add even one more task to an already overloaded schedule. Others, determined to build a platform based on amassing large numbers of followers, set about busily sending out one tweet or post after another.

The true entrepreneurial author understands the importance of having a ready audience before they publish, and that building a meaningful platform is how to make that happen; but it’s also about learning how to best communicate the value of their book(s), and developing trusting relationships with those who care about what they have to say. These followers become a community of influencers, willing to share their trust in the author’s ability with people in their sphere of influence, creating a powerful marketing machine that functions 24/7.


Entrepreneurial authors learn to multiply their efforts by creating marketing partnerships to benefit from the strength and resources that each participant brings to the relationship. Marketing partnerships for authors include such things as joint venture partnerships, incentives, author interviews, advertising, book reviews and book tours. The key to leveraging these activities into partnerships is developing relationships that are mutually beneficial and ongoing.


Much as I hate to resort to a cliché, to keep growing as an author requires that you regularly challenge the boundaries of your comfort zone. The entrepreneurial author makes time to read because they understand this helps them grow as an author, and is continually working to improve writing and business skills.


Last, but certainly not least, the entrepreneurial author understands that all the planning in the world is worthless without action. They are adaptable and willing to try new things, including the occasional calculated risk, and they take time to celebrate even small victories.

No question, there is a lot of hard work and sacrifice involved, which is exactly why so many writers become overwhelmed and give up before they ever really get started. While there is no one-size-fits all formula to achieving success as an author, the key to achieving more than you ever dreamed possible is to first become clear about what you intend to accomplish, and then focus your energies on the things that you can control. Do this, and your odds of succeeding will drastically improve.

Author's Bio: 

Marquita Herald is a personal growth specialist, creator of the award winning life design blog IGG - Tips, Tools & Tantalizing Ideas, and the author of 5 books on life design. She also consults with authors on building a business around their writing.

She is passionate about personal freedom and her mission is to inspire readers to accept the power we each have to create our own life experience.

Marquita's professional background includes a successful 20 year career in international sales and marketing followed by a decade as a life and small business coach, working with new and emerging entrepreneurs.

To learn more about her blog or her latest book - Boost Your eBook Sales Success, visit