How do you attract prospects and what do you offer them as a value resource. Think about this for a minute because I'm about to reveal an MLM strategy which could change the fortunes of your business.

Well, at least it will help to build yourself as an expert in your field and give you an edge over the majority of MLM'ers out there.

What is this MLM strategy? Simple. Offer your prospects something of value before you even think about showing them your primary business opportunity.

That's it. I bet you are thinking "what is this guy on ablot? What value?" Let me tell you a story about how I was attracted into the MLM business.

My MLM Strategy

I was looking at creating an extra income after moving states because I went from living in a relatively inexpensive city to one where every dollar you made counted.

I looked at several network marketing opportunities but would you believe, not one offered an MLM strategy I was interested in and each distributor I spoke to only wanted to tell me how great their company was and how brilliant the products were.

Then one morning in June of 2001, I returned from an exercise run and checked my mail. There was a four page report among the official mail and my first reaction was..."junk!" I had time on my hands so I read it.

To say I was engrossed with the message was an understatement and I had no hesitation in leaving a message on the toll free number provided. What was the report about? It just talked about the difference between the rich and the poor and provided a host of tips on how to improve one's financial situation.

It did enough to arouse my curiosity and the value it offered was enough to want to make me meet the author. It was different to all the "our company is the greatest in the world and our products will change your life" stuff I had been getting.

The person whop attracted my curiosity did something different. He offered me value and he presented himself as an expert. It's a great MLM strategy and one you can apply to your business today.

Author's Bio: 

Want to put your network marketing lead generation on steroids? Learn the 7 great lies of network marketing. Join the top 5% of network marketers making money by dramatically improving your sponsoring rate!