When you're planning your first event, you might
struggle to figure out how much information you
need to share to make attending your seminar
"worth it" for attendees.
Here are some suggestions:
* If YOU don't think you're offering enough content,
you're probably right. Trust your instincts and
add more information.
* Survey prospective attendees to see what exactly
they want/need to learn. Choose the topics that
are most popular and appropriate for your seminar
and expected audience. Then provide as much information
as attendees need to reasonably be able to achieve
the results you promise.
* Create a detailed outline of lessons that you'll
teach. Run the outline by potential attendees for
their input about whether you're covering enough.
* When developing your presentation, incorporate
as much content as possible into your outline. Then
identify which chunks of information must be included
no matter what. Also identify which elements could
be cut from your presentation if your audience seems
to understand what you're teaching -- or, alternatively,
which examples, exercises and lessons you can add if
needed and if you have time.
* Do a beta test of your event. Invite a small
number of people to participate in the first run
of the seminar. In exchange for their honest and
comprehensive feedback on your event, you can offer
themsteeply discounted or free tuition.
By following these simple steps, you will feel good
about the value you are offering to your attendees.
With the content they are getting, they will definitely
get their money's worth out of your event. In this
situation, everyone wins.
Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent -- on budgets as small as $125. For more free seminar marketing secrets, visit www.SeminarPromotionTips.com
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