Those who are new to the home based business arena, and even some not so new, sometimes struggle with fears they have which hold them back from implementing the simplest tasks.

Do you know people who are always getting ready to get ready to start doing something? It’s these people I’m talking about. They do busy work. They straighten up their desk, they study, they get a notebook, they do busy work, but not money generating activities. They won’t make phone calls, or place ads, or hand out business cards. Here are a few reasons why and certainly the list is much longer.

1) They are embarrassed about the product and/or service they are selling
2) They don’t fully believe in their product or service
3) They are not confident in themselves in the least
4) They fear leadership, not measuring up

Can you imagine someone investing $700K into a brick and mortar business and being afraid to advertise? Being afraid to open their doors for fear that someone may come in and ask a question about their product or service? Being ashamed and embarrassed about the product or service they offer? Heaven’s NO.

So, why do people act that way in a home based business? Too many people say they want to have a business but in reality they don’t have what it takes. They are unable to assess whether a business has value or not. Maybe they aren’t prepared mentally, perhaps they chose the wrong business model and don’t know how to get out of it.

Most affiliate or home based business products on the market, while they may be good, are simply overpriced. It’s embarrassing to ask someone to pay x amount of dollars for their product to compensate for all the commissions that have to be paid from that purchase. So, the business owner does nothing to advertise or promote and doesn’t feel good about himself.

Many people buy into a home business based on hype, drama and all the money that can be made rather than examine the product to make sure it’s a true product and something of great value to the consumer. There are home based businesses on the market today that sell a bunch of nothing and wrap it up in a way that leads one to believe the product is out of this world. It’s not until the business owner tries to use the product that he/she discovers its really worthless. Now a belief problem sets in and as a result, the business owner does nothing to advertise or promote and doesn’t feel good about the decision he/she made to join.

A whole new set of problems arise when a new business owner lacks confidence in their business. They don’t advertise or do anything to promote for fear that someone may call them and ask a question they won’t know the answer to. It’s safer for them to do nothing than to risk being made out to feel like a fool. This is simply a fear of rejection and a lack of confidence. Outside counseling and coaching along with personal development can resolve this problem.

Fear of leadership often causes a new home based business owner to not advertise and promote. They recognize that if someone wants to join their business with them, they are thrown into a leadership position. It’s the blind leading the blind syndrome. That’s why it’s so important that upline sponsors be available to train the new business partners and their new business partners at the same time. Make sure there’s training in place so the new business partners can be comfortable advertising their business knowing that they are not in this by themselves.

New business owners may make up excuses as to why they don’t get started, always blaming it on anything but themselves. They may not even understand what’s holding them back. But, rest assured, there’s an underlying fear of rejection in all of these. Individuals who find themselves making excuses why they can’t get started in business may need to sit down and start making a list of very real issues. Finding the root problem and doing something about it can make the difference between struggling all their lives or living their life to the fullest.

Author's Bio: 

Debbie Turner is an entrepreneur and Global Resorts Network home business coach and mentor. For details on the Global Resorts Network luxury travel club membership and business opportunity please visit www.grnreport.com, Blog:www.globalresortsnetworkblog.com .Debbie can be reached at 843.270.5611