One of the first things you will want to do when starting your small business plan is too get a clear vision of what you want to manifest. It is really important that you know where you are going and what the purpose is before you start your business.

Small Business Marketing Plan Part One

1. Start with your mission statement, what is your passion and motivation for this company?

This is the reason you are starting the company. Why would someone need your services or products? In writing this you will come up with your mission statement. Which is something you will live by to motivate not only yourself but anyone else working for you or with you.

An example would be; My mission statement is: To help 20 million entrepreneurs and professionals worldwide achieve success and higher awareness so they can reach their full potential by earning more money and working less.

In this mission statement I have targeted how many people I see myself and my company serving where they are located who they are and what I can bring to the table.
You may want to write a page or two of what your vision is. Really let go here and write with no limits.

Small Business Marketing Plan Part Two

2. What are you selling?

What is your service or product? Describe here what you have to offer.

3. How are you going to sell or provide your service or products?

List all the many ways you will be able to do this. If you are going to sell products are they your products that you will produce or actually ship out or are you going to sell someone else’s products and you are the middle man?

There are many options here that you can look into. The cost of shipping and the time it will take you to pack and or produce the product verses you have the web site and through affiliates you sell products and they do all the work and you get a percentage. This percentage can be up to 50% in a lot of cases. There are many of these opportunities all through the Internet. You can do a search to find them.

4. What are all the different types of services or products you could offer?

a. Is it a service that you can put on a MP3, CD or DVD?
b. Write a “How to book”, or e-book?
c. Are there complimentary products that can be sold with the service; extras that enhance it?
d. What types of workshops or classes can you make available?

Think big here, there are many different approaches you can use to expand your sales.

5. What are the benefits of your service?

If you understand the value it will be easy to market. What sets you apart from your competition? (More on this is up coming articles.)

Small Business Marketing Plan Part Three

6. What different avenues can you take in marketing your business?

• Internet
• Word of mouth
• Radio
• Television
• E-mail
• Direct mail
Networking Groups
• Presentations offers of free tele-classes or in person workshops
• Give a ways
• Blogs
• Writing and submitting articles on the internet and in local papers

Small Business Marketing Plan Part Four

7. Who are your ideal clients?

Do some research here to find out what type of people would be interested in your service or product this way you know where to advertise. What types of magazines do they read? What type of web sites would they be a part of?

Where are these people? Where would you find them? Once you know that you can go to those places and talk with the owners of the store or web site and offer to do a free work shop or seminar.

It is a win/win situation for both of you. You win because you can now bring your products to sell and if you have a service announce what you offer and what they will get if they take your extended course, etc. The owner of that web site or store wins because they will get business since you are going through them. They get the traffic your free workshop generates.

8. What do you want your business to look like in one year?

This would be what you plan on achieving in your first year. By the end of that year what will your business look like? This would include your financial goals as well.

9. What do you want your business to look like in five years?

Really think big here. The sky is the limit. This may change but have a vision so you know what path to take in building it. Include your financial goals.

If you don’t know what your passion is realize that is one reason for your existence on earth is to find it

Author's Bio: 

Dawn Abraham Official Guide to Small Business Marketing. Certified Life/Business Coach, I specialize in working with professionals and entrepreneurs to create balanced lives while earning more money. Partnering with me is a process where we find out what’s blocking you from getting what you want. I guide you into awareness and then into action. The magic starts right away. Individual Coaching, Group Coaching,Tele-classes and free resources are offered.