What are the characteristics of an entrepreneurial author as opposed to a traditional author? Entrepreneurial authors differ in twelve ways:

1. Traditional authors use as big a budget as possible; entrepreneurial authors substitutes time, energy and imagination for money.

?2. Traditional authors are geared to big audiences; entrepreneurial authors, to laser focused niches with a big dream but not a big bankroll.

?3. Traditional authors measure effectiveness with sales; entrepreneurial authors, with profits. ?

4. Traditional authors base marketing on experience and then judgment that involves guesswork. Entrepreneurial authors base marketing on psychology—the laws of human behavior that determine buying patterns.

?5. Traditional authors try to increase their production of books and then diversify by offering allied products and services. Entrepreneurial authors maintain their standard of excellence by focusing on the business behind the books, and diversify only if they can create synergy that helps sell more books without lowering their quality. ?

6. Traditional authors seek linear growth by adding new customers. Entrepreneurial authors also seek attracting new customers but they grow their business exponentially by using service and follow-up to create more transactions, larger transactions and referrals from their present customers. ?

7. Traditional authors advocate destroying competition; entrepreneurial authors cooperate with competitors and create win-win opportunities with other authors. ?

8. Traditional authors believe that one marketing weapon alone can work; entrepreneurial authors believe in the synergy created by a combination of weapons.

?9. Traditional authors count their monthly receipts to see how many sales they’ve made; entrepreneurial authors count how many relationships they make each month because each relationship can generate many receipts.

?10. In the past, traditional authors didn’t use technology because it was too complicated, expensive and limited; entrepreneurial authors have always embraced technology because it’s simple to use, reasonably priced and limitless in its potential. ?

11. Traditional authors identify a handful of marketing weapons that are relatively costly; entrepreneurial authors begin with a base of one hundred weapons, more than half of which are free, and seek to create others. ?

12. Traditional authors appear enshrouded in mystique and complexity; entrepreneurial authors remove the mystique and stay in control.

During Tough Times it is even more paramount that these differences stay top of mind. Traditional authors fall deeper and deeper into fear and retreat while entrepreneurial authors will charge ahead weapons blazing profits soaring!

Author's Bio: 

David Hancock, Morgan James' founder, is recognized by NASDAQ as one of the world's most prestigious business leaders.

He was also named a Finalist in the Best Chairman category in The 2006 American Business Awards. Hailed as “the business world’s own Oscars” by the New York Post, The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace.

David was even selected for Fast Company Magazine's Fast 50 for 2006 for his leading creative thinking, significant accomplishments and stands to have a significant impact on the next 10 years.

David has revolutionized book publishing - from the author's standpoint. His Entrepreneurial Publishing™ model enriches authors as well as his company.

Actively working with his authors to help them not only maximize revenue from their book royalties, but also build new business and increase their revenue substantially through follow-on sales to their readers.

One of David's core values is having strong and mutually beneficial relationships. "We've spent years developing many of the key business relationships that allows us to get our books in bookstores and the widespread Web coverage we've been able to achieve. We intend to stay constant in our pursuit of positive relationships with people in all facets of our business, and we see that as a strategic advantage."

David is the Founder of The Entrepreneurial Author University and Founder of The Ethan Report and The Ethan Awards, the only international, all-encompassing entrepreneurial author awards for business authors. David has also authored/coauthored too many books to list them all here but they include The Entrepreneurial Author, Guerrilla Marketing for Writers, and The Secrets of Master Marketing, and more.

David and his wife Susan live in Hampton Roads, Virginia with their two children, Morgan Renee and Ethan James.