It’s no secret that Joint Ventures (JVs) and
cross promotions are one of the most effective
ways to build your list and create high volumes
of sales by monetizing your list.

Viral list building is basically any method, strategy,
or technique that has the power to grow your email
list exponentially just from other people passing your
information or link around.

Combining these two powerful forms of advertising
can truly explode your online income and send your
list building efforts into over drive.

Traditionally, the most common JV opportunity
is between just two
people who have similar interests and created a
product that can be sold online. But there may be
a better way to do it where
you can get all the benefits, traffic and sales
of a JV without even having a product of your
own.

But first, lets look at the principals of what actually
makes a JV promotion work.

Online entrepreneurs promote other websites and products for a
few main reasons. First, to earn income from sales,
and second, to pay back or earn favors from one
another.

When you're running an online business,
your options and your growth are restricted if
you try doing it all on your own.

Sure, there's pay-per-click advertising, article
marketing, traffic exchangers, and a variety of
ways you can draw traffic to your site by paying
for it. But there is no better way to draw traffic and make
sales than making a personal recommendation.

Its human nature: Everyone prefers to buy through a
personal recommendation over an enticing
advertisement or other such promotion.

And JV's and cross-promotions are all about
personal recommendation.

The only thing is - as every super-affiliate
knows - even if you're offering attractive
commission rates, the site that's getting
promoted always gets more out of the deal than
the JV partner who's doing the promoting. Look
at this comparision:

The JV partner doing the promotion gets:

1. A 'notional' favour from the site it
promotes.

2. Commission payments, hopefully paid in good
time but always at the discretion of the site
owner.

The site being promoted not only gets lots of new list members and lots of sales but also plenty of recognition.

Which would you prefer?

Can you see now why the benefit isn't split
evenly in a JV deal and maybe not the best
way to benefit mutually?

This is one of the reasons why getting JV
partnerships is becoming much harder.

No matter how attractive your commission
percentages are, you will always be getting more
out of the deal than your JV partner. Especially
if your landing page is a list-building squeeze
page.

But there is an option available. Especially if
your aim is to build a list.

You could incorporate the power of viral list building
while building a JV partnership with all your members.

Out of all the people marketing on the internet, less
than 3% of them know how to market properly and build
a nice subscriber base. You can harness the power of
leverate to multiply your marketing and money-making
results. Instead of building your traffic, list and
income based only on your own effort, you can use viral downline-builders to benefit from the marketing results
of hundreds or even thousands of marketers in your referral network.

That is the basis of my website. It uses the power
of MyViralSpiral as a webserver script that gives
you a complete solution for building a list and
a creating JV partnerships with every one of the
members working with you.

One of its features is that it turns the above
JV example on its head to provide more of a win-
win for both parties. Here's what you can do
with it:

As a list builder, you can offer a squeeze page
for your JV partner to promote. He then sends
his list to the squeeze page, where they sign up
to your list. Then, this is when it gets
interesting:

Your JV partner can decide which offer page his
signups are directed to after signup.

Gone is the traditional method whereby once his
leads have signed up to you they're yours, to
direct wherever you like. With my system, your JV
partners can choose what to show them *after*
they've joined your list...

It might be to his own product, or an affiliate
link somewhere else - or he may choose to use
his affiliate link for your product (in keeping
with the normal method).

The point is, your JV partner has more say about
who benefits from his promotion and how. And
that kind of power makes all the difference when
it comes to getting others to promote for you,
and build your list.

Author's Bio: 

Mike is an online business owner and entrepreneur dedicated to teaching others to building their own profitable business.
He has several online websites including GlobalWorkFromHome.com. Build your own profitable list and business with Mike's proven techniques.