Advertising subjects you will learn in Bachelor of Mass media

If you are looking to pursue a career in advertising, you are likely to be fascinated by the creative aspect of this field. The idea of planning, designing and running ad campaigns, based on your quirky ideas, interests you. To nurture this innovative mindset, it is essential to join a course that is conducive to advertising. In that case, you should pursue a Bachelor of Mass Media or BMM course from one of the best colleges for mass communication in India.

BMM is a 3-year undergraduate course that will teach you about the various modes of communication such as newspapers, magazines, cinema films, radio, television, etc. and the ways to communicate through them.

Spread across 6 semesters, this course lets you specialize either in advertising or journalism. Since you are interested in advertising, we shall discuss the advertising subjects you will learn in BMM. Let's begin.

1. Copywriting

Copywriting is the key element of advertising. This form of writing that aims to convince prospective customers to buy a product or service by highlighting its benefits. Copies can be in the form of jingles, taglines, social media posts, newspaper advertisements, magazine covers, and more.

Recognizing the importance of this subject, BMM covers each and every detail of copywriting. From what is copywriting to what are the guidelines for writing copies, you will have in-depth knowledge of this subject by the end of this course.

2. Consumer Behavior

By learning this subject, you can determine the buying behaviour of consumers. This includes characteristics such as demographics, lifestyle, while also factoring in metrics like usage rates, loyalty, brand advocacy, brand referrals, etc. All of these factors help in understanding the consumer's wants. Based on these factors, you can create a marketing campaign to match your target audience's requirements.

3. Brand building

The primary reason why companies need advertising is to build their brand. With the help of advertising campaigns and promotional strategies, companies aim to generate brand awareness while trying to establish themselves as significant players in their domain.

This subject in BMM will teach you about the various tactics and strategies used in brand building. You will also learn about the different types of brands and the step-by-step process to develop a brand from scratch.

To conclude, these are the advertising subjects you will learn in your Bachelors in Mass Media degree. The course will not only teach you the various advertising aspects in-detail but also help you succeed in your preferred advertising job role. We hope this helps you out!