Choosing a great SEO agency for your marketing campaign can be a difficult task. There are many agencies that specialize in search engine optimization, but how can you trust each one to really take your Google ranking to the top?

Past achievements

It's always worth it when you search for an SEO agency not only to see your past and current client base, but also to ask about their accomplishments. What Google ranking have they achieved for previous clients? How long did it take And how much did website traffic increase? Overall, it can take around 3 months or more for rankings to go up on Google, and traffic should increase from about 50% up. At this stage, you can also ask if the agency offers subscriptions for post-optimization maintenance. A good company should, as maintaining high SEO rankings requires continued attention.

Range of services

It also helps to search for an SEO agency that offers a full range of services. 'On-page services' such as website analytics, content optimization, page optimization, internal link creation, and traffic classification and management should be offered. Off-site SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It might also be helpful to ask your prospective company if they must approve something before they do. If they say "yes", it is a good sign that they are honest and willing to work closely with you. To increase your ranking, an SEO agency needs to employ a variety of tasks, not just one or two, so be wary of companies that only offer limited or unreliable services.

Suspicious methodologies

Another thing to consider is any agency that offers to increase your ranking through suspicious methodologies such as spam, keyword padding, hidden text, high ranking entry pages, and link cultivation. They are often referred to as "black hat SEO" and can kick you out of search engines, which can be very damaging to your business. Also be on the lookout for automatic and bulk submissions to search engines. Automatic shipments are not considered best practice and should be more beneficial to you if a company makes manual shipments. Always make sure that an SEO agency is open about its methodologies used; any secret could mean that they are using "black hat" techniques.


It is important to remember that high prices in an SEO agency do not necessarily mean the best quality. Instead, choose a company based on your customer base, reputation, and your own site optimization and Google rankings. Similarly, if a company offers you "guaranteed" # 1 ratings for a ridiculously low price, it's probably too good to be true. Collecting multiple quotes is a good way to start and always make sure the quotes are backed by a contract, so you know exactly what you are getting for your money. It will also be helpful to ask what your payment terms are and if they have any early cancellation fees.


Finally, a trustworthy SEO agency must offer and conduct comprehensive and targeted keyword research as part of its SEO services. Most companies will include keyword research as a given, but beware of any company that asks you to provide keywords for your work. While they may ask for your opinion, the keywords used should be based on your scope of research, analysis, and competence, not what you tell them. Remember, they are meant to be the SEO experts, not you! "Guessing" your keywords is not efficient and a large SEO agency will research your keywords thoroughly before recommending them.

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Another thing to consider is any agency that offers to increase your ranking through suspicious methodologies such as spam, keyword padding.