Benefits & Drawbacks of SMS Marketing

Now days most of the people are having mobile phone. SMSs are very effective service at very low cost. Businesses can greatly benefited from bulk messages.The advantage of the mobile phones is that you can call as well as send messages by it. In fact SMS comes next to phone call now-a- days. It is a very easy process to connect with someone. Because of this SMS has become the means of marketing. Sms marketing can be used to retain old customers and bringing new customers. Another advantage with SMS is that you can contact multiple recipients at the same time. SMS(short messaging services) is increasing at an enormous rate and has gained its popularity as a business tool. Quickly convey your message to groups of people in the same way as email. IM experts offer f lexible web based mobile marketing tools at the right price. The major areas where SMS marketing is used are banks, drink firms, entertainment and leisure venues. Along with SMS, the MMS, which includes picture messaging, is also increasingly becoming an essential marketing tool by these organizations. This is possible after the development of needed software and tools that allows your SMS and MMS from your desktop through a web-based service or by using downloaded software.

Through SMS marketing you can send large number of SMS at one time. Benefits of SMS Marketing:

* Text messages are received virtually instantly making it the perfect solution for distributing information, whether that information is coupons for products, time-sensitive information, or anything else than can profit a business through timely delivery.

* As 94% of all text messages are read, your marketing message will be seen by almost all of the subscribers in your SMS program.

* Since your subscribers have opted-in to receiving your offers and promotional messages, you know they have an active interest in your business, and your products.

* With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to your store on slow nights (“Make a purchase within x hours, and receive a xx % discount!”), or clearing out overstock items before end of month.

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* Mobile marketing can be used for a wide range of purposes: announcing new product, one-day specials, new store openings, special events etc. Subscribers can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications. Disadvantages of SMS Marketing: As far as advantages are concerned there are also some disadvantages of mobile marketing which are given below: * Mobile phones are very personal items and some people dislike receiving marketing messages through them. * Your message is limited to 160 characters, which isn’t many words to explain your offer. * SMS marketing has limited appeal to new businesses because of the problems associated with opt-in SMS lists. So, SMS marketing is a good way to expand business for business people and also a useable tool for individuals to transfer their information to other person without wasting time & energy.

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