BENEFITS OF AUTOMATIC CALL DISTRIBUTION (ACD): I

So far we have discussed about automatic call distribution system, its features and its integration with the IVR technology. Apart from its mind blowing features ACD offers a number of benefits that are extremely useful in increasing the efficacy of any organization. Let’s take a look at some of those benefits:

1. Deeper understanding of customers’ needs:

Automatic call distribution system is highly efficient. However, upon integration with CRM and other communication platforms such as social media and live chat, it allows the agents to have a smarter conversation with the customer by understanding their needs thoroughly. ACD enables the entire team to view all the past communications and history of the customer on a single interface which is easy to update. This further enables call conferencing and transferring to different departments with customer’s data on their tips.

2. Impeccable call routing:

Automatic call distribution system follows an algorithmic approach that analyzes vital caller statistics such as caller ID, area code and IVR specifications to assign the call to the most appropriate agent. This enables the contact center agents to reduce the possibility of errors, call drops and call transfer to wrong agents. Thus ACD provides an impeccable call routing or skill specific routing which improves the efficiency of the entire system to a great extent.

3. Improved agent efficacy:

When ACD is employed, agents are directed to handle calls for which they are trained. Since they have expertise and the required subject knowledge to handle a customer this increases their confidence in dealing with a call and also improves their productivity. Moreover ACD provides them access to the caller’s information before answering the call, which results in a meaningful discussion. This further leads to customer satisfaction, strengthens customer relationships and increases loyalty to a large extent.

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