Benny Fernandez's Story of Innovative Leadership

Benny Fernandez is a rising star climbing the top echelon in the private sector and business world. Benny is the son of Cuban exiles and a native of Miami, FL, of Spanish ancestry. He is a renowned business executive who stands out for his unmatched work ethic and strategic thinking capabilities that have seen him navigate complex disruptions in the business world. Benny holds an MBA from the University of Illinois Gies College of Business, specializing in entrepreneurship and strategic management, and is a double alumnus from the University of Miami.

A multi-faceted entrepreneur, Benny is the business executive for Envista Holdings Corporation under the Implant Direct operating company. Envista is a global family of over 30 trusted dental brands, united by a shared purpose to partner with dental professionals to improve lives. Envista helps its dentists deliver the best possible patient care through industry-leading products, solutions, and technology.

Implant Direct has launched an innovation in the dental market to add tremendous value to surgical and digital workflows. Simply Iconic is a conical hex implant designed for optimal primary stability and aesthetics that enables simplified treatment so you can routinely deliver remarkable results. 

Simply Iconic is the best implant that has significantly impacted the dental world for implantologists, periodontists, oral surgeons, oral and maxillofacial surgeons, and high-placing general dentists. It also helps dental clinics enhance and manage their prosthetic components efficiently. Within a few months of its launch, it received valuable feedback from its users. This illustrates that it is surgically versatile for any type of surgical procedure, including the full arch, allon X, allonfour, single tooth placement, and implant-supported crowns and bridges.

A transformative leader, Benny is a leading finance, sales, and marketing expert with an open mind perspective. According to him, there can be different strategies to accomplish a goal in business, and the key is to be empowered to execute the plan. If you have the strategies, you can stand out in your industry. "When you put pen to paper and methodically plan out the strategy of any given task and have a way to measure results, then you increase your chances of accomplishing your goals," he adds.

A leader in his field, Benny enabled sales reps across the nation and deployed all the resources they have available to make Simply Iconic a top dental implant in the dental market. They offer top-of-the-line service and quality products at an affordable price, making them sought-after for dental implants by dentists treating patientswith overdentures, crown and bridge, and dental implant needs. Additionally, they have a robust continuing education curriculum for dentists, offer business reviews, and look for ways to help you maximize your dental clinic's profitability.

"I'm directly responsible for driving growth and new account acquisition via competitive conversions across the entire sales force by leveraging the brand new Simply Iconic system in Implant Direct's product portfolio and digital workflow solutions," Benny says. Simply Iconic combines SimplePlatformTM, a conical hex connection, and a proven aggressive thread design to enable simplified treatment and immediacy without compromising aesthetics.

In the coming years, Benny envisions himself being a president of an operating company at Envista holdings leading change, influencing people inside the organization of all business functions, and continuing to add value to dentists worldwide to treat their patients.