Best Search Engine Optimization Services

If you are in the world of online marketing, there is no escaping search engine optimization services. According to renowned IT expert, Jacob Nielsen, more than 70% of the website traffic is directed through search engine rankings. However, there are no set standards for SEO. Therefore, the SEO approach a website follows makes all the difference.

Search Engine Optimization Services: Two Approaches
Search engine optimization services can follow any of the two approaches detailed below:

User-oriented SEO: The believers of this approach direct their energies to developing high-quality content based on relevant keywords. They stick to consumer-based applications and content. Since, the search engine market is highly saturated; it is not possible to get listed on the first page of search engines with this approach.
Aggressive SEO: Aggressive SEO techniques involve a reverse-engineering approach. It can include highly keyword focused (not consumer focused) content, link farming and hidden text. Although nosayers consider aggressive SEO illegitimate, it can guarantee top search rankings. However, as the search engine algorithms come of age, they can detect the websites that use aggressive SEO. Thus, search engines can blacklist such websites.

An ideal condition is to focus on user-oriented SEO strategies, combined with aggressive techniques at a minute level. For example, the keyword density in the website content can be increased to an acceptable extent.

Customized Search Engine Optimization Services
When it comes to search engine optimization services, one size does not fit all. It is essential to understand the specific online marketing objectives and devise a favorable SEO strategy. Usually, SEO efforts should be divided in the following steps:

Analyze current search ranking of the website.
Look for relevant keywords using tools of the trade, such as Google Adwords.
Use keywords in the URL, Title tag and Description tag.
Develop website content based on the most appropriate keywords.
Submit your website to web directories.
Post articles or blogs using relevant keywords on article submission websites.
Create inbound and outbound links
Monitor website traffic in relation to your search ranking.

SEO services do not deliver instant results. Measurable change in search rankings will be visible in a few weeks’ time. It is a dynamic process, which continues as the website grows.