Blog marketing has taken the internet by storm and for good reason. Compared to using a 'conventional' website a blog platform offers many advantages. But it is fair to note that with those advantages also come drawbacks that discourage many from getting involved in the blogging business. Seasoned online entrepreneurs know that becoming one of the most popular blogs in any niche requires commitment and an abundance of patience. In a society dominated by an 'instant gratification' mindset the patience required in the blog building process is not what many are looking for. Nonetheless the blogging business does hold definite advantages for those with the patience and work ethics required to succeed.

Here are 3 incomparable and very distinct advantages associated with using a blog platform as your primary marketing site online.

Search Engine Friendly

Whether you are a fan of SEO or not ranking higher in the search results is a definite advantage for anyone with an online 'presence' they are trying to promote. Blogs are 'naturally' search engine friendly due to the fact that the content is updated more frequently than it is on a website.

As you post new information for your readers to view you are also inviting the search engines to come crawl your site. The more often they find updated information relevant to the site itself the higher your ranking will climb.

Blogs Are Interactive

Readers have the ability to leave comments about your site which empowers them insofar as they feel more involved with the blog itself. Their comments may be in regards to the layout or a post but having the opportunity to participate in this way is a satisfying feeling. In fact it is always a good idea to encourage this activity since it breeds more participation which is a chief contributing factor to the popularity of a blog.

Easy to Build

Blog building is a relatively easy thing to do that requires little or no technical skills. Formerly technology was a barrier for many wanting to get more 'involved' online but blogging has really helped to 'bridge' that divide. Now it is possible to start a new blog site on a whim since the investment of time or skills is no longer a factor.

Blog marketing is obviously not a way to do business online that will soon reveal it to be just a passing fad. Both online entrepreneurs and customers acknowledge that the unique ability to interact and share in the blog building process makes the overall experience more gratifying and rewarding for both sides. Ultimately the need for the blog owner to possess the patience it will require to build the blog must exist. Additionally allowing the readers to participate in the building process by responding and reacting to their comments will only help in accelerating the growth of your blog. In the end the net result will be your site becoming one of the most popular blogs in the niche.

Author's Bio: 

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
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