Book Review: Global Marketing Management

This book review is part of a series that covers the topic of Marketing Strategy. Marketing Strategy is a business' approach to marketing its products and services, forming the basis for developing a marketing plan. The following websites relating to Marketing Strategy have been reviewed by the editorial staff at SelfGrowth.com for quality and caliber. Samantha Hartley is the Official Guide to Marketing Strategy.nnWhen Life Gives You Lemons, by Alex Tresniowski, is a valuable resource for people interested in Positive Psychology, and it is available through Amazon.com and Barnes & Noble.

nBook Description

nAs a senior writer at People magazine, Alex Tresniowski is known for getting into the hearts and minds of ordinary and famous people alike. Now he delivers a profoundly touching and compelling celebration of extraordinary human grace under pressure. It¿s about transforming hardship into happiness; it is about a group of famous and not-so-famous people who¿ve been rocked by adversity. Rich in wisdom, hope, and intimate portraits of real people, this is a book which manages to capture the essence of courage, delivering a set of priceless lessons readers can immediately incorporate into their own lives. Alex Tresniowski relates 21 inspiring experiences of ordinary folks and then shows exactly how anyone can make the most of the vast stores of strength residing within us all. Heartwarming and life-affirming, When Life Gives You Lemons promises to arm readers with the tools and the resolve they need to make the most of hard times.

nPublisher Description

nA collection of inspirational stories of people who overcame adversity and achieved personal and professional success. Includes stories about Olympic gold-medal winner Dan Jansen, millioniare CEO Chris Gardener, talk-show host Sally Jessy Raphael, and other noteworthy personalities.