Book Review: Guerilla Marketing

This book review is part of a series that covers the topic of Marketing Strategy. Marketing Strategy is a business' approach to marketing its products and services, forming the basis for developing a marketing plan. The following websites relating to Marketing Strategy have been reviewed by the editorial staff at SelfGrowth.com for quality and caliber. Samantha Hartley is the Official Guide to Marketing Strategy. Dr. Barbara Becker Holstein is the Official Guide to Positive Psychology. Barbara has identified Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness, by Jay Conrad Levinson, as a valuable resource for people interested in Positive Psychology, and it is available through Amazon.com and Barnes & Noble.

nBook Description

nWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneurs marketing bible in the twenty-first century.

nPublisher Description

nWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success includingnn* strategies for marketing on the Internet (explaining when and precisely how to use it)nn* tips for using new technology, such as podcasting and automated marketingnn* programs for targeting prospects and cultivating repeat and referral businessnn* management lessons in the age of telecommuting and freelance employeesnnGuerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.