Building Your Brand In The Workplace

Here’s what is important for women in the workplace – build your brand – YOU. Use everything you know about branding to build YOUR personal brand. Make it strong.

What qualities do you possess to bring your feminine to the workplace or to your business?

Don’t underplay what you've done. If you do that, people will start to believe it. Start promoting yourself — what you stand for, what makes you different than someone else.

Determine the message you want to send. How will it influence your workplace?

Here are 4 things you should know when building your personal brand:

1) Know your audience. Who’s listening – paying attention? What do they want to hear? How will you tell them – sharing what you do and who you are?

2) Know your purpose. Look at the bigger picture of your plan for your environment.

3) Know what you value. Your belief system and operating principles are at the center of knowing if an opportunity is right for you.

4) Know what 3 or 4 adjectives best describe the value you offer. Are they strengths? Is this how others describe you?

Peter Block, author of Community: the Structure of Belonging, tells us, “Community is a context for transformation. You get interested in most things that are absent. I started caring about the place that I live – in Cincinnati, my neighborhood. Community is finding someplace where we are connected – where our senses are awakened.

“It’s related to performance. Most of our institutions are creating people who are replaceable. Community is a solution, an answer to most problems that we have in the workplace. Connectedness or community is the definition of accomplishment.” He started to re-organize his surroundings. Mr. Block believes that community and connectedness overcomes aloneness - the same aloneness that exists in the workplace.

It’s all about identifying, valuing, and celebrating the feminine. He recognizes the feminine as the leader in establishing and building community and connectedness. It’s all in the process – how we do it.

And don’t forget the 3 C’s of branding – clarity, consistency, and constancy.

It’s not only what you do but how you do it - influence it!